Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing. Discover everything you need to know about getting started with automated marketing.

Marketing Automation Services 317

Marketing Automation Services Budget Programs Automation Work Management 317

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. This could be you!)

Buyer Intent 100

Buyer Intent Intent Data Intent Budget Programs 100

Zoominfo

NOVEMBER 24, 2020

Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. . The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. Or rather, not all intent data is relevant to your business needs.

Intent Data 244

Intent Data Intent Intent Signal Marketing Analytics Tools 244

Zoominfo

AUGUST 16, 2021

The sales and marketing landscape has changed dramatically over the last year. Whether you need to access contact information before a call or meeting, want to sift through a list of companies and employees, review account funding history, or check out the social pages of your key prospects, the ZoomInfo Mobile App has you covered.

Zoominfo 49

Zoominfo Business Buyer Intent Mobile Marketing 49

SalesIntel

OCTOBER 20, 2021

While advertisements and cold outreach are common strategies for generating leads, buyer intent data is the future of lead and revenue generation. What is Buyer Intent Data, and Why Should It Be in Your Database? Intent Data also enables you to develop a more effective ABM approach and expedite your sales pipeline.

Buyer Intent 93

Buyer Intent Intent Data Intent Ideal Customer Profiles 93

Zoominfo

NOVEMBER 24, 2020

Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. Or rather, not all intent data is relevant to your business needs.

Intent Data 230

Intent Data Intent Intent Signal Marketing Analytics Tools 230

Zoominfo

JULY 13, 2021

We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market.

Zoominfo 70

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 70

Only B2B

SEPTEMBER 25, 2024

Enter B2B intent data, a revolutionary concept that empowers B2B marketers to predict when their prospects are most likely to make a purchase. Account-based marketing (ABM) and data-driven marketing are on the rise. Turn to buyer-intent data tools, and you will gain that edge—the competitive edge.

Buyer Intent 62

Buyer Intent Intent Data Sales Qualified Leads High Quality Lead 62

DiscoverOrg

APRIL 25, 2017

Some information is so sensational that it gets passed around regardless of the truth: The amount of tryptophan in a Thanksgiving turkey is enough to make people sleepy. Sales and marketing teams that buy into myths about data providers miss out on serious business value. Myth 1: Contact lists = sales intelligence.

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Domain 245

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing ABM Marketing Analytics Tools Automation 246

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 108% more acceptance of Marketing Qualified Leads (MQLs). But how exactly can sales-marketing alignment benefit YOUR organization? 36% increase in customer retention.

Sales Management 352

Sales Management Lead Ranking B2B Sales Top of Funnel 352

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Zoominfo

FEBRUARY 5, 2024

The reality, of course, is that go-to-market teams still need to take an active role in pushing their companies to new heights of growth. Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more.

Sales Management 130

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 130

SendX

NOVEMBER 12, 2020

Over the years, the wealth of information on the World Wide Web has proven to be a great resource for businesses around the world. Today, we are able to harness that vast amount of information to significantly enhance business productivity and functioning. This gives sales teams all the cues they need to get a prospect to book a demo.

Tools 195

Tools Sales Qualified Leads Intent Data Buyer Intent 195

6sense

DECEMBER 9, 2021

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Knowing you’re reaching the right buyers at the right time is more crucial than ever.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Zoominfo

DECEMBER 11, 2024

Weve witnessed sellers become their best, most efficient selves and seen marketers fully realize their TAM and identify messaging that really drives leads. Around 98% of them remain anonymous throughout the buying journey, with only about 2% providing contact information via a website form-fill. Guided Intent solves for that.

Zoominfo 130

Zoominfo Marketing AI Marketing Analytics Tools Enterprise Management 130

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? Imagine being able to tailor your marketing strategy to a perfect audience at exactly the right time. What is intent data?

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Zoominfo

AUGUST 6, 2024

Email is a cornerstone of today’s go-to-market strategies, but crafting personalized and relevant messages that truly connect with prospects can be a complex and time-consuming task. Copilot also layers in signal data, such as ZoomInfo’s proprietary research and buyer intent data , to make your emails even more timely, relevant, and on-point.

Zoominfo 130

Zoominfo Outreach User-Generated Content Paid Search Agency 130

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Lead capture software is a vital tool that enables companies to identify, collect, and manage potential customer information across various channels.

Marketing Automation Services 130

Marketing Automation Services Lead Capture Budget Programs Enterprise Management 130

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Understanding buyer intent. Define the intent data.

Top of Funnel 128

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 128

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. Lauren Patrick, VP of Marketing at Curricula. Conversational marketing platforms, such as Qualified.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Zoominfo

NOVEMBER 24, 2020

Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. Or rather, not all intent data is relevant to your business needs.

Intent Data 130

Intent Data Intent Intent Signal Marketing Analytics Tools 130

Zoominfo

AUGUST 16, 2021

The sales and marketing landscape has changed dramatically over the last year. Whether you need to access contact information before a call or meeting, want to sift through a list of companies and employees, review account funding history, or check out the social pages of your key prospects, the ZoomInfo Mobile App has you covered.

Zoominfo 130

Zoominfo Business Buyer Intent Mobile Marketing 130

DiscoverOrg

JANUARY 23, 2019

I’ll be talking about one of the opportunities and challenges that marketers face in building out an account-based strategy. Intent Data is valuable because it lets us know which prospects are actually in market for your solutions. We take this information, and we serving up ads to these personas in these accounts.

Account Based Marketing 120

Account Based Marketing Intent ABM Ideal Customer Profiles 120

Zoominfo

AUGUST 16, 2021

Just how do businesses with access to so much rich information actually use it to their individual advantage? In this article, we walk you through how ZoomInfo Intent can give you the superpower of foresight when it comes to your prospects’ intent to buy, as well as help you identify the right customers and get ahead of your competition.

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130

Zoominfo

JULY 12, 2021

When layers of data are tightly integrated with software, sales reps and marketers have the most effective way to successfully engage with prospects and find their next buyers. In sales , this technology forms a system that tracks customer profiles, transactions, communications, financial data, and related information.

Work Management 147

Work Management Marketing Management Zoominfo Ad Building 147

ClickZ

FEBRUARY 26, 2024

The launch of the deep sales platform comes on the heels of LinkedIn’s recent global research, which revealed that only 20% of buyers are in-market for services in a given year. This underscores the importance of understanding buyer intent, a critical factor for all sellers.

Buyer Intent 98

Buyer Intent Privacy Intent B2B Sales 98

Zoominfo

MAY 21, 2021

The average B2B buyer is mostly finished with the buyer journey before they ever engage with a salesperson. That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

SalesIntel

JANUARY 21, 2022

Have you considered adjusting your marketing plan to a specific target at the precise correct time for them to close? ” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Adobe Experience Cloud Blog

APRIL 8, 2019

Many companies today have turned to innovative marketing automation software to analyze a prospect’s digital engagement behavior and determine whether they’re qualified enough to move on to the next step in the sales cycle. Marketing operations usually has access to the tools, systems, and data that tell you everything you need to know.

Sales Qualified Leads 134

Sales Qualified Leads Budget Programs Lead Ranking Lead Scoring 134

Hubspot

JULY 3, 2020

Account-based marketing (ABM) is transforming the B2B marketing and sales world because of its effectiveness in reaching high-value target accounts — but it's a difficult strategy to manage. Fortunately, like any aspect of marketing, ABM is made easier with strategic planning. How to Get Started With Account Mapping.

Account Based Marketing 101

Account Based Marketing ABM Ideal Customer Profiles Budget Programs 101

Contently

DECEMBER 26, 2022

Content marketing ain’t easy… but isn’t that why it’s so valuable? Companies need content, and great content marketers know how to position it… at the right place, at the right time, and on the right channel. Measure Engagement to Assess Thought Leadership & Buyer Intent.

Lead Ranking 170

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 170

Zoominfo

JUNE 2, 2021

By adding automation to these high-quality results, day-to-day sales and marketing efforts get easier, too. Savvy sales reps and marketers can take this approach to engage with leads earlier and stay ahead of their competitors. Real-time buying signals can boost various sales and marketing activities.

Buy 130

Buy Zoominfo Work Management Marketing Management 130

Adobe Experience Cloud Blog

OCTOBER 22, 2018

In reviewing the latest research on account-based marketing (ABM) best practices, it struck me that they mirror what sales and marketing leaders have tried to follow for decades. It reflects today’s technological capabilities as well as marketing’s new focus on accounts. They’re aligning sales and marketing.

Account Based Marketing 134

Account Based Marketing ABM Research Sales Qualified Leads 134

Zoominfo

JULY 20, 2021

When layers of data are tightly integrated with software, sales reps and marketers have the most effective way to successfully engage with prospects and find their next buyers. In sales, this technology forms a system that tracks customer profiles, transactions, communications, financial data, and related information.

Work Management 130

Work Management Marketing Management Zoominfo Ad Building 130

Zoominfo

AUGUST 30, 2023

Modern go-to-market teams have the tools, data, and tactics that would make their predecessors wildly jealous. Buyers who are in the market today probably haven’t asked for a meeting. Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. What is Intent Data?

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

SalesIntel

AUGUST 2, 2021

Knowing every data point about your potential buyer and the market seemed like an unattainable dream even a few years ago. Now, marketers are fully prepared with tools and strategies to trace every step connected to someone making a purchase. Intent Data in a Nutshell. Adding the Intent Data to Buyers Journey.

Purchase Intent 98

Purchase Intent Intent Data Intent Purchase 98