Buzz Marketing for Technology

JANUARY 7, 2010

But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). Late last year LinkedIn launched an advanced search feature on their site. Share this on Linkedin. For B2C or B2B Marketers this was a huge revolution. Tweet This!

Search Marketing 100

Search Marketing Linkedin Optimization B2B Marketing 100

KoMarketing Associates

MARCH 6, 2013

This is according to BtoB’s “ Social Media: From Marginal to Mainstream ” report. The study shows LinkedIn is the channel used most by B2B marketers (80%), followed closely by Facebook (75%) and Twitter (74%). Profiles contain lots of rich data that proves invaluable in your marketing and networking efforts.”

Social Media 120

Social Media Social Marketing B2B Marketing BtoB 120

markempa

JULY 16, 2007

to Generate and Follow Leads » Inquiry management and search marketing strategy BtoB Magazines Carol Krol interviewed Kevin Lee, executive chairman of Did-it Search Marketing on "Effective Search Strategies." Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

markempa

NOVEMBER 22, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

markempa

SEPTEMBER 29, 2006

A recent BtoB Magazine article by Carol Krol, " Copy this: Telemarketing big with Xerox " shows that, although the phone may not be as buzz worthy as other lead generation tools, it remains the backbone to successful lead generation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

markempa

JUNE 28, 2007

Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

ViewPoint

MAY 27, 2014

He is former East Coast Bureau Chief of Crain''s "BtoB" magazine, and former editor-in-chief of Nielsen''s "Sales & Marketing Management" magazine. Today''s guest post is by Christopher Hosford, editor-in-chief and head writer at HosfordGroup LLC, a New York City-based content marketing agency.

BtoB 120

BtoB Content Marketing Paid Search Agency Advertising Agencies 120

ViewPoint

MAY 9, 2013

LinkedIn revamps contacts tool to boost relationship management. The LinkedIn Contacts tool that began for some select users could help marketers organize, maintain, and nurture business contacts. Via ClickZ. Lead Generation Poses Biggest Challenge for B2Bs. Via eMarketer. The Most Effective E-mails Are Personal.

PointClear 120

PointClear B2B Marketing BtoB Emarketing 120

KoMarketing Associates

APRIL 11, 2013

BtoB Research Defining the Modern Marketer. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. We plan on having some analysis on this report in the coming weeks. ” View the full report. Optify B2B Lead Generation Report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

markempa

OCTOBER 22, 2005

Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

markempa

APRIL 6, 2006

A new article in BtoB Magazine by Karen J. A new article in BtoB Magazine by Karen J. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Podcasting is already successfully used for: Talk radio complete with topic and call-in listeners where voice mail boxes can play the audio into the podcast.

Lead Generation 120

Lead Generation Generation BtoB Lead 120

markempa

JULY 10, 2006

Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration. Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

SEPTEMBER 12, 2007

" Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. " Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation BtoB B2B Marketing Lead Ranking 120

markempa

JUNE 14, 2005

Main | Word-of-mouth marketing gets BtoB people buzzing » MarketingSherpas 10 Best Blogs for 2005: B2B Lead generation blog wins honorable mention again! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation BtoB B2B Thought Leadership 120

markempa

AUGUST 16, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

Smashmouth Marketing

AUGUST 24, 2009

Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - What is your mix for lead gen? We used the LinkedIn Poll Application to conduct the study, as well as the free distribution of the poll to our network. We highly recommend using the paid LinkedIn poll feature for two reasons.

Demand 100

Demand BtoB Lead Gen Inbound Marketing 100

Marketing Insider Group

OCTOBER 24, 2013

This week I presented at the BtoB Magazine’s Digital Live conference in New York. The move to customer-centricity will put tremendous strain on the promotional cultures and campaign mindsets at many large BtoBs ( Click to Tweet ). The topic was the future of content marketing. What do you think?

BtoB 100

BtoB Trends Advertising Agencies Content Marketing 100

markempa

MAY 23, 2005

A new study that was covered in BtoB Magazine showed that CMOs who are effective at measuring their marketing performance are more empowered. A new study that was covered in BtoB Magazine showed that CMOs who are effective at measuring their marketing performance are more empowered. Seems like common sense - doesnt it?

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

markempa

NOVEMBER 18, 2005

BtoB Online: E-mail testing MarketingSherpa just released their annual report on e-mail marketing. BtoB Online: E-mail testing MarketingSherpa just released their annual report on e-mail marketing. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

markempa

JUNE 15, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Webinar Metrics Generation B2B Thought Leadership 120

markempa

OCTOBER 2, 2006

« Podcast: Marketing and Sales for Big Complex Selling (pt 3) | Main | White Papers and Lead Generation, Key for BtoB Marketers » Webinar: A Multimodal approach to Lead Nurturing for Complex Sales Join me for a complimentary webinar hosted by the American Marketing Association and sponsored by WebEx.

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

markempa

JULY 11, 2005

Thanks to Kate Maddox and BtoB Magazine for pointing me to the upcoming 2005 Marketing Accountability Forum. Thanks to Kate Maddox and BtoB Magazine for pointing me to the upcoming 2005 Marketing Accountability Forum. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

KoMarketing Associates

MARCH 7, 2013

Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. BtoB Online (@btobmagazine) : “The resource for #marketing strategists” Follow BtoB Online at https://twitter.com/btobmagazine. Twitter is one solution.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Marketing Insider Group

JULY 25, 2013

In partnership with the Netline Corporation, the CMO Council surveyed 400 BtoB buyers and content seekers around the world. ” And this is causing marketing dollars to be wasted as BtoB buyers are running from overly-promotional content that doesn’t meet their needs. Where are they going?

Marketing Report 100

Marketing Report BtoB B2B Marketing Content Marketing 100

ViewPoint

MAY 2, 2012

He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. Companies are on Facebook, LinkedIn, Twitter, YouTube and have a blog—very often with just one person devoted to maintaining all these outlets. It's got to be a solid budget item".

Social Media 120

Social Media BtoB Media Inbound Marketing 120

ViewPoint

MARCH 6, 2014

LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. B-to-b marketers have had issues with Facebook for a while, but what accounts for the poor evaluation of LinkedIn, a perennial b-to-b darling? 1 in providing the greatest business value to companies. And YouTube in 10th place?

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Smashmouth Marketing

AUGUST 25, 2009

Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - What is your mix for lead gen? We used the LinkedIn Poll Application to conduct the study, as well as the free distribution of the poll to our network. We highly recommend using the paid LinkedIn poll feature for two reasons.

Demand 100

Demand BtoB Lead Gen Inbound Marketing 100

MLT Creative

DECEMBER 10, 2010

BtoB Magazine’s NetMarketing Breakfast in Atlanta. For the tenth year, BtoB Magazine hosted the NetMarketing Breakfast, this time, at Atlanta’s Four Seasons hotel. Has 20,000+ members in LinkedIn group There is a core group of non-Ariba participants who help keep the conversations moving. Follow me on Twitter.

BtoB 40

BtoB Enterprise Management SME Advertising Agencies 40

markempa

AUGUST 23, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

markempa

OCTOBER 11, 2006

« White Papers and Lead Generation, Key for BtoB Marketers | Main | Lead Generation for the Complex Sale » How to Become a Thought Leader and Attract Customers Would you like to be more visible and generate sales leads on a limited budget? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership BtoB 120

NuSpark Consulting

MARCH 17, 2012

BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011. B2B Content Marketing Trends, B2B Technology Marketing Community on LinkedIn , Holger Schulze. Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects. 2011 B2B Website Demand Gen Survey Results, DemandBase/Focus.com.

Lead Generation 100

Lead Generation Trends B2B Marketing BtoB 100

markempa

JUNE 7, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Lead 120

markempa

MARCH 30, 2007

Related Article: BtoB Magazine: Unisys gets boost from good data I recommend you start by collecting all of your existing in-house marketing lists into one place. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Ranking 120

Buzz Marketing for Technology

JANUARY 5, 2010

Share this on Linkedin. 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. B2B marketers should add a new years resolution to their list to work on enabling their customer service to be as good and as socially agile as possible. Tweet This! Share this on Facebook. Share this on Reddit.

Service 100

Service BtoB Digg Amazon 100

KoMarketing Associates

JANUARY 25, 2013

Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013. In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

ViewPoint

APRIL 17, 2012

” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue. Kate Maddox. Digital Edge. Maddox and Hosford. Tech enables.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Lead 120

markempa

JUNE 7, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Lead 120