Paul Gillin

OCTOBER 3, 2013

I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. I have worked with BtoB for nearly seven years, publishing about 120 columns and articles during that time. My association with BtoB began as a happy accident.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

markempa

JULY 16, 2007

to Generate and Follow Leads » Inquiry management and search marketing strategy BtoB Magazines Carol Krol interviewed Kevin Lee, executive chairman of Did-it Search Marketing on "Effective Search Strategies." Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

markempa

AUGUST 20, 2010

I'm looking forward to attending to share new ideas about BtoB marketing with CMOs and VPs and Directors of Marketing. Frost & Sullivan refers to GIL as "The Global Community of Growth, Innovation and Leadership.” You'll learn from you peers during this session.

BtoB 120

BtoB Peer-to-peer B2B Sales B2B Marketing 120

markempa

NOVEMBER 22, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

ViewPoint

APRIL 26, 2013

Adding relevant content and extracting data can revitalize the tried-and-true tactic of e-mail marketing campaigns, according to a BtoB email research report “Email Marketing: An Established Channel Evolves.” Via BtoB Magazine. More than half of B2B marketers say they are improving e-mail by adding segmented content.

BtoB 120

BtoB PointClear B2B Marketing Lead Scoring 120

markempa

OCTOBER 10, 2007

That's why I thought you'd find these two articles published this week in BtoB Magazine relevant. In the following article, I'm interviewed by BtoB writer Christopher Hosford and share some trends in what he calls lead recycling (I prefer to call it lead reengagement) and I explain what we do at InTouch.

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BtoB Lead Leads Marketing Qualified Leads 120

KoMarketing Associates

MARCH 6, 2013

This is according to BtoB’s “ Social Media: From Marginal to Mainstream ” report. ” B2B marketers are increasingly incorporating social into their marketing strategies, as BtoB’s latest research indicates. Profiles contain lots of rich data that proves invaluable in your marketing and networking efforts.”

Social Media 120

Social Media Social Marketing B2B Marketing BtoB 120

ViewPoint

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. Click to start video at this point — Christopher notes that inbound marketing is the current rage and shares a recent BtoB Magazine study that reveals 74% of marketers plan to increase their online marketing efforts this year. BtoB Magazine Website: www.btobonline.com.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. Click to start video at this point — Chris notes that inbound marketing is the current rage and shares a recent BtoB Magazine study that reveals 74% of marketers plan to increase their online marketing efforts this year. BtoB Magazine Website: www.btobonline.com.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

markempa

JUNE 28, 2007

Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Biznology

JULY 12, 2018

Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. Stevens consults on customer acquisition and retention, teaches marketing at business schools in the U.S. and abroad, and is a blogger at Biznology and Target Marketing Magazine. Her newest book is B2B Data-Driven Marketing: Sources, Uses, Results.

B2B Marketing 141

B2B Marketing Trends BtoB B to B 141

The Point

NOVEMBER 14, 2014

Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace. Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend.

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Ranking 100

ViewPoint

MAY 23, 2013

According to BtoB Magazine , lead nurturing and customer acquisition are tied at 29%, leading the list of most important uses for B2B email marketing. Christopher Hosford of BtoB Magazine covered the launch of Internet Week, where marketing and technology departments joined for mutual benefit and company advantage.

BtoB 120

BtoB B2B Marketing PointClear B2B 120

KoMarketing Associates

JUNE 29, 2016

BtoB Marketing. Why it’s great: The Arketi BtoB Marketing group maintains active conversations on all facets of B2B marketing, as discovered through relevant articles and blog posts from contributors and administrators of the group.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Salesforce.com 141

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. For the list of all winners and original article from BtoB Online, go to [link]. Content Marketing awards b2b btob online content marketing'

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BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. For the list of all winners and original article from BtoB Online, go to [link]. Content Marketing awards b2b btob online content marketing'

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BtoB B2B Marketing Content Marketing Microsite 100

ERDM

JUNE 5, 2018

This statement reflects powerful findings from BtoB and BtoC research conducted by our firm, ERDM , which indicate all-time highs in frustration with poor CX and personalization. Old BtoB and BtoC thinking must evolve to focus on engaging with people —not segments or cohorts. BtoB and BtoC are artificial labels that get in our way.

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BtoB Cross-Selling Opt-in Touchpoints 49

KoMarketing Associates

APRIL 11, 2013

BtoB Research Defining the Modern Marketer. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. We plan on having some analysis on this report in the coming weeks. ” View the full report. Optify B2B Lead Generation Report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Buzz Marketing for Technology

DECEMBER 22, 2010

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. Not a shabby list.

BtoB 100

BtoB Work Management Advertising Agencies Social Media 100

Adobe Experience Cloud Blog

JUNE 24, 2010

The bi-annual BtoB Leading Edge Virtual Event is one of the best thought leadership events for marketers focused on driving leads and accerlerating deals for their company. BtoB Leading Edge Virtual Event: 3 Key Marketing Takeaways was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

BtoB 48

BtoB Lead Ranking B2B Thought Leadership Top of Funnel 48

markempa

SEPTEMBER 12, 2007

" Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. " Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation BtoB B2B Marketing Lead Scoring 120

Marketing Insider Group

JANUARY 19, 2012

Then this week, BtoB Magazine released their “2012 Outlook survey” showing how online advertising is poised to see significant growth in 2012 as well. BtoB magazine’s “2012 Outlook” survey reported that 41% of B2B Marketers will increase spending in 2012 while 48% will see their marketing budgets remain flat.

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BtoB Advertising Advertisements Mobile Advertising 100

ViewPoint

MAY 27, 2014

He is former East Coast Bureau Chief of Crain''s "BtoB" magazine, and former editor-in-chief of Nielsen''s "Sales & Marketing Management" magazine. Today''s guest post is by Christopher Hosford, editor-in-chief and head writer at HosfordGroup LLC, a New York City-based content marketing agency.

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BtoB Content Marketing Advertising Agencies Paid Search Agency 120

ViewPoint

AUGUST 28, 2012

We are looking forward to today's BtoB Summit. The conference is being held at Rosen Shingle Creek Resort. A beautiful place with pools (even a few brave swimmers), a great golf course (the photo is from our room) and five restaurants.

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BtoB Landing Pages Conference Course 120

Customer Experience Matrix

OCTOBER 15, 2013

This one, from BtoB Online , found that just 26% of users had fully deployed their system – and nearly 40% had only some or moderate adoption. The BtoB survey does show that strong and complete adoption have increased considerably from 2012 to 2013, which is good news. One final survey reinforces this point.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

KoMarketing Associates

OCTOBER 3, 2012

Findings from a BtoB study echoed the results of Shulze’s study, but respondents cited additional reasons for marketers to engage in content marketing, including customer acquisition and loyalty.

Lead Generation 120

Lead Generation Studies B2B Marketing BtoB 120

Anything Goes Marketing

FEBRUARY 13, 2008

I also just found out that my post on Google Customized search was selected as one of BtoB Magazine’s Blog Posts of the Week. Thanks BtoB Magazine! You even spelled my last name right (it doesn`t happen very often). I would be interested to hear from Bulldog and B2B Magazine how they found these articles.

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Bulldog Solutions BtoB Eloqua RSS 100

MLT Creative

DECEMBER 10, 2010

BtoB Magazine’s NetMarketing Breakfast in Atlanta. For the tenth year, BtoB Magazine hosted the NetMarketing Breakfast, this time, at Atlanta’s Four Seasons hotel. Moderated by the affable bureau chief, Christopher Hosford, the panel included four senior marketing executives from enterprise organizations.

BtoB 40

BtoB Enterprise Management SME Advertising Agencies 40

The ROI Guy

MARCH 23, 2011

With the economic recovery in 2010, top advertising firms and interactive agencies were finally able to report the return of healthy growth, according to BtoB Magazine's 2011 Top Agency Report. At Alinean, we were very pleased to be recognized by BtoB Magazine as one of the Top Agencies for 2011.

BtoB 40

BtoB Paid Search Agency Advertising Agencies Ad Agencies 40

Marketing Insider Group

OCTOBER 24, 2013

This week I presented at the BtoB Magazine’s Digital Live conference in New York. The move to customer-centricity will put tremendous strain on the promotional cultures and campaign mindsets at many large BtoBs ( Click to Tweet ). The topic was the future of content marketing.

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BtoB Trends Advertising Agencies Content Marketing 100

NuSpark Consulting

JUNE 19, 2010

BtoB Magazine, a national trade journal, recently conducted a survey of 400 B2B Marketers, and found that half of them were dissatisfied with the return on tweets. That’s despite the fact that 70% of them spend less than 30 minutes a day managing their tweet stream. To its enthusiasts, however, Twitter is a powerful channel.

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Twitter BtoB B2B Marketing Effectiveness 100

ViewPoint

JULY 18, 2013

Via BtoB Magazine. This was the situation shared by Christine Nurnberger, VP of Marketing at SunGard Availability Services. Learn what steps she took to align her sales and marketing teams to increase lead quality and sales. The Five Greatest Inhibitors to Sales Effectiveness.

B2B Sales 120

B2B Sales PointClear Effectiveness BtoB 120

ViewPoint

MAY 9, 2013

Generating more leads still tops the list of B2B marketing challenges, but reaching a target audience is on the rise, according to a BtoB survey. Lead Generation Poses Biggest Challenge for B2Bs. E-mail, search engine optimization and content marketing were the most popular B2B tactics. Via eMarketer. The Most Effective E-mails Are Personal.

PointClear 120

PointClear B2B Marketing BtoB Emarketing 120

Sales Engine

AUGUST 2, 2017

The linear track of anonymous to marketing-qualified lead (MQL) to sales-accepted lead (SAL) to win or loss does not conform to the reality of the way BtoB purchasers shop and buy. Either way, prospects who showed promise by engaging with marketing are lost, simply because they weren’t ready to make a purchase.

Lead Ranking 168

Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

Crimson Marketing

JULY 26, 2013

He was named 2013 & 2012 Top Digital Marketer by BtoB Magazine. He was named 2013 & 2012 Top Digital Marketer by BtoB Magazine. Mr. Dave spent his career in the technology industry with marketing, business development, and consulting roles in start-ups to large corporations including Bain & Company, Trilogy Software, and eBay.

BtoB 100

BtoB Top of Funnel B2B Thought Leadership Digital Marketing Funnels 100

Smashmouth Marketing

NOVEMBER 2, 2010

Bill Goldsmith - BP Productions Pete Gracey - AG Salesworks Bernice Grossman - DMRS Group Inc.

Leads360 100

Leads360 Lead Management Work Management PointClear 100

MLT Creative

JUNE 14, 2012

As much as I rely on blogs and social media for information about B2B marketing, I still look forward to each new issue of BtoB Magazine landing on my desk. Whatever your industry, I’m sure you. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.

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