For AdWords In ABM, Add the Right AI
Webbiquity
DECEMBER 7, 2017
This is particularly true for B2B marketers hoping to exploit the potential of account-based marketing (ABM). Take about three-quarters of your proposed Adwords budget and convert it into cash money. Google’s AI focus is still devoted to polishing up how B2C marketers identify and engage mass audiences. Keyword selection.
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