Overcoming The Content Personalization Challenge With Buyer Persona Research
Tony Zambito
APRIL 17, 2016
It is clear that one of the top challenges facing marketing, especially B2B marketing, is the ability to connect with potential buyers on a personal level. Interestingly enough, as well, is after a few years of CMO tenure trending upwards, the average tenure is trending downward. Buyer Persona Research.
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