KoMarketing Associates

OCTOBER 20, 2020

At the bottom were media planning and buying (2.9) and grassroots and event marketing (2.8). Grassroots and Event Marketing’ came in as the least-important marketing tactic overall, likely due to changes in the world of in-person meetings and events as a result of the coronavirus,” wrote the authors of the report.

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

Webbiquity

DECEMBER 31, 2020

The key is to market across many channels and be consistent with your messaging. Event Marketing. With both digital and in-person events, you still need to rely on social media, SEO tips , and your website to promote the event. While at events, it’s important to get your brand noticed.

Promotion 266

Promotion POS Business Paid Search Agency 266

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . Given that, in this post, we’ll talk about: What B2B event marketing is. What are some types of event marketing. What is B2B Event Marketing? Why Is B2B Event Marketing Important? Why it’s important.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. It isn’t admitting defeat or failure to adapt.

Digital Transformation 359

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 359

Marketing Insider Group

DECEMBER 8, 2020

Currently, around 73% of those making B2B buying decisions are millennials. Many B2B SMBs use digital marketing to generate traffic and leads. However, they also traditionally spend a substantial amount on event marketing and sales travel. People shop for services and products differently, even in the B2B realm.

Digital Transformation 345

Digital Transformation Marketing AI Work Management Marketing Management 345

Martech

SEPTEMBER 4, 2024

That’s the message from a new report, “2024 State of the Ecommerce Industry” from marketing automation platform Klaviyo. The data in the report is based on surveys of both ecommerce brands (over 1,400 medium-to-large) and the consumers (800) that buy from them. Brands and consumers not always aligned.

eCommerce 105

eCommerce Positioning Spending Trends 105

Webbiquity

MARCH 31, 2020

In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding. After all, enterprise decision makers buy things, Often big, expensive things. But it’s not.

Twitter 326

Twitter Enterprise Management Business Work Management 326

Webbiquity

MAY 30, 2023

Image credit: Marketing Manager Mindset Report 2023 from Livestorm, mention, and Jotform This is likely explained partly by the growth in B2B ecommerce (where sales reps play a smaller role) and the fact today’s B2B buyers are typically 57%-70% of the way through their buying process before engaging with a sales person.

Marketing Budget 294

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 294

Martech

MARCH 10, 2023

Roku and Best Buy announced today the streaming platform and device company will get access to the electronics sellers’ first-party data. This is the first time Best Buy has partnered with a TV streaming platform. It showcases the latest Roku devices available at Best Buy and upcoming original content on The Roku Channel.

Advertising Agencies 101

Advertising Agencies Buy Best Practices Press 101

Marketing Insider Group

APRIL 28, 2021

People buy your products and services because they provide them with a benefit. If you click on over to my “Blog” page, you’ll find four headlines: Content Marketing, Marketing Strategy, Event Marketing, and Employee Activation. Showcasing your expertise with content doesn’t mean braggadocio. Quite the opposite.

SEO 361

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 361

Webbiquity

MAY 25, 2021

So the things that come to mind are Discord , buy the Discord servers. I have seen some success on Instagram for a number of clients in the event marketing space. If you’re a product marketer who wants people to download your new app or buy your products, is TikTok right for you? And then reverse engineer that.

B2B Marketing 345

B2B Marketing Practices B2B SMS 345

KoMarketing Associates

FEBRUARY 11, 2021

Direct marketing and sales (4.6), copywriting and design (4.1) At the bottom of the list were media planning and buying (2.9) and grassroots and event marketing (2.8). and public relations (3.1) were also on the list.

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

Heinz Marketing

NOVEMBER 24, 2018

5 Ways Your Event Marketing Efforts Can Help You Attract More Leads. Sometimes ads, emails and other digital marketing practices just aren’t enough. Just Because Buying Is “Chaotic,” Doesn’t Mean It’s What Customers Want! Nobody wants a chaotic buying experience, here’s why. Thanks for the article, Ernie Smith.

Buy 71

Buy B2B Marketing Intent Data B2B 71

Webbiquity

MARCH 22, 2022

Repurpose the content you create for events (live or virtual) into different formats: blog posts, audio, and video. This post on how to maximize the ROI from your event marketing content provides helpful guidance. Update an Old Blog Post. Turn Your Own Processes into a Case Study.

Examples 326

Examples Case Study Case Studies Content 326

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Marketing Insider Group

NOVEMBER 27, 2018

Events help you know your customers and potential customers face-to-face. Done well, they’ll move attendees to buy your products and services. ‘ Why Hold Events? People buy from people they know. The post Events That Move Customers to Action appeared first on Marketing Insider Group. Why […].

Word of Mouth 265

Word of Mouth Buy Advertising Advertisements 265

Webbiquity

SEPTEMBER 17, 2019

Do they use specific social networks or online forums, read particular publications, attend certain events, etc. What might keep them from buying from you (price, complexity, disruption, perceived risk, etc.)—and But most aren’t easy to use nor do they do they scale well to handle these large events.

Startups 239

Startups Enterprise Management Work Management Marketing Management 239

Lead Liaison

AUGUST 13, 2019

The event helped you capture a lot of leads. Now is the time to consider your post-event marketing strategy. Now, post-event, you need to nurture those leads. For that, you want an approach that involves multiple marketing channels. Now it’s time to leverage email, social media and content marketing.

Event Marketing 70

Event Marketing Trade Show Paid Search Agency Lead Liaison 70

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Only B2B

JULY 13, 2023

B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. To engage prospects and consumers, it requires planning and conducting events like conferences, trade exhibitions, and seminars.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Webbiquity

APRIL 10, 2018

Marketers say the most important objectives for their digital marketing plan to achieve are to increase lead generation and increase sales revenue (both at 18%), followed closely by improve brand awareness at 17%, then increase website traffic and improve the user experience (both at 14%). Savvy marketers will need to embrace it.

Marketing AI 253

Marketing AI Enterprise Management Stats Marketing Management 253

Webbiquity

JANUARY 26, 2021

Email marketing (outbound, lead nurturing, customer communications). Event marketing (live, virtual, and hybrid). And as the interactive graphic above shows, the marketing technology landscape has expanded to include tools that help in each step of the content marketing process. Shared (social) media.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Marketing Insider Group

MARCH 23, 2020

For me that includes: Content Marketing articles 1x per week. Marketing Strategy articles 1x per week. Event marketing , or employee activation articles 1x per week. But if there is one thing that is wrong with marketing today it is the amount of budget spent on activities that don’t deliver results.

Lead Scoring 363

Lead Scoring Lead Ranking Paid Search Agency Thought Leadership 363

Zoominfo

AUGUST 30, 2018

Remember – just because one event cost a certain amount, doesn’t mean yours will too. But, using other events as a guide can provide context and help you set a realistic budget. Be thorough : Event marketers often make the mistake of rushing through the budgeting process so they can move on with their event prep.

Conference 187

Conference Planning Budget Programs Tips 187

Lusha

MAY 23, 2023

Events are still a hugely important part of marketing strategy– 79% of marketers in the U.S. use event marketing to generate leads. But finding the right audience and getting actual quality leads from an event can feel like fumbling around in the dark. Yep, we’re talking about intent signals.

Intent Data 52

Intent Data Event Marketing Intent Planning 52

Webbiquity

NOVEMBER 5, 2019

The expanded range of marketing platforms and pace of change require B2B companies to continually re-examine their strategies. Here are 10 B2B digital marketing strategies to help maintain a competitive edge. Create content to address every stage of the buying process. Educate Your Buyers. Implement the Latest SEO Techniques.

Paid Content 241

Paid Content Sales Management Work Management Marketing Automation Services 241

Single Grain

APRIL 6, 2020

Engagement marketing is the intentional, strategic process of creating engaging content that’s designed to generate meaningful interactions between your brand and your target customer. How to Use Event Marketing to Generate Leads & Close Sales. * How to Get Started With Paid Performance Marketing. for its audience.

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

markempa

JANUARY 6, 2014

That’s a perfect metaphor for content marketing in B2B, not just within the buying cycle, but across the lifecycle of a customer. Too often, marketers think of content marketing as only text and graphics; white papers, e-books or infographics. B2B Marketing: Calls-to-action and the business buying cycle.

B2B Marketing 120

B2B Marketing Content Marketing Planning Work Management 120

Lusha

APRIL 5, 2023

With cost reductions – including reduced headcounts– how can companies best optimize to receive ROI and gain more market share and revenue (here’s a hint… It’s intent)? Intent gives companies the opportunity to optimize their outbound efforts and overall go-to-market motions. Monitor for churn with buying signals.

Buy 52

Buy Ideal Customer Profiles Cross-Selling Intent Data 52

KoMarketing Associates

MARCH 15, 2018

But now that 69 percent of adults in the United States are using social media , it’s time for B2B marketers to focus more on social targeting. Buying Experience. More advanced technology and sales methods have also improved the buying experience for the average B2B buyer. Incorporate New Ways to Engage at Industry Shows.

Paid Content 178

Paid Content B2B Marketing B2B Thought Leadership B2B 178

Adobe Experience Cloud Blog

APRIL 21, 2020

It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done.

Planning 167

Planning Webinar Metrics Class Paid Search Agency 167

Webbiquity

DECEMBER 1, 2020

And third, B2B influencers are driving deliberative, research-based decisions by buying teams rather than individual consumers. How B2B Influencer Marketing Works. Here’s one approach to influencer marketing.

Enterprise Management 291

Enterprise Management B2B Marketing Work Management Marketing Management 291

Marketing Insider Group

JUNE 14, 2020

Or because you don’t realize how many people your target audience has to convince to buy your stuff. Look for clusters of events around each hot topic to identify content sprints for each topic. Exactly the kind of content you are too afraid of publishing because you think your target audience already knows the basics.

Paid Search Agency 362

Paid Search Agency Advertising Agencies Content Marketing CMS Development 362

Marketing Insider Group

MAY 26, 2020

During this time marketing organizations need to invest in analytics so they know what’s working and what’s not as companies cannot “guess” when profits and revenue are on the line.

Webinar Metrics 228

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 228

Martech

JANUARY 3, 2025

Hentz advises focusing on attendance over revenue for first-time events: “[Clients] will do a lot of buy-one-get-one offers and promos to get more people there and not be as concerned about the revenue their first year out.” Access to attendee data within privacy guidelines. Exclusive networking opportunities.

Budget Programs 117

Budget Programs ROI Bandwidth Conference 117

Onalytica B2B

NOVEMBER 24, 2016

Whilst Christmas is a cold, quiet season, you can keep those prospective clients warm and ready to buy in January. EVENTS MARKETING. Let the B2C brands focus on giving novelty stocking fillers, whilst you provide the useful, thoughtful and meaningful gifts that will continue to be useful beyond the Christmas season.

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

Martech

SEPTEMBER 8, 2023

Event sessions are cornerstone content that can drive activations year-round in account-based marketing outreach, sales outreach and even in-product. The metrics that matter Post-event success just looks different, said Melanie Reid, event marketing manager at Riskified. “It’s

Lead Ranking 128

Lead Ranking Lead Scoring Top of Funnel Budget Programs 128