How to Build a SaaS Marketing Budget – Business Benchmarks & Breakdowns
accelerate agency
FEBRUARY 14, 2023
What’s your Customer Lifetime Value (CLV)? Further considerations for startups Redpoint venture capitalist Tomasz Tunguz, studied the marketing budgets of several leading SaaS companies and found an initial marketing allocation of 80-120% of revenue. However, inbound costs an average of $135 per lead, compared to $332 for outbound.
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