Zoominfo

NOVEMBER 24, 2020

Here’s how to apply streaming intent data into your GTM strategy: Identify Potential Buyer Interest: Intent signals (provided in real-time, on time) allow you to identify which companies are researching your solution, as they do it. In this day and age, you need real-time data, on time.

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Intent Data Intent Intent Signal Marketing Analytics Tools 230

Inbox Insight

OCTOBER 27, 2023

In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. What is buyer intent data? When we talk about buyer intent data, we refer to the information gathered about a person’s online behavior.

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Buyer Intent Intent Data Intent Demand Generation 105

Zoominfo

MAY 27, 2021

In a nutshell, Intent allows you to better enable your go-to-market teams to connect and engage with key prospects at the very start of their purchasing venture — all while your competition sits on the sidelines. The Intent Data Difference: How it Works. Pretty cool, right? And How Can I Use It?

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Intent Data Intent Zoominfo Top of Funnel 246

SalesIntel

OCTOBER 20, 2021

While advertisements and cold outreach are common strategies for generating leads, buyer intent data is the future of lead and revenue generation. What is Buyer Intent Data, and Why Should It Be in Your Database? You must choose the appropriate messaging for nurturing based on the lead’s intent. Get Started.

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Buyer Intent Intent Data Intent Ideal Customer Profiles 93

Only B2B

SEPTEMBER 25, 2024

Turn to buyer-intent data tools, and you will gain that edge—the competitive edge. Buyer intent data provides information about a prospect’s online behavior that signals their intent to purchase. The Advantages of Using Buyer Intent Data Tools Integrating buyer intent data offers several advantages.

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Buyer Intent Intent Data Sales Qualified Leads High Quality Lead 62

Zoominfo

OCTOBER 28, 2020

Problem #1: Creating a clearer, future-proof signal: There was too much noise in our legacy intent offer. In other words, there was too much data , which led to too many intent signals. These companies deliver over 3 million tailored intent signals per week. Not every company is in your target market.

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Intent Data Zoominfo Buyer Intent Intent 100

Zoominfo

FEBRUARY 5, 2024

Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more. Warm up those phone lines by using advanced buyer intent signals to make sure you’re not wasting everyone’s time.

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Sales Management Lead Generation Lead Ranking Sales Qualified Leads 130

6sense

DECEMBER 9, 2021

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Knowing you’re reaching the right buyers at the right time is more crucial than ever. Marketers need to go beyond basic intent, though.

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Zoominfo

DECEMBER 9, 2024

Thats why ZoomInfo is proud to announce weve partnered with TechnologyAdvice , a leading publisher of B2B product reviews, technology recommendations, vendor comparisons, and buyers guides, to provide these insights directly within ZoomInfo.

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Zoominfo In-market Buyers Marketing Analytics Tools Top of Funnel 130

Martech

DECEMBER 15, 2021

All of these different marketing efforts also generate a wide range of signals from buyers, and the challenge is to measure them accurately and place them within an account-based framework. Buyer intent signals.

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Intent Intent Signal Campaigns Zoominfo 116

Zoominfo

JUNE 15, 2021

At ZoomInfo, we’ve put a lot of time and effort into providing top-notch buyer intent data. Our Intent product monitors web traffic to understand which companies are consuming content about specific topics more than usual. We released a new user interface, new delivery mechanisms, and new topics. A volume mindset helps sales.

Zoominfo 130

Zoominfo Contacts Top of Funnel Intent Signal 130

Zoominfo

JUNE 15, 2021

At ZoomInfo, we’ve put a lot of time and effort into providing top-notch buyer intent data. Our Intent product monitors web traffic to understand which companies are consuming content about specific topics more than usual. More Contacts Based on Intent Signals. A volume mindset helps sales.

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Zoominfo Intent Contacts Top of Funnel 130

MarketJoy

OCTOBER 8, 2024

This article explores how understanding and leveraging buyer intent leads to more effective outbound marketing campaigns and how MarketJoy uses this data to deliver outstanding results! That’s where buyer intent steps in. But how is buyer intent data gathered?

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Buyer Intent Intent Marketing Management Intent Signal 52

Zoominfo

SEPTEMBER 7, 2021

For example, popular buyer intent data (also known as buyer signals) pulls from big data to present upticks in online interest in certain topics from potential prospects. While more focused than big data, buyer intent can also be overwhelming if it’s not narrowed down, Smith says.

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Intent Signal Zoominfo Buyer Intent Gartner 130

Zoominfo

AUGUST 30, 2023

ZoomInfo Intent surfaces accounts that research topics relevant to your business through the online consumption of product reviews, infographics and blogs, product comparisons, message boards, case studies, and general news. ZoomInfo identifies buyers and power users who have moved and can influence future sales.

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Intent Data Intent Intent Signal Lead Ranking 147

Zoominfo

APRIL 9, 2024

Frontline teams can also find accounts and contacts by Buyer Intent signal type, allowing users to identify specific decision-makers at accounts that have demonstrated intent on TrustRadius based on competitor views, profile visits, ad placements, and more.

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Zoominfo Intent Data Intent Top of Funnel 130

Zoominfo

DECEMBER 11, 2024

Guided Intent Instead of guessing which Intent topics you should track, our new Guided Intent feature analyzes the closed/won deals in your CRM and recommends topics that actually worked. Guided Intent solves for that.

Zoominfo 130

Zoominfo Marketing AI Marketing Analytics Tools Enterprise Management 130

Zoominfo

DECEMBER 16, 2020

ZoomInfo analyzed data on its platform that measured buyer intent signals for the topics of COVID-19 screening, COVID-19 testing, and COVID-19 reopening strategies. Figure 1 : Interest rose in COVID-19 topics from September through November 2020.

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Zoominfo Intent Signal Business Buyer Intent 162

SalesIntel

MARCH 14, 2024

Amidst the vast sea of data available, three key sets—technographics, firmographics, and buyer intent—have emerged as indispensable tools for driving sales success. This guide delves into the strategic integration of technographics, firmographics, and buyer intent into sales processes. What is Buyer Intent Data?

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Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Zoominfo

JULY 13, 2021

We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. We acquired Everstring , a leader in Data-as-a-Service for the enterprise. We announced the acquisition of Insent last month (now called ZoomInfo Chat ).

Zoominfo 70

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 70

Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference.

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Buying Cycle Intent Buy Intent Signal 120

Zoominfo

NOVEMBER 24, 2020

Here’s how to apply streaming intent data into your GTM strategy: Identify Potential Buyer Interest: Intent signals (provided in real-time, on time) allow you to identify which companies are researching your solution, as they do it. Intent data, and the way that we collect it, is changing for all parties involved.

Intent Data 130

Intent Data Intent Intent Signal Marketing Analytics Tools 130

SalesIntel

OCTOBER 23, 2023

SalesIntel and ZoomInfo are prominent players in intent data solutions, offering unique approaches to harnessing buyer intent. It allows users to find and prioritize best-fit accounts by integrating various signals, including VisitorIntel, News, and Bombora intent, all within the SalesIntel platform.

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Intent Signal Zoominfo Intent Bombora 40

Martech

OCTOBER 28, 2021

.” Not all customers have the same level of intent when they enter your business sales funnel. That’s why marketing and sales teams must determine buyer intent and generate interest so you can divide resources accordingly. Understanding buyer intent. Define the intent data. Act on buyer interest data.

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Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 122

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ?

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Buyer Intent Intent Data Intent Work Management 62

Martech

MARCH 2, 2022

No sitting around waiting for intent signals. Instead, the modern consumer meanders along a path that bends and twists, leaving sales teams/marketers “in the dark” on intent. So, why isn’t intent data enough? Intent data isn’t a lead, nor are most intent signals actionable for sales/marketing teams.

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Top of Funnel Activities Intent Signal Advertising Channels 112

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Marketers can even target ads on YouTube videos to prospects who have been identified and segmented based on purchase intent signals they’ve emitted.

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Marketing AI Intent Intent Signal Account Based Marketing 74

Zoominfo

DECEMBER 6, 2024

This includes advanced firmographics, human-verified company information, buyer intent signals, and relevant company news, enabling more personalized and effective conversations with potential customers. Its Pipeline Cloud focuses on connecting sales teams with high-potential buyers at critical moments.

Marketing Management 130

Marketing Management Software Zoominfo Multi-Channel 130

SalesIntel

JANUARY 21, 2022

” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. Combining prospect signals with Buyer Intent data gives a sharper bird’s eye view to assist the organization in harnessing consumer insights.

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Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Only B2B

DECEMBER 4, 2024

Key Components of an Intent-Based Marketing Strategy 1. Understanding Buyer Intent Signals Buyer intent signals help you identify and analyze purchase intent based on data from online activities. 93% of B2B marketers say they need more than two sources for their intent data.

Top of Funnel 71

Top of Funnel Intent Account Based Marketing Intent Signal 71

Zoominfo

MAY 21, 2021

The average B2B buyer is mostly finished with the buyer journey before they ever engage with a salesperson. That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch.

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Intent Data Intent Lead Ranking Marketing Websites 130

Only B2B

JULY 10, 2024

Bombora, a leading provider of intent data defines intent data as: “Data that reveals when buyers are actively searching online for solutions and identifies the specific products and services they are interested in, based on the web content they engage with.”

Intent Data 71

Intent Data Statistics Intent Top of Funnel 71

Zoominfo

AUGUST 16, 2021

Free Trial The Intent Data Difference: How it Works For you to see success with buyer intent data, you’ll need a broad range of signals that indicates whether a company is actually in-market for your solution — so you can reach out at the right time. We’ve got you covered with this list of resources: What Is Intent Data?

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130

PureB2B

JULY 7, 2022

What is Intent Data? Intent data refers to information about prospective clients or customers, encompassing their behavior, interests, and closeness to a purchase. Businesses can use buyer intent data to calibrate their marketing campaigns—ensuring resources are spent on high-quality, in-market leads.

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Intent Top of Funnel Intent Signal Intent Data 118

Zoominfo

OCTOBER 5, 2021

Scenario With website visitor insight software, you can turn anonymous, high-value visits to your website into known accounts with strong first-party buyer intent signals.

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Marketing Websites Marketing Automation Services Intent Signal Buyer Intent 100

SalesIntel

DECEMBER 15, 2021

That problem is an addiction to data, specifically buyer intent data. We don’t plan on curtailing our intent data addiction any time soon, and neither should you. Well, just think of all the good buyer intent data can do for your business! Here are the reasons we don’t plan to quit buyer intent.

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Buyer Intent Intent Intent Data Work Management 52

Heinz Marketing

SEPTEMBER 24, 2024

AI Solution : Tools like 6sense and ZoomInfo automate the discovery of potential leads by analyzing digital behavior, intent signals, and web activity across various platforms. This allows SDRs to focus on accounts that are actively showing interest in their industry.

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Marketing AI Work Management Tools Marketing Management 79