KoMarketing Associates

JANUARY 23, 2018

This echoes similar research from Forrester, too – they found that only 31 percent of marketers use journey maps in their work. What needs to be done – and what so few content marketers are doing – is to “map” your content to the buyer’s journey. It’s their job – literally.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

ANNUITAS

DECEMBER 23, 2014

In their 2014 B2B Content Preferences Study , DemandGen Report findings show that 68 percent of B2B buyers advise B2B content marketers to “curb the sales messaging” and 64 percent advise “Focus less on product specifications and more on value.” This requires an understanding of the buyer, their buying path and content consumption patterns.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Forrester Content Marketing 100

Forrester B2B

FEBRUARY 12, 2022

To drive effective and cost-efficient buyer engagement through demand marketing, marketers must build programs with clear goals tied to business objectives and a long-term campaign theme linked to buyer needs. Demand program owners need a repeatable approach to program creation.

Planning 90

Planning Demand Forrester Buyer Need 90

Mereo

AUGUST 8, 2024

In a marketplace where no one wants to be sold to, content must serve buyers’ needs in the vein of help and servitude rather than pushing and selling. Even more importantly, content must serve buyers at the right time in their journey. Yet 78% of buyers complained that salespeople fail to share relevant client examples.

Cross-Selling 41

Cross-Selling B2B Marketing Management Case Studies 41

Marketing Interactions

JULY 22, 2024

The problem is that many personas are built on mediocre templates, maybe using some data, but without buyer/customer insights. This may be why a Forrester study, Customer-Centered Messaging Motivates Buyers to Act , found only about 1 in 4 marketers speaks the language of their audiences and decision-makers.

Marketing AI 62

Marketing AI Peer-to-peer B2B Marketing Buyer Personas 62

Martech

MARCH 16, 2022

. “Translating click-based engagement into buyer-led enablement across interactions requires conversation design that senses and responds to spoken and unspoken buyer needs across complex and connected buying journeys. Get the daily newsletter digital marketers rely on.

Forrester 106

Forrester B2B Sales Vendors Newsletter 106

Customer Experience Matrix

DECEMBER 27, 2010

Recognizing that buyers will use the chart to select products no matter what I tell them, I settled on dimensions that are directly related to the purchase process: - product fit , which assesses how well a product matches buyer needs. This is a combination of features, usability, technology, and price.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Lead Scoring Vendors 120

PathFactory

SEPTEMBER 12, 2018

You and your buyers have probably had this experience, too. According to recent Forrester Research, 73% of millennials in the workforce are already involved in purchasing decisions for their firms and that millennials will comprise 44% of the total US workforce by 2025¹. Some were even born into it. Resonate emotionally.

Forrester 40

Forrester Lead Ranking Top of Funnel SQO 40

Lead Forensics

DECEMBER 6, 2024

So, how do you build trust with B2B buyers? Edelmans decades of research point to five key pillars that define trustworthiness in the eyes of decision-makers: Ability: Buyers need to feel confident that your organization has the expertise and proven track record to deliver results. Integrity: Honesty and transparency matter.

Top of Funnel 52

Top of Funnel Demand B2B Thought Leadership Thought Leadership 52

B2B Manufacturing Marketing Insights

APRIL 1, 2025

It involves offering unique insights, perspectives and forward-thinking ideas that address broader industry challenges (the hardest thing to do in marketing, by the way, according to Forrester ). Instead of focusing on product promotion, thought leaders analyze trends, offer predictions, and propose innovative solutions.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Work Management Content Marketing 52

The ROI Guy

OCTOBER 26, 2018

I had the pleasure to present at a VIP Breakfast yesterday within the Forrester B2B Marketing and Sales event, on-stage with Mary Shea, Principal Analyst for Forrester, This included announcing live our merger with Mediafly, a leading sales enablement company. Clearly, expectations are being missed.

Forrester 69

Forrester Marketing Management B2B Sales FAQ 69

Sword and the Script | B2B

MAY 17, 2022

“Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester. Forrester conducted a “buyer’s survey” in the years 2017, 2019 and 2021. Moreover, buyers value both types of engagement.

Sales Cycle 72

Sales Cycle B2B Sales Studies Marketing Management 72

Content Standard

NOVEMBER 16, 2023

As business buyers have become more self-reliant, their needs and expectations have evolved and, sadly, we’re not doing enough to keep up. According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. The result is generic, uninspiring marketing that fails to resonate with buyers.

Buyer Personas 115

Buyer Personas Marketing & Strategy B2B Emarketing 115

ClickZ

AUGUST 27, 2020

According to Forrester Research , marketers are increasingly turning to intelligent chat to support their sales efforts and respond to questions during such an unpredictable era. COVID-19 loan programs are also responsible for an increase in lending activity, and lenders are being inundated with buyer requests as a result.

Marketing AI 111

Marketing AI Work Management Resource Management Marketing Management 111

Marketing Insider Group

JUNE 7, 2012

To respond to this, leading marketers are seeking to deliver information to buyers earlier in the buying process, with more un-gated, social, informal and educational information that is not about their products and services but that meets buyers needs in this fragmented, multi-format, always-on world.

Inbound Marketing 100

Inbound Marketing Cost Paid Search Agency Lead Ranking 100

Cintell

MARCH 10, 2016

Using Personas increases email open rate 2-5 times (Forrester). Lack of foundational research into targeting the right audience and understanding buyer needs and behavior causes a huge waste of resources.” Persona based content increased customer engagement almost six-fold when targeting cold leads (10% versus 58%). DemandGen).

Lead Ranking 100

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 100

Lead Forensics

SEPTEMBER 2, 2024

The goal is to make it easy for visitors to find what they need, whether that’s information about your services, case studies, or ways to get in touch. Forrester reports that a well-designed B2B website can increase conversion rates by up to 200%. Investing in a professional website can also have a direct impact on lead generation.

Paid Content 52

Paid Content Marketing Websites B2B Lead Ranking 52

Crimson Marketing

MARCH 16, 2015

Online shopping, predicted by Forrester to exceed $370 billion by 2017, will still account for just 10% of all USA retail sales. Make available on your website, through in-store kiosks and via store associates all the information a buyer needs to know where their item is in stock locally.

Advertising Channels 100

Advertising Channels Lead Ranking Mobile Marketing Forrester 100

Kapost

APRIL 5, 2017

Organizations that use a mapping program to manage buyer and customer journeys average a 79% increase in cross-sell and upsell revenue, marketing research from the Aberdeen Group reveals. In the new B2B marketing landscape, buyers are in control of their journeys. The Plain Ol’ Chart.

Top of Funnel 81

Top of Funnel Buyer's Journey Digital Marketing Funnels Buyer Personas 81

Televerde

DECEMBER 27, 2017

Having the right technology, and knowing how to use it, is the essential first step in getting the kind of results attributed to modern marketers in a Forrester survey of marketing decision makers which shows, among other things, that 94% of modern markers attain significant market share, with 49% holding the market-leading position. [1].

Planning 58

Planning Top of Funnel Buying Cycle Buyer's Journey 58

Learn from the Pros

JANUARY 16, 2025

Repetitive conversations and clunky handoffs frustrate buyers. According to Forrester Research , 71% of B2B buyers say their experience with supplier reps is frustrating. Understanding the content your buyers need at each journey stage is crucial. Theyre all working toward the same goal but arent working together.

Top of Funnel 52

Top of Funnel Lead Ranking Trends B2B Marketing 52

Ambal's Amusings

AUGUST 27, 2010

"Effective content for either technical or business buyers needs to address issues that keep them awake at night" Tom Pick's Bio. In short, effective content for either technical or business buyers needs to address issues that keep them awake at night, in the language they use. Blog Webbiquity Twitter TomPick.

Work Management 100

Work Management Marketing Management B2B Business 100

Madison Logic

MARCH 13, 2024

According to Forrester research, millennial buyers aged 25-44 are increasingly shifting into purchase decision-making roles and are expected to make up three-fourths of business buying teams in 2024. As a result of this shift, marketers and sellers can no longer rely on what has always worked to reach them.

Purchase 52

Purchase Account Based Marketing ABM Multi-Channel 52

Outreach

JUNE 22, 2021

Or they might bring up our position on the Forrester Wave report. A large partner ecosystem means our products integrate with all of the other resources buyers need. The rep can scan the battlecard and pick the best response. Or they could ignore it entirely. Our battlecards aren’t prescriptive. You get the idea.

Work Management 89

Work Management Marketing Management Outreach Sales Cycle 89

Sales Engine

AUGUST 23, 2016

In fact, Forrester says that as much as 90 percent of the buying process is complete before the prospect engages with a vendor. But the reality of the situation was that the buyer needed us much more than we needed them—and that was the real reason that we were successful at generating new appointments.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Sales Engine

OCTOBER 8, 2015

In fact, Forrester says that as much as 90 percent of the buying process is complete before the prospect engages with a vendor. But the reality of the situation was that the buyer needed us much more than we needed them—and that was the real reason that we were successful at generating new appointments.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Ambal's Amusings

MAY 27, 2010

When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process. An additional consideration is the different needs among members of the buying committee—influencers. Forrester Blog for Interactive Marketing Professionals.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

The ROI Guy

MARCH 7, 2013

T his week, leading sales enablement professionals met to share issues, best practices and success stories at the Forrester Sales Enablement Forum. Today’s more resource constrained, risk averse and frugal buyer needs significant convincing as to “Why Change?”, “Why Now?” and “Why You?”

Forrester 40

Forrester Lead Ranking Lead Scoring Consulting 40

Madison Logic

JUNE 12, 2024

We’ve entered what Forrester calls the buying groups era. Gone are the days when your account-based campaigns just needed to reach a single decision-maker to make an impact and close the deal. Embracing strategies that engage the buying committee is necessary to stand out.

Buy 52

Buy Top of Funnel Marketing Budget Forrester 52

Only B2B

FEBRUARY 1, 2024

Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Hyper personalization: Using intent data, B2B companies can personalize content and messaging to specific buyer needs, leading to a 5x increase in engagement- according to Forrester.

Intent Data 71

Intent Data Intent Marketing & Strategy Marketing Strategy 71

Madison Logic

JANUARY 5, 2023

Marketers need to be more resourceful and purposeful with their marketing budgets by focusing on strategies that bring them more ROI and customer revenue. . When B2B marketers meet customers where they are in the buyer’s journey with a relevant and personalized experience, they’ll see better ROI and higher engagement.

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

6sense

JANUARY 31, 2022

And many historical buying committee models have focused on individual roles, needs, preferences — mostly from a business and function context. . New research from TrustRadius, Gartner, Forrester, and others adds a new, critical layer of understanding to the buying committee mix: generational differences. .

CMO 62

CMO Peer-to-peer Buy Gartner 62

Outreach

FEBRUARY 23, 2021

As the world settles into the new normal, Forrester Research predicts that 80 percent of B2B sales will happen remotely, while 53 percent of B2B workers hope to continue to work from home. The right technology enables you to gain insights that matter, and tailor communications to specific B2B buyers’ needs and desires.

Conversion 59

Conversion Curation Forrester B2B Sales 59

Heinz Marketing

MAY 16, 2022

Today, featuring the founder and CEO of Demand Revenue, former SiriusDecisions and Forrester Analyst, Alan Gonsenhauser. Obviously, if you have been following SiriusDecisions or Forrester for a long time you’ve probably seen Alan’s name in research or content. Alan, thanks for joining us. Nice to do one of these with you.

Top of Funnel 97

Top of Funnel Lead Ranking Lead Scoring CMO 97

Only B2B

FEBRUARY 6, 2024

Now, let’s delve in the benefits: Benefits of Leveraging B2B Intent Data for Lead Generation : Here are the benefits: Laser-Targeted Audience: Forrester predicts that by 2025, 60% of B2B marketers will be using intent data to identify and target high-value prospects.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Televerde

AUGUST 30, 2021

Companies can use strategies like ABM to proactively reach out to high-potential buyers or utilize lead magnets to offer valuable content in exchange for contact information. According to Forrester, sellers who shape a buyer’s vision of their potential solution win 75% of subsequent purchases made.

B2B 86

B2B B2B Sales Training B2B Marketing 86

Seismic

MAY 24, 2019

The goal is to move buyers from one step to the next with content and there might be material already created by others such as third party thought leaders, analysts, or partners that provide the information buyers need. Seismic was recently named a leader in Sales Enablement Automation Platforms by Forrester Research.

Work Management 90

Work Management Marketing Management Tips Content 90