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A wrong ICP means: Wrong messaging Wrong value proposition Wasted time and resources Lost sales opportunities To get it right, you need to study buyerintentsignals , analyze them, and identify which ones align with your ICP. Lets go step by step on how to use intentsignals to improve sales and marketing.
Turn to buyer-intent data tools, and you will gain that edge—the competitive edge. Buyerintent data provides information about a prospect’s online behavior that signals their intent to purchase. The Advantages of Using BuyerIntent Data Tools Integrating buyerintent data offers several advantages.
Customer Advocacy Alone Isnt Enough In an AI-first world, buyers rely on independent research and algorithmic recommendations far more than personal advocacy. Without leveraging data and intentsignals, the flywheel stalls in its ability to generate sustainable growth. Pilot-test AI models within specific segments or verticals.
After discovery, three key problems needed to be addressed: The problem: Creating a clearer, future-proof signal: There was too much noise in our legacy intent offer. In other words, there was too much data , which led to too many intentsignals. These companies deliver over 3 million tailored intentsignals per week.
However, the emergence of buyerintent (BI) data has introduced a new analytical method that focuses on understanding the intent and behavior of potential customers. CON s : Data complexity : Analyzing and interpreting buyerintent data can be complex, requiring the use of advanced analytics and data processing techniques.
Guided Intent Instead of guessing which Intent topics you should track, our new Guided Intent feature analyzes the closed/won deals in your CRM and recommends topics that actually worked. Guided Intent solves for that.
AI Solution : Tools like 6sense and ZoomInfo automate the discovery of potential leads by analyzing digital behavior, intentsignals, and web activity across various platforms. This allows SDRs to focus on accounts that are actively showing interest in their industry.
Given that nearly 90% of pre-purchase research is done on the internet, this online content consumption is a significant signal for understanding buyerintent. For every action a prospect takes, they create a trail of intent data across the internet. How do you access buyerintent data?
Heres how: Dynamic, Accurate Data : ZoomInfos GTM Data Universe provides a constantly updated, comprehensive view of 100M+ companies , 500M+ contacts , and billions of signals like funding announcements and role changes. Creating High-Quality Pipelines Building a healthy pipeline is the lifeblood of revenue generation.
There are many types of intent data, and an array of providers. Here’s a breakdown of the key types of intent, and an in-depth exploration of what makes ZoomInfo the top-rated buyerintent provider on G2 , the largest peer-review business software platform in the world. How Do I Know Which Intent Data is Trustworthy?
Key Components of an Intent-Based Marketing Strategy 1. Understanding BuyerIntentSignalsBuyerintentsignals help you identify and analyze purchase intent based on data from online activities. 93% of B2B marketers say they need more than two sources for their intent data.
Bombora, a leading provider of intent data defines intent data as: “Data that reveals when buyers are actively searching online for solutions and identifies the specific products and services they are interested in, based on the web content they engage with.”
ZoomInfo Copilot leverages AI to prioritize accounts, surface key engagement signals, and deliver real-time insights on buyerintent, ensuring reps reach out at the right moment. BuyerIntentSignals: Identify high-priority prospects based on real-time data, including website visits and engagement patterns.
Here’s how to apply streaming intent data into your GTM strategy: Identify Potential Buyer Interest: Intentsignals (provided in real-time, on time) allow you to identify which companies are researching your solution, as they do it. In this day and age, you need real-time data, on time.
[In this article we’re going to look at buyerintent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. Enter: intent data. Buyerintent data gives you unparalleled insight into your prospect’s behaviour through the use of intentsignals.
Here’s how to apply streaming intent data into your GTM strategy: Identify Potential Buyer Interest: Intentsignals (provided in real-time, on time) allow you to identify which companies are researching your solution, as they do it. In this day and age, you need real-time data, on time.
This includes buyerintentsignals, engagement history, and firmographic data. In 2025, focus on making data work harder for you by: Developing Granular Insights: Use data platforms to generate in-depth profiles of target accounts. Make every touchpoint relevant, from the first ad to customer onboarding.
Bombora, a leading provider of intent data defines intent data as: “Data that reveals when buyers are actively searching online for solutions and identifies the specific products and services they are interested in, based on the web content they engage with.”
In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyerintent data. What is buyerintent data? When we talk about buyerintent data, we refer to the information gathered about a person’s online behavior.
In fact, 57% of companies say that when a lead comes from intent data, the conversion rate significantly improves, per that DemandScience report. Here are six ways you can harness intent data to generate more leads and convert them. Improve lead scoring Per a report from Foundry, 91% of marketers use intent data to prioritize leads.
While advertisements and cold outreach are common strategies for generating leads, buyerintent data is the future of lead and revenue generation. What is BuyerIntent Data, and Why Should It Be in Your Database? You must choose the appropriate messaging for nurturing based on the lead’s intent. Get Started.
In a nutshell, Intent allows you to better enable your go-to-market teams to connect and engage with key prospects at the very start of their purchasing venture — all while your competition sits on the sidelines. The Intent Data Difference: How it Works. Pretty cool, right? And How Can I Use It?
Intent data is gathered from buyer behavior, enabling businesses to anticipate customer needs by analyzing their online actions—such as search patterns, content engagement, and website visits. According to Salesforce, using intent data to guide sales outreach can lead to a 20% increase in closing rates.
Problem #1: Creating a clearer, future-proof signal: There was too much noise in our legacy intent offer. In other words, there was too much data , which led to too many intentsignals. These companies deliver over 3 million tailored intentsignals per week. Not every company is in your target market.
Buyerintent is the stage where a potential customer shifts from just researching to being ready to make a purchase. Understanding the right type of intent data is important for your marketing and sales success. In this blog, we will explore third-party intent data comprehensively. What is BuyerIntent Data?
Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyerintentsignals to learn about that activity and act on it. Knowing you’re reaching the right buyers at the right time is more crucial than ever. Marketers need to go beyond basic intent, though.
Modern GTM teams build on a foundation of high-quality data, leveraging buyerintent data and other advanced signals to begin their outreach when prospects are ready to learn more. Warm up those phone lines by using advanced buyerintentsignals to make sure you’re not wasting everyone’s time.
At ZoomInfo, we’ve put a lot of time and effort into providing top-notch buyerintent data. Our Intent product monitors web traffic to understand which companies are consuming content about specific topics more than usual. We released a new user interface, new delivery mechanisms, and new topics. A volume mindset helps sales.
At ZoomInfo, we’ve put a lot of time and effort into providing top-notch buyerintent data. Our Intent product monitors web traffic to understand which companies are consuming content about specific topics more than usual. More Contacts Based on IntentSignals. A volume mindset helps sales.
Watch for specific buying intentsignals like RFP releases or product comparisons that indicate a company is actively looking for a solution. Align ICP with BuyerIntent Go beyond static firmographicsuse intent data to refine targeting. Track challenges within a prospect’s industry or specific company (e.g.,
This article explores how understanding and leveraging buyerintent leads to more effective outbound marketing campaigns and how MarketJoy uses this data to deliver outstanding results! That’s where buyerintent steps in. But how is buyerintent data gathered?
For example, popular buyerintent data (also known as buyersignals) pulls from big data to present upticks in online interest in certain topics from potential prospects. While more focused than big data, buyerintent can also be overwhelming if it’s not narrowed down, Smith says.
Introducing Lusha’s Updated Intent Filter: Enhanced Insights for Smarter Prospecting Understanding buyerIntent is essential in today’s competitive landscape. Why We’re Making the Change: Our previous system had Intent data split across different views, which made it harder to navigate and less effective.
All of these different marketing efforts also generate a wide range of signals from buyers, and the challenge is to measure them accurately and place them within an account-based framework. Buyerintentsignals.
ZoomInfo Intent surfaces accounts that research topics relevant to your business through the online consumption of product reviews, infographics and blogs, product comparisons, message boards, case studies, and general news. ZoomInfo identifies buyers and power users who have moved and can influence future sales.
A Gartner study reveals that companies that use this data see a 63% improvement in their conversion rate by aligning their marketing campaigns with the signals captured. What’s the difference between lead scoring and intentsignal analysis? Artificial intelligence plays a key role in analysing intentionsignals.
Frontline teams can also find accounts and contacts by BuyerIntentsignal type, allowing users to identify specific decision-makers at accounts that have demonstrated intent on TrustRadius based on competitor views, profile visits, ad placements, and more.
ZoomInfo analyzed data on its platform that measured buyerintentsignals for the topics of COVID-19 screening, COVID-19 testing, and COVID-19 reopening strategies. Figure 1 : Interest rose in COVID-19 topics from September through November 2020.
We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyerintent, and website activity. We acquired Everstring , a leader in Data-as-a-Service for the enterprise. We announced the acquisition of Insent last month (now called ZoomInfo Chat ).
Here’s how to apply streaming intent data into your GTM strategy: Identify Potential Buyer Interest: Intentsignals (provided in real-time, on time) allow you to identify which companies are researching your solution, as they do it. Intent data, and the way that we collect it, is changing for all parties involved.
SalesIntel and ZoomInfo are prominent players in intent data solutions, offering unique approaches to harnessing buyerintent. It allows users to find and prioritize best-fit accounts by integrating various signals, including VisitorIntel, News, and Bombora intent, all within the SalesIntel platform.
[In this article we’re going to look at buyerintent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ?
“Buyerintentsignals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference.
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