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Although most companies have now adopted some version of a datahygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is datahygiene and why is it important?
Although most companies have now adopted some version of a datahygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? None of it would be possible without data. Click to tweet.
Today, we explain the importance of a data-driven branding strategy and why contact datahygiene is the key to branding success. What is a data-driven branding strategy? Thus, creating buyerpersonas. If you’re working with accurate data, pinpointing lead source is relatively simple.
But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a datahygiene strategy, dirty data is still very much alive and well. Datahygiene is the continuous practice of eliminating dirty data to maintain a clean database.
Businesses depend on data to fuel business growth. However, if that data isn’t clean, your marketing and sales efforts take a hit. 30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo. What Is Poor Data Quality? Buyerpersonas don’t hold up.
So, what does list churn have to do with B2B marketing data? Think about it: if your department doesn’t prioritize datahygiene, it’s likely that list churn is wreaking havoc on your email campaigns. Unfortunately, if your database contains inaccuracies you might be basing your buyerpersonas on completely false information.
Unfortunately, even if you invest in high quality data—it decays rapidly as people change jobs, companies go out of business, and mergers occur. . In an environment where data is currency, quality is key. But it’s become increasingly difficult to stay on top of datahygiene. The Impact of Bad Data on Sales.
Create buyerpersonas. Think about it— if you don’t understand your best buyers, how can you accurately qualify them, nurture them, or route them to sales at precisely the right moment? For this reason, buyerpersonas are essential to your lead management strategy. But if you’re not, here’s a quick rundown.
Today, we’re taking a deep dive into the B2B data landscape to help you understand the changes happening in data and the ways in which you can better connect with the humans behind the numbers. The difference between data and intelligence. In sales and marketing, the way we refer to data changes regularly.
In modern business, data is a hot commodity. Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, datahygiene , and so on. Data is a critical component of business success—no matter the industry, the size of the business, or how the business operates.
We use this monthly post to highlight the great work the ZoomInfo team has contributed to outside publications. The February edition features content about recruiting nightmares, inadequate buyerpersonas, key considerations for technology buying, and so much more. 5 Reasons Your BuyerPersonas Aren’t Good Enough.
Research is essential in this stage — you want to know who’s fit to be a buyer, and you want to tell them exactly what they want to hear. Use your defined buyerpersonas and ideal customer profiles (ICPs). Practice datahygiene in all data systems. So let’s begin our list of tips!: Engagement.
Here on the ZoomInfo blog, we regularly cover topics related to business data and business data management. In fact, there are very few aspects of business data we have yet to cover. But, today we’re venturing into uncharted territory to discuss a recent—and necessary—trend in business data.
Above all else, this branding mistake is the result of poor datahygiene. Without access to clean and accurate customer data, you’ll lack the insights you need to develop a comprehensive understanding of your target audience. From there, you can create buyerpersonas that fully represent your ideal buyers.
As SiriusDecisions put it, “Organizations must shift their focus from one-time data cleansing to ongoing data maintenance to turn the tide.”. Thankfully, recent technological advancements have made it easier than ever to prioritize ongoing datahygiene and automate this process. These are your buyerpersonas.
Learn more about B2B branding in the following blog posts: Contact DataHygiene and the Future of Branding. Work with other members of your company to compile the necessary data to construct buyerpersonas— or semi-fictional profiles made up of real characteristics and traits used to represent different segments of your customer base.
DataHygiene and The Future of Recruiting. Think about it: The competitive nature of recruiting means the company that reaches a candidate first is most likely to secure an interview with him or her—and, you can’t do that without the right data. 4 Ways Your BuyerPersonas Can Improve Your Keyword Strategy.
Make Every Seller Your Best Seller with ZoomInfo Copilot Request a Demo Sales Acceleration vs. Traditional Sales Prospecting In contrast to traditional cold calling and sales prospecting , the contemporary sales acceleration approach uses real-time data and dynamic, integrated tools. Sell Smarter. Win Faster.
Create buyerpersonas. Think about it— if you don’t understand your best buyers, how can you accurately qualify them, nurture them, or route them to sales at precisely the right moment? For this reason, buyerpersonas are essential to your lead management strategy. But if you’re not, here’s a quick rundown.
Just as you need to understand your product and the role it plays in the market, you also need to understand your buyers and the factors that drive them to make purchases. We often discuss the value of tools like buyerpersonas and ideal customer profiles as vehicles through which sales professionals can better understand their buyers.
Progressive persona profiling. Here at ZoomInfo we talk a lot about buyerpersonas —what they are, why you need them, and how to create them. But, what we have failed to acknowledge is that, although useful, the standard buyerpersona is static—unlike real human beings.
Buyerpersonas don’t hold up The key to generating product interest and brand awareness is sending relevant messages to the right audience at the right time. Your buyerpersonas play a significant role in directing appropriate content to the right buyers.
While ZoomInfo tops out at max 70% data accuracy, DealSignal offers fresher, more accurate, dynamic data at a market-leading 97% + thanks to our dynamic, multi-step verification process that uses AI and machine learning algorithms, robots, and human researchers to reverify your data just before it’s delivered to you.
Fortune 1000 enterprises lose more money in operational inefficiency due to data quality issues than they spend on data warehouse and customer relationship management (CRM) initiatives ( source ). Bad data in customer communications can negatively impact total revenue by as much as 25% ( source ).
Research is essential in this stage — you want to know who’s fit to be a buyer, and you want to tell them exactly what they want to hear. Use your defined buyerpersonas and ideal customer profiles (ICPs). Practice datahygiene in all data systems. So let’s begin our list of tips!:
This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.
Just as you need to understand your product and the role it plays in the market, you also need to understand your buyers and the factors that drive them to make purchases. We often discuss the value of tools like buyerpersonas and ideal customer profiles as vehicles through which sales professionals can better understand their buyers.
Dig Deep with B2B BuyerPersonas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. Smarketer, ZoomInfo: In light of the ongoing upheaval in b-to-b sales, what are your biggest challenges for the remainder of the year?
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