Report: Marketers to Spend Less on Customer Initiatives as Budgets Fall
KoMarketing Associates
APRIL 19, 2023
Although marketers have shifted their focus to initiatives, such as the customer experience and customer relationship management (CRM), new research suggests that they will invest less in these areas in the coming months. This comes as marketing budgets as a percent of company budgets fall to 12.3%, on average, from 11.8%
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