markempa

NOVEMBER 22, 2006

The DMA report found that the phone and e-mail produced the highest response rates respectively—among direct marketing media channels in terms of generating leads. The DMA report found that the phone and e-mail produced the highest response rates respectively—among direct marketing media channels in terms of generating leads.

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

ViewPoint

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.” But it’s maturing, if you could say that about a marketing channel that’s 300 years old. Today's PowerViews guest is Christopher Hosford.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.” But it’s maturing, if you could say that about a marketing channel that’s 300 years old. Today's PowerViews guest is Christopher Hosford.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

KoMarketing Associates

JUNE 29, 2016

According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. This LinkedIn group provides support and guidance for the platform and can be used in conjunction with the Analytics Help Center and YouTube channel.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Salesforce.com 141

Marketing Insider Group

JANUARY 19, 2012

Then this week, BtoB Magazine released their “2012 Outlook survey” showing how online advertising is poised to see significant growth in 2012 as well. BtoB magazine’s “2012 Outlook” survey reported that 41% of B2B Marketers will increase spending in 2012 while 48% will see their marketing budgets remain flat.

BtoB 100

BtoB Advertisements Advertising Mobile Advertising 100

NuSpark Consulting

JUNE 19, 2010

BtoB Magazine, a national trade journal, recently conducted a survey of 400 B2B Marketers, and found that half of them were dissatisfied with the return on tweets. To its enthusiasts, however, Twitter is a powerful channel. That’s despite the fact that 70% of them spend less than 30 minutes a day managing their tweet stream.

Twitter 100

Twitter BtoB B2B Marketing Effectiveness 100

markempa

NOVEMBER 18, 2005

« Getting your sales channel to really follow-up on sales leads | Main | Its a New Year for Lead Generation for the Complex Sale » E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation Universally, marketers love to use e-mail marketing for nurturing and cultivating future opportunities with their target audiences.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

ViewPoint

MARCH 6, 2014

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. Others are more subtle branding channels with more difficult-to-measure metrics.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

KoMarketing Associates

JANUARY 25, 2013

In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. Spending Changes by Channel in 2013. Lowest Cost Per Lead Channels. Most Used Channels. Highest Quantity and Quality of Leads Channels.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Marketing Insider Group

JULY 25, 2013

In partnership with the Netline Corporation, the CMO Council surveyed 400 BtoB buyers and content seekers around the world. ” And this is causing marketing dollars to be wasted as BtoB buyers are running from overly-promotional content that doesn’t meet their needs. Where are they going?

Marketing Report 100

Marketing Report BtoB B2B Marketing Content Marketing 100

Anything Goes Marketing

OCTOBER 8, 2006

Trying to justify the costs of an expensive integrated marketing campaign in which you use multiple marketing channels to generate leads? Conclusion: Don't use a single marketing channel for a campaign - think integrated marketing and see better results.

Case Study 100

Case Study Case Studies B2B Marketing BtoB 100

ViewPoint

MAY 2, 2012

He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. Paul adds, “Outbound marketing through traditional channels such as cold calling, direct mail and email can all be made better by using analytics to understand the people we’re trying tor reach.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

Industrial Marketing Today

MAY 22, 2012

I am seeing more and more manufacturers and industrial distributors using e-commerce as a sales channel for growth. According to a survey conducted in 2011 by BtoB and Rainmarker Systems, while only 35% of B2B marketers are involved with selling directly online, 58% of those companies have an increasing commitment to the channel.

Advertising Channels 60

Advertising Channels Cable BtoB Distribution 60

NuSpark Consulting

JUNE 19, 2010

BtoB Magazine, a national trade journal, recently conducted a survey of 400 B2B Marketers, and found that half of them were dissatisfied with the return on tweets. To its enthusiasts, however, Twitter is a powerful channel. That’s despite the fact that 70% of them spend less than 30 minutes a day managing their tweet stream.

Twitter 100

Twitter B2B Marketing Effectiveness BtoB 100

KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. BtoB Online (@btobmagazine) : “The resource for #marketing strategists” Follow BtoB Online at https://twitter.com/btobmagazine. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

markempa

APRIL 3, 2006

I was recently interviewed on the subject for the article " Reaching the Decision Maker " by Scott Bekker, editor in chief of Redmond Channel Partner magazine. Link: Redmond Channel Partner Online | Feature: Reaching the Decision Maker. Link: Redmond Channel Partner Online | Feature: Reaching the Decision Maker.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Lead 120

ViewPoint

APRIL 17, 2012

As a further look at where marketing has progressed and why sales won’t take over lead generation anytime soon, look at a sample of the titles of the latest articles in the April 9 th BtoB Magazine: Marketers embrace digital content testing. Changing the legacy channel. Kate Maddox. Digital Edge. Maddox and Hosford. Tech enables.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Marketing Insider Group

JUNE 21, 2012

Find out what channels they use. Determine what types of information they are looking for during each buying stage, in which channels and in what quantities. claim that it influenced their technology buying decision. My advice: Define the information needs of your buyers and the audience that influences them.

Social Media 100

Social Media Statistics Media BtoB 100

Buzz Marketing for Technology

NOVEMBER 6, 2008

Currently, he writes the social media column for BtoB magazine. Paul specializes in advising business-to-business marketers on strategies to optimize their use of online channels to reach buyers cost-effectively. Paul was founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet.

Social Media 100

Social Media Social Marketing BtoB Media 100

Anything Goes Marketing

MAY 17, 2009

sds09 Channel Marketing jblock : Partners need guidance from their suppliers to run effective multi-touch campaigns. lazgonzalez # sds09 cahidalgo : # sds09 -common definition of a lead expands beyond direct sales and marketing and must also extend to the channel. Do partners really want you to? chadhorenfeldt Tweet This!

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

markempa

NOVEMBER 15, 2005

Main | Getting your sales channel to really follow-up on sales leads » Embattled CMOs share strategies to improve marketing influence I liked todays article by Kate Maddox, " Embattled CMOs share strategies ," which gives highlights from the CMO Summit last month.

Lead Generation 120

Lead Generation Marketing & Strategy Marketing Strategy Webinar Metrics 120

markempa

NOVEMBER 14, 2005

I wrote a piece a while back on Tracking ROI From Web Generated Leads Google Makes Web Analytics Free Thanks to InsideGoogle part of the Blog News Channel for the update. I wrote a piece a while back on Tracking ROI From Web Generated Leads Google Makes Web Analytics Free Thanks to InsideGoogle part of the Blog News Channel for the update.

Lead Generation 120

Lead Generation Analytics Generation Google 120

KoMarketing Associates

MARCH 21, 2013

However as discussed in recent BtoB Research Insights piece, “ Defining the Modern Marketer “, key metrics in the evaluation of overall marketing performance must end up focusing most heavily around sales performance and enablement. Tactical adoption of third party platforms is specific to communication and outreach.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

Marketing Insider Group

APRIL 21, 2011

The alignment problem is what drove me into here… BtoB Magazine recently reported on a Forrester survey that proves the point that this is huge challenge: only 8% of B2B companies say they have tight alignment between sales and marketing. We are all trying to align around customers through social channels. The reason?

PR 100

PR Social Media Social Marketing Planning 100

ViewPoint

OCTOBER 2, 2012

Each interview is only about 25 – 30 minutes and all are available on our blog and YouTube channel. Tony Jaros, SiriusDecisions Brian Carroll, MECLABS Rich Vancil, IDC Ginger Conlon, DM News (formerly with 1to1 Media) Christopher Hosford, BtoB, The Magazine for Marketing Strategists. I hope you enjoy them: Today's Featured Guests.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

Webbiquity

FEBRUARY 21, 2011

It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. Integrate your email and social media marketing efforts to improve results through both channels? 3 items that should be in your 2010 email budget by BtoB Magazine. by BtoB Magazine. by eMarketer.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Vision Edge Marketing

JANUARY 9, 2013

Proprietary brand assets (such as patents, trademarks, channel partners, etc.). So while according to BtoB Magazine, brand awareness is the second leading objective of US B2B marketing efforts, if your resources are constrained, your time and money might be better spent on improving and measuring brand loyalty and brand image.

Word of Mouth 100

Word of Mouth WOM Allocation Lead Scoring 100

Buzz Marketing for Technology

DECEMBER 8, 2010

You need someone to own the customer experience now in all those external channels and your internal channels as well! Related posts: 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. My predication would be they cut the cord there and open up a marketplace of their own.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

markempa

JULY 13, 2006

B2B trends seem to be leaning in the direction of podcasting as another marketing channel according to Podcast Alley a. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

Webbiquity

JANUARY 19, 2011

Social Media Affecting BtoB Buying Behavior by The Proactive Report. He also advises, “many brands will supplement their blogging with Blogger Relations, YouTube videos, Twitter, Facebook, etc…the content created for one outlet, e.g., a YouTube video, ought to be promoted across any other frequently-used channels.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Paul Gillin

MARCH 24, 2011

I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. I was also struck by the attention they paid to avoiding the temptation to use blogs as a promotional channel. 27 of the PDF). For obvious reasons, I can’t identify the finalists).

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

DECEMBER 12, 2013

Marketing’s big miss (BtoB magazine). Repackage (BtoB magazine). If you talk at customers in earned the channels the way you do in paid channels, your results will probably disappoint you. These publishers eschew search optimization in favor of creating content that people want to share. A new McKinsey & Co.

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

Biznology

JULY 19, 2018

We help clients envision – and then deliver – more powerful customer and prospect journey experiences across their full life cycle and across all channels, using advanced data and automation technology. You have to align data from a number of sources and channels, and the data must be clean for the journey experiences to execute reliably.

Automation 144

Automation B2B Marketing Advertising Agencies Cost per Acquisition 144

Industrial Marketing Today

JULY 29, 2010

As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel. The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Paul Gillin

DECEMBER 30, 2013

Profitecture is a small start up that provides social media training to B2B companies and their channel partners, and I’m happy to be a founding associate. I’ve also written extensively for BtoB magazine , but with the folding of that magazine into Advertising Age , I probably won’t be contributing there in the future.

Blogger 50

Blogger BtoB Paid Search Agency Companies 50

Industrial Marketing Today

JUNE 22, 2012

Obviously, those channels have dried up, otherwise we wouldn’t be having a conversation about needing my industrial marketing consultation in the first place. From BtoB LinkedIn group ). They are accustomed to customers calling them for RFQs/RFPs. They’ve always depended on a constant flow of referrals and repeat business.

Top of Funnel 60

Top of Funnel BtoB Buying Cycle Advertising Funnels 60

Industrial Marketing Today

JANUARY 14, 2011

Build a larger base of loyal customers and spread the word via social media channels. In an article published by BtoB Online , Short said, “Once we become trusted, then and only then will the customer contact us; and that’s what we want—highly qualified, self-qualified and urgent prospects. What is your content marketing ROI?

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60