Remove Buyer Intent Remove Lead Generation Remove Storytelling
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Top 13 B2B Content Marketing Trends To Watch In 2024

SalesIntel

This chart shows the observations from Semrush’s survey on content quality improvements: Here’s how AI-assisted content contributes to your content marketing strategy: Content Creation: AI tools can generate content by analyzing data and patterns and automatically creating articles, blog posts, or social media updates.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Best served up as useful, educational, and in storytelling form as possible, not salesy. Watch Webinar. Key Takeaways.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Best served up as useful, educational, and in storytelling form as possible, not salesy. Watch Webinar. Key Takeaways.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Best served up as useful, educational, and in storytelling form as possible, not salesy. Watch Webinar. Key Takeaways.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Best served up as useful, educational, and in storytelling form as possible, not salesy. Watch Webinar. Key Takeaways.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Best served up as useful, educational, and in storytelling form as possible, not salesy. Watch Webinar. Key Takeaways.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Best served up as useful, educational, and in storytelling form as possible, not salesy. Watch Webinar. Key Takeaways.