Zoominfo

AUGUST 13, 2018

We talk about buyer personas a lot on the ZoomInfo blog— for good reason! Marketers use buyer personas to inform every piece of their marketing strategy and ultimately generate more revenue for their respective companies. 56% of companies have created higher quality leads using buyer personas.

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Buyer Personas Ideal Customer Profiles Profiling Zoominfo 165

markempa

MARCH 26, 2019

Do routinely look for ways to drive innovation with your demand generation approach? That’s why I interviewed Jeanne Hopkins ( @jeannehopkins ), CMO at Lola.com on how marketers can bring more innovation to demand generation. My undergraduate degree is in Accounting. Or do you feel behind the curve?

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Demand Generation Agencies Demand Generation Demand Generation 242

B2B Digital Marketer

JULY 18, 2024

This episode provides valuable insights for B2B marketers looking to enhance their demand generation tactics and drive growth in a competitive market. In this episode, you’ll learn: Generating Demand: The importance of generating demand and supplying sales teams with high-quality leads, especially in the early stages of growth.

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Demand Generation Agencies Demand Generation Demand Tactics 52

markempa

JANUARY 23, 2018

Bad buyer personas. Think about it, your buyer personas are the building blocks of your marketing campaigns. That’s why I’m sharing five easy ways to improve your buyer personas. What is a buyer persona? Whereas smaller companies often have fewer, less targeted buyer personas.

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Buyer Personas Marketing Automation Services Enterprise Management Work Management 325

ANNUITAS

DECEMBER 3, 2013

What most organizations fail to do is document the buyers approach to the purchase (this is more than just interest, consensus, evaluation, decision). Blog B2B Marketing Buyer intersection points Buyer persona Content Marketing Institute Demand Generation Strategy DemandGen report'

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Zoominfo

OCTOBER 5, 2021

What’s the difference between demand generation and lead generation? Definition: Demand Generation vs. Lead Generation The difference between demand generation and lead generation is simple. Lead Generation The difference between demand generation and lead generation is simple.

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Demand Generation Agencies Demand Generation Lead Generation Demand 130

Inbox Insight

FEBRUARY 18, 2025

But by rethinking your demand generation strategy, you can help prospects move more naturally toward purchase decisions while building stronger relationships along the way. The most effective case studies speak directly to different buyer personas, addressing their unique concerns and situations.

Sales Cycle 52

Sales Cycle Demand Generation Agencies Demand Generation Lead Ranking 52

Heinz Marketing

MARCH 7, 2025

By Carly Bauer , Marketing Consultant at Heinz Marketing A well-structured demand generation strategy is the backbone of consistent pipeline growth. If companies dont focus on building and optimizing their demand generation programs, they risk slow-moving, inefficient, and unreliable sales cycles.

Lead Ranking 96

Lead Ranking Advertising Benchmark Marketing Attribution Ideal Customer Profiles 96

New North

AUGUST 7, 2024

This is where an effective B2B demand generation strategy comes into the picture. A solid B2B demand generation strategy isn’t just for the big players with deep pockets. In this post, we’ll cover battle-tested insights on crafting a strong B2B demand generation strategy. Ready to learn how?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Ideal Customer Profiles 52

Lead Forensics

AUGUST 6, 2024

Therefore if your sales funnel is underperforming, it might be time to consider demand generation as a solution. This comprehensive guide will delve into why your sales funnel might be leaking leads and how effective demand generation strategies can plug these leaks, ensuring a steady flow of high-quality prospects.

Demand Generation Agencies 52

Demand Generation Agencies Top of Funnel Demand Generation Lead Ranking 52

Single Grain

JULY 8, 2021

That is why companies should focus on their demand generation process first. In this article, we'll explore how to use demand generation to deliver high-quality, self-filtering leads that convert into loyal clients. What Is a Demand Generation Strategy? Generate More Leads. Increase Brand Awareness.

High Quality Lead 145

High Quality Lead Demand Generation Agencies Demand Generation Sales Qualified Leads 145

markempa

APRIL 16, 2019

But, in reality, any marketing process can be optimized from demand generation, account-based marketing and, lead generation. I’ll review the basics of reviewing your demand generation funnel. A buyer persona(s) targeted – Which ponds are you fishing in, and whom are you trying to catch?

Sales Management 292

Sales Management Sales Qualified Leads Lead Generation Marketing Qualified Leads 292

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. Yet, understanding the difference between demand gen and lead gen is crucial to the success of your marketing efforts.

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Demand Generation Demand Generation Agencies Lead Generation Demand 105

ClickDimensions

SEPTEMBER 11, 2023

Launching a demand generation campaign that captures attention and drives conversions requires a strategic combination of captivating content creation and well-planned communication strategies. Follow these steps to craft an impactful campaign that resonates with your target audience and generates demand for your offerings.

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Demand Generation Agencies Demand Generation Demand Generation 131

Televerde

AUGUST 8, 2024

Develop Buyer Personas Create detailed buyer personas to help you understand the different segments of your customer base. Each persona represents a group of customers with similar characteristics, behaviors, and goals. Contact us to learn how we can help you grow.

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Buyer Personas Touchpoints Demand Generation Agencies Customer Satisfaction 105

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

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Demand Generation Agencies Demand Generation Social Media Demand 130

KoMarketing Associates

AUGUST 6, 2019

The most significant challenge B2B marketers face is in effectively communicating with target audiences and prospective buyers. While we all have goals and objectives for lead generation, brand development, and customer experience as examples, the overarching challenge is making the right decisions to achieve them.

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Buyer Personas Paid Content Online Marketing B2B Marketing 123

Only B2B

AUGUST 25, 2020

It’s efficacy as a marketing strategy has observed it gain traction among businesses in recent times, and managed Demand generation companies very efficiently. Today, in this post we will share how ABM proves an important concept for demand generation funnel. But first, let’s understand the concept of demand generation.

Account Based Marketing 133

Account Based Marketing Demand Generation Agencies Demand Generation Marketing AI 133

SmartBug Media

DECEMBER 28, 2022

On a recent episode of the SmartBug® on Tap podcast, we dove into buyer personas—but not in the traditional sense. We’re talking about who your buyer personas are outside of their nine-to-five day job. How can we as marketers appeal to the entire persona? How can we as marketers appeal to the entire persona?

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Buyer Personas Demand Generation Agencies Thought Leadership Demand Generation 98

Marketing Insider Group

JULY 20, 2015

We had an excellent conversation about the need for buyer personas, and the role they play as a foundational component of a B2B marketing strategy. Shannon’s firm helps companies ranging from emerging startups to Fortune 1000 enterprises facing various marketing challenges in demand generation, content, messaging, strategy and more.

Buyer Personas 100

Buyer Personas Demand Generation Marketing & Strategy Startups 100

New North

JULY 29, 2024

But what if there was a way to not just fill your funnel, but to create demand and a steady stream of eager, qualified prospects? Enter B2B demand generation — your key to more sustainable growth. B2B demand generation is more than just a buzzword. That’s where B2B demand generation can help.

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Demand Generation Agencies Demand Generation Ideal Customer Profiles Demand 52

Inbox Insight

APRIL 14, 2023

Account selection is the most critical step in Account-Based Marketing (ABM) – yet 39% of B2B marketers say determining which accounts to target is one of their biggest ABM challenges. Building an effective Target Account List (TAL) sets the solid foundations required for a successful Account-Based Marketing process.

Demand Generation 98

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 98

ANNUITAS

MAY 21, 2015

A recent article on MediaPost raised the question “Are Buyer Personas a Waste of Time?” Based on this and the belief from 48Bricks that you simply cannot understand your customers, the assertion is that putting effort into the development of Buyer Personas is a waste of time. But don’t go crazy.

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Buyer Personas Buyer's Journey Demand Generation Demand 100

Zoominfo

OCTOBER 5, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic.

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Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

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Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Marketing Insider Group

SEPTEMBER 22, 2020

Here are 5 of our best tips for creating lead-generating marketing campaigns: 1. Create Buyer Personas. To do this, it’s helpful to create buyer personas. A buyer persona is a semi-fictional representation of your ideal buyer based on data, interviews, and some educated guesses. Sale discounts.

Lead Generation 354

Lead Generation Campaigns Generation Planning 354

Only B2B

NOVEMBER 28, 2019

Creating a successful demand generation plan is not easy. The top B2B marketing players are cutting down the complexities of demand generation strategies that cover different marketing targets, channels, and lead sources. When you avoid these common problems you can run a fool-proof demand generation campaign.

Top of Funnel 119

Top of Funnel Demand Generation Demand Planning 119

Only B2B

AUGUST 21, 2024

This phrase comes to mind when choosing between Account-Based Marketing (ABM) and Lead Generation. After all, focusing on either generating leads broadly or targeting high-value accounts sounds like a solid plan, right? And every interaction should align with the business goals of the targeted account.

Account Based Marketing 71

Account Based Marketing Ideal Customer Profiles Lead Ranking Lead Scoring 71

Hinge Marketing

MARCH 21, 2019

I would recommend demand generation programs and activities. B2B Demand Generation Versus Lead Generation. I am not talking about lead generation—although that effort is very important as well. Demand generation is a longer commitment and focuses on creating a want or need for your services.

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Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 128

Marketing Insider Group

JULY 24, 2015

Recently, Cintell was a proud sponsor of a Marketo webinar with Ardath Albee on the topic of content marketing and buyer personas. What’s more, 75% of buyers believe vendors give them too much material to sort through, 62% of which is considered useless (Forrester). So what goes into a content-ready buyer persona?

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ANNUITAS

OCTOBER 8, 2015

This is the second year that ANNUITAS has conducted its Enterprise B2B Demand Generation Survey with the goal of gaining better insights into the approach that enterprise organizations take to demand generation. Look to educate and not just qualify: Demand generation is about more than just qualifying leads.

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Demand Generation Agencies Demand Generation Demand Generation 100

Rev

APRIL 2, 2019

In theory, scaling a B2B business just requires boosting demand. In actuality, however, demand generation is becoming an increasingly difficult challenge for B2B marketers to meet. How do you generate high quality leads, consistently? Obsolete: Why Inbound & Outbound Demand Generation Isn’t Working.

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Demand Generation Ideal Customer Profiles Marketing AI Demand 111

ANNUITAS

DECEMBER 20, 2018

Adobe announced that consumer demand for personalized content reached an all-time high in 2018, a theme that underscored some of the most prominent trends of the year. And as the quest to improve the customer experience has made buyer data more precious than ever, marketers have had to tighten their approach to collecting it thanks to GDPR.

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Demand Generation Account Based Marketing Demand Marketing AI 140

Inbox Insight

NOVEMBER 3, 2023

Demand generation marketing is a crucial aspect of any successful marketing strategy. A well-executed demand generation campaign can bridge the gap between sales and revenue, reducing the sales cycle and guiding buyers through their customer journey. Ready to attract and engage your in-market B2B buyers?

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Demand Generation Agencies Demand Generation Demand Top of Funnel 105

Marketing Insider Group

AUGUST 25, 2020

Use Account-Based Marketing to Target High-Value Customers. For high-end B2B sales, this ability – called account-based marketing – can be a veritable gold mine. Use Buyer Personas to Drive Strategy. One of the best ways to do that is with buyer personas. Image courtesy of Moz.com.

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Automation Sales Qualified Leads Lead Ranking Lead Scoring 341

SmartBug Media

JUNE 16, 2020

“How do you understand the difference between lead generation vs demand generation?”. I posed this question to four different friends who work in various spheres of marketing, and here are the responses I got: “Demand generation is part of lead generation.”. Lead generation is part of demand generation.”.

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Demand Generation Agencies Demand Generation Lead Generation Paid Content 104

Marketing Insider Group

JULY 21, 2015

So… what should you include in a buyer persona? Check out the new infographic inspired by our eBook, The Intelligent Guide to Buyer Personas. The post What To Include In A Buyer Persona [INFOGRAPHIC] appeared first on B2B Marketing Insider. I can’t recommend them highly enough!

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Buyer Personas B2B Marketing B2B Demand Generation 100