markempa

MARCH 30, 2005

When it comes to word of mouth marketing (WOM), Ive observed that many B2B marketers, marketing blogs and the media seem overly concerned about brand building. Recent research shows that reputation makes a huge difference for B2B companies in the following areas; demand creation, lead generation and overall revenue growth.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs. He is the Founder & President of Tiecas, Inc. –

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Convince & Convert

SEPTEMBER 20, 2010

The MarketingProfs research bears this out, as usage of primary social outposts is almost identical, regardless of budget. Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

B2B Marketing Zone Posts

JULY 7, 2010

&# If you’re a business to business marketer, you ought to check it out. Here’s a great example of an effective infographic that illustrates social media behavior by age group, based on a Forrester Research study. Webinar (102). Webinar Recording: 7 Steps to Finding Untapped Revenue , June 23, 2010.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Hubspot

MARCH 10, 2016

4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. 5) B2C (Business-to-Consumer). A semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Learn how to do keyword research for SEO here.).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28