Budget Programs Lead Scoring Public Relations Vendors 
Sword and the Script | B2B
APRIL 23, 2024
The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Successful B2B software companies experiment with marketing more The B2B software companies that are successful with marketing are very intentional about experimenting.
Webbiquity
MARCH 31, 2022
They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. With B2B marketing, it’s all about value. An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best.
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Martech
SEPTEMBER 26, 2024
With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. Consumers are bombarded with advertisements at every turn, but they crave genuine connections with brands that align with their values. However, PR is thriving in today’s marketing landscape.
The Effective Marketer
JANUARY 11, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Excel Template for vendor comparison: you can download and use my template as a starting point. You get the point.
SmartBrief - Marketing
AUGUST 14, 2023
The ideal use of an agency (or consultant) is for strategic planning and often, the setup and launch of marketing campaigns or programs. You will need to know a good deal about your goals, your team’s strengths and available tools and resources to effectively map out a plan. Just run the numbers on cost vs. performance/benefit.
Stevens & Tate
MARCH 2, 2020
Being informed about current and recent marketing trends, is an excellent tool for advertisers to have. Exceptional customer experience is leading the way in marketing, shifting focus onto inbound strategies for serving and retaining existing customers. Facebook Introduces 3 New Ad Reporting Tools.
SpotMe Blog
MAY 11, 2023
Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results. They will create strategies tailored specifically to your needs such as digital campaigns, media relations programs, etc.
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