Only B2B

DECEMBER 4, 2024

Intent-based marketing is a strategy that uses customer signals to identify and target prospects who show intent to purchase or engage with a product or service. This helps marketers understand where a prospect is in their buyer journey. Key Components of an Intent-Based Marketing Strategy 1.

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Top of Funnel Intent Account Based Marketing Intent Signal 71

Martech

JULY 25, 2024

In B2B demand generation , buyer groups have become more important than individual buyers. Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection. This approach assumed that targeting a CEO, CFO or CMO would likely result in a sale.

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Demand Account Based Marketing Ideal Customer Profiles B2B 128

Martech

MARCH 6, 2025

Start by gathering every data point prospects and customers create during their interactions with marketing, sales, customer success and operations: campaigns, channels, tactics, content engagement, messaging performance, processes, budgets, market data and buyer journey touchpoints. Begin with the end in mind: revenue.

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Marketing Analytics Tools Top of Funnel Account Based Marketing Multi-Channel 106

Only B2B

JULY 10, 2024

50% of leaders say that intent data helps and sales and marketing alignment. According to 56% of B2B reports, data quality is the biggest challenge when using intent signals. Despite the abundance of data points across the buyer journey, the challenge lies not in quantity but in quality.

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Intent Data Statistics Intent Top of Funnel 71

KoMarketing Associates

SEPTEMBER 23, 2020

Thanks to AI, machine learning, and sophisticated software platforms, personalization now extends all the way to the level of the buyer’s journey. Depending on different data inputs and intent signals, marketing automation systems can achieve that long-sought ideal: the right message to the right person at the right time.

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Marketing Automation Services Marketing AI Marketing Automation Marketing Budget 296

Smashmouth Marketing

DECEMBER 17, 2021

Hear how you can use intent data to reach higher-quality leads earlier in the buyer journey. Highlights From This Episode: What is intent data. Examples of intent signals. Tracking and collecting intent data. How to use intent data in lead generation campaigns.

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Intent Data Lead Ranking Lead Scoring Intent 185

Content4Demand

OCTOBER 6, 2021

Creating Value-Based Buyer Journeys. Randy is immersed in the world of buyer journeys and believes that the pandemic has simply accelerated trends that were already under way to transform the roles marketing teams play in engaging B2B buyers. Where are they located in their buyers’ journey?

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Buyer's Journey Intent Data Intent Lead Ranking 81

Only B2B

JULY 10, 2024

50% of leaders say that intent data helps and sales and marketing alignment. According to 56% of B2B reports, data quality is the biggest challenge when using intent signals. Despite the abundance of data points across the buyer journey, the challenge lies not in quantity but in quality.

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Statistics Top of Funnel Intent Data Intent Signal 71

Zoominfo

JULY 13, 2021

Chorus captures and analyzes phone calls, video meetings, and emails to unearth insights that enable revenue teams to deliver tailored coaching, replicate winning behaviors, and target with greater precision throughout the buyer journey. Conversation Insights in the Engagement Layer. ZoomInfo Engage & ZoomInfo Chat.

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Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 70

Aberdeen

DECEMBER 20, 2018

The accuracy of buyer intent data depends upon an accurate interpretation of an intent signal. Intent signals are given off by a prospective buyer’s behavior during their web-based research. The anatomy of these signals, however, is often vaguely interpreted and unreliable. Signal Keywords.

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Intent Signal Buyer Intent Intent Intent Data 49

Brightedge

OCTOBER 9, 2020

Discover the content your prospects are looking at on your site and create more of it for every step in their buyer's journey to help them move along. Leveraging BrightEdge’s Visual Parser, the Intent Signal dashboard template will automatically do this analysis and categorization for you.

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Buyer's Journey SERP Lead Ranking Lead Scoring 85

PathFactory

JULY 18, 2022

Now, in 2022, B2B sellers and marketers have endless data at their fingertips which can help them understand things like how interested prospects are in a product or how far along they are in their buyer journey. All of this data comes together to help sellers and marketers pick up on intent signals faster.

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Intent Signal Intent B2B Buyer's Journey 52

Heinz Marketing

FEBRUARY 28, 2025

Watch for specific buying intent signals like RFP releases or product comparisons that indicate a company is actively looking for a solution. Integrate Marketing and Sales Data Disconnected systems make it difficult to track ICP fit across the buyer journey. a high turnover rate in key decision-making roles).

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Ideal Customer Profiles Advertising Benchmark Lead Ranking Lead Scoring 60

Only B2B

MARCH 26, 2025

Are you getting intent signals from people who fit your Ideal Customer Profile (ICP)? Using Third-Party Intent Data at Only B2B Lets say you’re a B2B cybersecurity SaaS company targeting CISOs at mid-sized US tech firms. Activate Your Data Strategy with Only B2B We dont just give you raw intent datawe deliver precision.

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Intent Data Ideal Customer Profiles Intent Lead Ranking 62

Learn from the Pros

JANUARY 16, 2025

Image Source So, how do you guide and support buyers you’ve never met who haven’t reached out yet and are navigating their journey? Stop thinking about funnels and start thinking about buyer journeys. We are also testing ways to identify more intent signals in our CRM. Map out their path.

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Top of Funnel Lead Ranking Trends B2B Marketing 52

PureB2B

JULY 7, 2022

4 Proven Tips for Targeting Intent-Driven Leads. Here are four tips for adopting an intent-driven approach to lead generation: 1. Use Intent Signals to Define Your Ideal B2B Lead Persona. In intent-driven lead generation, understanding purchase readiness underscores priority targets from a list of prospects.

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Intent Top of Funnel Intent Signal Intent Data 118

Orange Owl Blog

JANUARY 25, 2025

Lead Scoring Lead scoring evaluates leads based on their likelihood to convert, using metrics like firmographics and intent signals. Intent Signals: Track engagement levels, such as website visits, content downloads, or demo requests. How can I ensure that my content is effective at each stage of the buyer's journey?

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Conversion Rate Ideal Customer Profiles Lead Ranking Lead Scoring 52

Lusha

SEPTEMBER 9, 2024

Comprehensive Insights: Tracking multiple topics offers a more detailed view of a company’s journey, reflecting various actions such as reading content or signing up for webinars, allowing you to have more informed conversations.

Intent 52

Intent Bombora Peer-to-peer Buyer Intent 52

Orange Owl Blog

DECEMBER 9, 2024

Lead Scoring Lead scoring evaluates leads based on their likelihood to convert, using metrics like firmographics and intent signals. Intent Signals: Track engagement levels, such as website visits, content downloads, or demo requests. How can I ensure that my content is effective at each stage of the buyer's journey?

Conversion Rate 52

Conversion Rate Ideal Customer Profiles Lead Ranking Lead Scoring 52

Zoominfo

FEBRUARY 5, 2024

Warm up those phone lines by using advanced buyer intent signals to make sure you’re not wasting everyone’s time. For example, ZoomInfo allows marketing teams to set up campaigns triggered by buyer intent signals and other data points. The secret to making cold calling work? This is where ZoomInfo shines.

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Learn from the Pros

NOVEMBER 11, 2024

The B2B buyer journey is a complex, winding path. Buyers bounce between stages, consult multiple sources, and weigh countless options before they make a decision. Today’s buyers require over 2,000 impressions and 200 touchpoints before committing (HockeyStack). You can watch the full replay here.

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Top of Funnel Ideal Customer Profiles Multi-Touch Attribution Multi-Channel 52

Oktopost

OCTOBER 8, 2023

To effectively engage your prospects, start by segmenting them based on factors like interests, pain points, goals, industry, and their stage in the buyer journey. Based on your prior interactions with prospects and their intent signals, you can identify their primary product needs.

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Top of Funnel Marketing Management Buyer's Journey Sales Cycle 133

Inbox Insight

JANUARY 23, 2025

The impact of a robust brand on demand generation A robust brand significantly impacts demand generation by ensuring your solution is included early in the buyer journey. Research shows that 90% of buyers engage more with content from brands they recognize.

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Top of Funnel Demand Demand Generation Agencies B2B Marketing 52

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Marketers can even target ads on YouTube videos to prospects who have been identified and segmented based on purchase intent signals they’ve emitted.

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Marketing AI Intent Intent Signal Account Based Marketing 74

Smashmouth Marketing

JANUARY 19, 2023

At Green Leads, we offer targeted content syndication as part of a broader, systematic lead-generation effort based on the buyer journey. It’s important to understand the B2B buyer’s journey - the path the buyer takes from recognizing a need to purchase your product or service. Why Does Content Syndication Matter?

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Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Inbox Insight

JANUARY 16, 2025

When they complete a form and log in, your marketing automation platform can give more information on these journeys. Work closely with your external partners to match content analytics and buyer intent signals happening off of your site to what you see in your view.

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Lead Generation Sales Qualified Leads Top of Funnel Lead Ranking 52

Inbox Insight

DECEMBER 1, 2020

If you want to take your demand gen and lead gen efforts to the next level with intent signal s , it’s vital to use data in the right way. Our latest research highlights that 56% of B2B marketers struggle to ensure that their Sales teams utilize insights from intent data. Not sharing insights with your company.

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Intent Data Intent Top of Funnel Demand Generation 124

Martech

OCTOBER 28, 2021

That’s why marketing and sales teams must determine buyer intent and generate interest so you can divide resources accordingly. Targeting consumers without considering their level of interest means missing out on low-hanging fruit — accounts with high buying intent signals. Understanding buyer intent.

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Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 117

Inbox Insight

OCTOBER 6, 2020

This suggests that although this was not the original intention when harnessing insights, it has been used in this way and has supported the customer journey. The key to using intent signals to steer your content plan is to achieve relevant, useful, problem-solving content that is also well-timed in the purchasing journey.

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Intent Data Demand Generation Intent Lead Ranking 103

Only B2B

SEPTEMBER 21, 2021

Businesses may identify “ready to buy” prospects and fine-tune their ads using a variety of aggregated intent signals. Intent Data could well be utilized for future prospecting since it reveals trends that can assist you enhance your prospects’ purchasing choices throughout their buyer journey.

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Zoominfo

MAY 21, 2021

The average B2B buyer is mostly finished with the buyer journey before they ever engage with a salesperson. That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch.

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Intent Data Intent Lead Ranking Marketing Websites 130

Televerde

FEBRUARY 11, 2025

Use AI-driven insights to segment audiences based on engagement patterns, purchase history, and intent signals. Why It Works: Unlike third-party data, first-party data provides accurate, real-time insights into customer intent.

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Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 52

Zoominfo

JUNE 14, 2021

ZoomInfo Intent allows you to discover companies researching problems that you can solve. It tracks companies doing more online research for topics related to your business on third-party websites so you can reach them earlier in the buyer journey. It May Look Like Luck, but It’s Just Good Data.

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Zoominfo Intent Work Management Marketing Management 130

Zoominfo

JUNE 14, 2021

ZoomInfo Intent allows you to discover companies researching problems that you can solve. It tracks companies doing more online research for topics related to your business on third-party websites so you can reach them earlier in the buyer journey. It may look like luck, but it’s just good data.

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Zoominfo Intent Work Management Marketing Management 130

Content4Demand

JULY 13, 2021

Content4Demand assembled an expert panel of thought leaders and power users in the intent data arena to delve into intent-based marketing in our session at the Buyer Insights & Intelligence webinar series hosted by Demand Gen Report.

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Intent Data Intent Intent Signal Bombora 109

Martech

DECEMBER 15, 2022

This is early in the organization’s buyer journey, when individuals might be doing their own research on your company’s offerings. Based on the intent signals generated by these interactions, your team can determine if the account is in-market and looking to buy.

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Top of Funnel Account Based Marketing Peer-to-peer Marketing & Strategy 104

Engagio

AUGUST 9, 2021

– Timing is everything: Intent goes cold, fast. – Rarer, more specific keywords imply the account is further into the buyer journey. Do they have intent in other topics that disqualifies them? Scale matters when it comes to intent data. How rare are the relevant keywords in the articles? Key takeaway.

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Intent Data Intent Ideal Customer Profiles Work Management 127