Zoominfo

DECEMBER 28, 2020

Given that nearly 90% of pre-purchase research is done on the internet, this online content consumption is a significant signal for understanding buyer intent. For every action a prospect takes, they create a trail of intent data across the internet. How do you access buyer intent data?

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

JANUARY 29, 2025

Heres how: Dynamic, Accurate Data : ZoomInfos GTM Data Universe provides a constantly updated, comprehensive view of 100M+ companies , 500M+ contacts , and billions of signals like funding announcements and role changes. Creating High-Quality Pipelines Building a healthy pipeline is the lifeblood of revenue generation.

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Marketing Analytics Tools B2B Sales Zoominfo B2B Marketing 130

Zoominfo

SEPTEMBER 22, 2023

There are many types of intent data, and an array of providers. Here’s a breakdown of the key types of intent, and an in-depth exploration of what makes ZoomInfo the top-rated buyer intent provider on G2 , the largest peer-review business software platform in the world. How Do I Know Which Intent Data is Trustworthy?

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Buyer Intent Intent Data Intent Zoominfo 130

Only B2B

DECEMBER 4, 2024

Key Components of an Intent-Based Marketing Strategy 1. Understanding Buyer Intent Signals Buyer intent signals help you identify and analyze purchase intent based on data from online activities. 93% of B2B marketers say they need more than two sources for their intent data.

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Top of Funnel Intent Account Based Marketing Intent Signal 71

Only B2B

JULY 10, 2024

Bombora, a leading provider of intent data defines intent data as: “Data that reveals when buyers are actively searching online for solutions and identifies the specific products and services they are interested in, based on the web content they engage with.”

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Intent Data Statistics Intent Top of Funnel 71

PureB2B

MARCH 13, 2021

The post How to Track and Use Buyer Intent Signals appeared first on DemandScience.

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Intent Signal Buyer Intent Intent 62

Zoominfo

FEBRUARY 18, 2025

ZoomInfo Copilot leverages AI to prioritize accounts, surface key engagement signals, and deliver real-time insights on buyer intent, ensuring reps reach out at the right moment. Buyer Intent Signals: Identify high-priority prospects based on real-time data, including website visits and engagement patterns.

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Enterprise Management Marketing Management Software Zoominfo 130

Zoominfo

NOVEMBER 24, 2020

Here’s how to apply streaming intent data into your GTM strategy: Identify Potential Buyer Interest: Intent signals (provided in real-time, on time) allow you to identify which companies are researching your solution, as they do it. In this day and age, you need real-time data, on time.

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Intent Data Intent Intent Signal Marketing Analytics Tools 244

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals.

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Buyer Intent Intent Data Intent Work Management 118

Zoominfo

NOVEMBER 24, 2020

Here’s how to apply streaming intent data into your GTM strategy: Identify Potential Buyer Interest: Intent signals (provided in real-time, on time) allow you to identify which companies are researching your solution, as they do it. In this day and age, you need real-time data, on time.

Intent Data 230

Intent Data Intent Intent Signal Marketing Analytics Tools 230

Heinz Marketing

NOVEMBER 7, 2024

This includes buyer intent signals, engagement history, and firmographic data. In 2025, focus on making data work harder for you by: Developing Granular Insights: Use data platforms to generate in-depth profiles of target accounts. Make every touchpoint relevant, from the first ad to customer onboarding.

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Ideal Customer Profiles Planning Account Based Marketing Multi-Touch Attribution 105

Only B2B

JULY 10, 2024

Bombora, a leading provider of intent data defines intent data as: “Data that reveals when buyers are actively searching online for solutions and identifies the specific products and services they are interested in, based on the web content they engage with.”

Statistics 71

Statistics Top of Funnel Intent Data Intent Signal 71

Inbox Insight

OCTOBER 27, 2023

In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. What is buyer intent data? When we talk about buyer intent data, we refer to the information gathered about a person’s online behavior.

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Buyer Intent Intent Data Intent Demand Generation 105

SalesIntel

OCTOBER 20, 2021

While advertisements and cold outreach are common strategies for generating leads, buyer intent data is the future of lead and revenue generation. What is Buyer Intent Data, and Why Should It Be in Your Database? You must choose the appropriate messaging for nurturing based on the lead’s intent. Get Started.

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Buyer Intent Intent Data Intent Ideal Customer Profiles 93

SmartBrief - Marketing

FEBRUARY 12, 2025

In fact, 57% of companies say that when a lead comes from intent data, the conversion rate significantly improves, per that DemandScience report. Here are six ways you can harness intent data to generate more leads and convert them. Improve lead scoring Per a report from Foundry, 91% of marketers use intent data to prioritize leads.

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Intent Data Intent Lead Ranking Lead Scoring 82

Zoominfo

MAY 27, 2021

In a nutshell, Intent allows you to better enable your go-to-market teams to connect and engage with key prospects at the very start of their purchasing venture — all while your competition sits on the sidelines. The Intent Data Difference: How it Works. Pretty cool, right? And How Can I Use It?

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Intent Data Intent Zoominfo Top of Funnel 246

Only B2B

OCTOBER 2, 2024

Intent data is gathered from buyer behavior, enabling businesses to anticipate customer needs by analyzing their online actions—such as search patterns, content engagement, and website visits. According to Salesforce, using intent data to guide sales outreach can lead to a 20% increase in closing rates.

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Intent Data Intent Lead Ranking ROI 71

Zoominfo

OCTOBER 28, 2020

Problem #1: Creating a clearer, future-proof signal: There was too much noise in our legacy intent offer. In other words, there was too much data , which led to too many intent signals. These companies deliver over 3 million tailored intent signals per week. Not every company is in your target market.

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Zoominfo Intent Data Buyer Intent Intent 100

Only B2B

MARCH 26, 2025

Buyer intent is the stage where a potential customer shifts from just researching to being ready to make a purchase. Understanding the right type of intent data is important for your marketing and sales success. In this blog, we will explore third-party intent data comprehensively. What is Buyer Intent Data?

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Intent Data Ideal Customer Profiles Intent Lead Ranking 62

6sense

DECEMBER 9, 2021

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Knowing you’re reaching the right buyers at the right time is more crucial than ever. Marketers need to go beyond basic intent, though.

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Zoominfo

FEBRUARY 5, 2024

Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more. Warm up those phone lines by using advanced buyer intent signals to make sure you’re not wasting everyone’s time.

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Sales Management Lead Generation Lead Ranking Sales Qualified Leads 130

Orange Owl Blog

APRIL 5, 2025

AI in B2B GTM strategies also automates repetitive tasks such as prospect research, data enrichment, and intent signal tracking, drastically reducing go-to-market timelines. This enables hyper-targeted campaigns that reach the right buyer personas at the right time. Myth 4: AI makes GTM campaigns robotic.

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Marketing Analytics Tools Marketing AI Ideal Customer Profiles Top of Funnel 52

Heinz Marketing

FEBRUARY 28, 2025

Watch for specific buying intent signals like RFP releases or product comparisons that indicate a company is actively looking for a solution. Align ICP with Buyer Intent Go beyond static firmographicsuse intent data to refine targeting. Track challenges within a prospect’s industry or specific company (e.g.,

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Ideal Customer Profiles Advertising Benchmark Lead Scoring Lead Ranking 63

Zoominfo

JUNE 15, 2021

At ZoomInfo, we’ve put a lot of time and effort into providing top-notch buyer intent data. Our Intent product monitors web traffic to understand which companies are consuming content about specific topics more than usual. We released a new user interface, new delivery mechanisms, and new topics. A volume mindset helps sales.

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Zoominfo Contacts Top of Funnel Intent Signal 130

Zoominfo

JUNE 15, 2021

At ZoomInfo, we’ve put a lot of time and effort into providing top-notch buyer intent data. Our Intent product monitors web traffic to understand which companies are consuming content about specific topics more than usual. More Contacts Based on Intent Signals. A volume mindset helps sales.

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Zoominfo Intent Contacts Top of Funnel 130

MarketJoy

OCTOBER 8, 2024

This article explores how understanding and leveraging buyer intent leads to more effective outbound marketing campaigns and how MarketJoy uses this data to deliver outstanding results! That’s where buyer intent steps in. But how is buyer intent data gathered?

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Buyer Intent Intent Marketing Management Intent Signal 52

Zoominfo

SEPTEMBER 7, 2021

For example, popular buyer intent data (also known as buyer signals) pulls from big data to present upticks in online interest in certain topics from potential prospects. While more focused than big data, buyer intent can also be overwhelming if it’s not narrowed down, Smith says.

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Intent Signal Zoominfo Buyer Intent Gartner 130

Lusha

SEPTEMBER 9, 2024

Introducing Lusha’s Updated Intent Filter: Enhanced Insights for Smarter Prospecting Understanding buyer Intent is essential in today’s competitive landscape. Why We’re Making the Change: Our previous system had Intent data split across different views, which made it harder to navigate and less effective.

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Intent Bombora Peer-to-peer Buyer Intent 52

Martech

DECEMBER 15, 2021

All of these different marketing efforts also generate a wide range of signals from buyers, and the challenge is to measure them accurately and place them within an account-based framework. Buyer intent signals.

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Intent Intent Signal Campaigns Zoominfo 112

Zoominfo

AUGUST 30, 2023

ZoomInfo Intent surfaces accounts that research topics relevant to your business through the online consumption of product reviews, infographics and blogs, product comparisons, message boards, case studies, and general news. ZoomInfo identifies buyers and power users who have moved and can influence future sales.

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Intent Data Intent Intent Signal Lead Ranking 147

Zoominfo

APRIL 9, 2024

Frontline teams can also find accounts and contacts by Buyer Intent signal type, allowing users to identify specific decision-makers at accounts that have demonstrated intent on TrustRadius based on competitor views, profile visits, ad placements, and more.

Zoominfo 130

Zoominfo Intent Data Intent Top of Funnel 130

Zoominfo

DECEMBER 16, 2020

ZoomInfo analyzed data on its platform that measured buyer intent signals for the topics of COVID-19 screening, COVID-19 testing, and COVID-19 reopening strategies. Figure 1 : Interest rose in COVID-19 topics from September through November 2020.

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Zoominfo Intent Signal Business Buyer Intent 162

Zoominfo

JULY 13, 2021

We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. We acquired Everstring , a leader in Data-as-a-Service for the enterprise. We announced the acquisition of Insent last month (now called ZoomInfo Chat ).

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Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 70

Zoominfo

NOVEMBER 24, 2020

Here’s how to apply streaming intent data into your GTM strategy: Identify Potential Buyer Interest: Intent signals (provided in real-time, on time) allow you to identify which companies are researching your solution, as they do it. Intent data, and the way that we collect it, is changing for all parties involved.

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Intent Data Intent Intent Signal Marketing Analytics Tools 130

SalesIntel

OCTOBER 23, 2023

SalesIntel and ZoomInfo are prominent players in intent data solutions, offering unique approaches to harnessing buyer intent. It allows users to find and prioritize best-fit accounts by integrating various signals, including VisitorIntel, News, and Bombora intent, all within the SalesIntel platform.

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Intent Signal Zoominfo Intent Bombora 40

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ?

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Buyer Intent Intent Data Intent Work Management 62

Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference.

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Buying Cycle Intent Buy Intent Signal 115