B2B Marketing Plan; A Compelling Case for B2B Content Marketing
Inbox Insight
JANUARY 22, 2019
For example: • Number of Marketing Qualified Leads (MQL) generated • Cost per acquisition (CPA) • Customer Lifetime Value (CLV) • Recency, Frequency and Monetary Value (RFM) As the focal point for a large part of marketing’s efforts, the website can provide some relatively top-level stats.
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