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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia. What can you do via the phone?

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What Is Digital Sales? Tips, Strategies, and Tools

Salesforce Marketing Cloud

McKinsey & Company found that 80% of B2B buyers want self-serve digital options. B2B vs. B2C digital sales B2B (business-to-business) and B2C (business-to-consumer) both use digital sales channels. B2C sales B2C companies sell directly to customers. The sales environment is overwhelmingly digital.

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Content and the Health Industry: A Guide to Success

ClearVoice

What kinds of health-related companies need content? ” A few examples are: Pharmaceutical companies and brands : Today’s consumer expects to get insights into drug uses and new trials. Health insurance companies and brokers : Building a reliable brand reputation results in more policyholders. Find out in this guide.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Selling to Big Companies ( Sales Amazon Books Leads B2B Training Prospect ). Business Blogging. July 8, 2010. Statistics.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). An adjective used to describe companies that sell directly to consumers. 6) Blogging. Learn more here.).