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Full Circle Insights
FEBRUARY 28, 2021
A Single Source of Truth for Marketing and Sales. Whatever the industry, marketing and sales departments that don’t share a single source of data truth tend to be misaligned because they aren’t operating from the same set of facts. We’ve seen what a difference it can make when sales and marketing share a single source of truth.
Full Circle Insights
JULY 9, 2020
With no future current participation, we’re seeing a lot of restructuring and planning going on in B2B marketing organizations, where marketing teams are thinking about ways to allocate more of their budget to reinvestments in digital marketing. But what’s the best way to re-plan our B2B marketing budgets?
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Full Circle Insights
NOVEMBER 24, 2020
Agile marketing is enjoying a resurgence of popularity in the pandemic economy. Adapted from Silicon Valley product development culture, agile marketing is described by SiriusDecisions as a method where self-directed, cross-functional teams: Work toward a shared goal. Getting Started with Agile Marketing. Collect feedback.
Full Circle Insights
SEPTEMBER 8, 2021
As we move further into the second year of the coronavirus pandemic, the economic repercussions have sparked rumors of a fundamental reset in business roles, including the role marketing plays in driving business. Each of these marketing functions is essential and they don’t necessarily have to be handled by someone with a specific title.
Full Circle Insights
JANUARY 28, 2021
But there’s one valuable lesson marketing leaders can take away from 2020: always be prepared for the unexpected. It’s a good idea to prepare your marketing team now for the next global disruption. Adopt Agile Marketing Methods. Marketers who want to add agile techniques can find a quick start guide here.
Full Circle Insights
JUNE 16, 2020
Defining Digital Marketing Metrics. B2B marketers: are you doing more digital campaigns lately? If so, you’ve got company: many businesses have shifted spend from in-person events like lunch-and-learn gatherings to digital marketing campaigns due to lingering public health concerns.
Full Circle Insights
JUNE 22, 2021
Agile marketing is having a moment. According to a recent AgileSherpas survey, more than half of all marketers report that they use at least some agile methodologies, with more than a third reporting that the pandemic accelerated their move to agile marketing.
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