Brightedge

OCTOBER 9, 2020

Discover the content your prospects are looking at on your site and create more of it for every step in their buyer's journey to help them move along. Leveraging BrightEdge’s Visual Parser, the Intent Signal dashboard template will automatically do this analysis and categorization for you.

Buyer's Journey 85

Buyer's Journey SERP Lead Scoring Lead Ranking 85

PathFactory

JULY 18, 2022

Now, in 2022, B2B sellers and marketers have endless data at their fingertips which can help them understand things like how interested prospects are in a product or how far along they are in their buyer journey. All of this data comes together to help sellers and marketers pick up on intent signals faster.

Intent Signal 52

Intent Signal Intent B2B Buyer's Journey 52

PureB2B

JULY 7, 2022

4 Proven Tips for Targeting Intent-Driven Leads. Here are four tips for adopting an intent-driven approach to lead generation: 1. Use Intent Signals to Define Your Ideal B2B Lead Persona. In intent-driven lead generation, understanding purchase readiness underscores priority targets from a list of prospects.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

Zoominfo

FEBRUARY 5, 2024

Warm up those phone lines by using advanced buyer intent signals to make sure you’re not wasting everyone’s time. For example, ZoomInfo allows marketing teams to set up campaigns triggered by buyer intent signals and other data points. The secret to making cold calling work? This is where ZoomInfo shines.

Sales Management 130

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 130

Only B2B

DECEMBER 4, 2024

Intent-based marketing is a strategy that uses customer signals to identify and target prospects who show intent to purchase or engage with a product or service. This helps marketers understand where a prospect is in their buyer journey. Key Components of an Intent-Based Marketing Strategy 1.

Top of Funnel 71

Top of Funnel Intent Account Based Marketing Intent Signal 71

Martech

JULY 25, 2024

In B2B demand generation , buyer groups have become more important than individual buyers. Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection. This approach assumed that targeting a CEO, CFO or CMO would likely result in a sale.

Demand 131

Demand Account Based Marketing Ideal Customer Profiles B2B 131

Oktopost

OCTOBER 8, 2023

To effectively engage your prospects, start by segmenting them based on factors like interests, pain points, goals, industry, and their stage in the buyer journey. Based on your prior interactions with prospects and their intent signals, you can identify their primary product needs.

Top of Funnel 133

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 133

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Marketers can even target ads on YouTube videos to prospects who have been identified and segmented based on purchase intent signals they’ve emitted.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

Smashmouth Marketing

JANUARY 19, 2023

At Green Leads, we offer targeted content syndication as part of a broader, systematic lead-generation effort based on the buyer journey. It’s important to understand the B2B buyer’s journey - the path the buyer takes from recognizing a need to purchase your product or service. Why Does Content Syndication Matter?

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Martech

OCTOBER 28, 2021

That’s why marketing and sales teams must determine buyer intent and generate interest so you can divide resources accordingly. Targeting consumers without considering their level of interest means missing out on low-hanging fruit — accounts with high buying intent signals. Understanding buyer intent.

Top of Funnel 121

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 121

Inbox Insight

DECEMBER 1, 2020

If you want to take your demand gen and lead gen efforts to the next level with intent signal s , it’s vital to use data in the right way. Our latest research highlights that 56% of B2B marketers struggle to ensure that their Sales teams utilize insights from intent data. Not sharing insights with your company.

Intent Data 124

Intent Data Intent Top of Funnel Demand Generation 124

Only B2B

JULY 10, 2024

50% of leaders say that intent data helps and sales and marketing alignment. According to 56% of B2B reports, data quality is the biggest challenge when using intent signals. Despite the abundance of data points across the buyer journey, the challenge lies not in quantity but in quality.

Intent Data 71

Intent Data Statistics Intent Top of Funnel 71

Inbox Insight

OCTOBER 6, 2020

This suggests that although this was not the original intention when harnessing insights, it has been used in this way and has supported the customer journey. The key to using intent signals to steer your content plan is to achieve relevant, useful, problem-solving content that is also well-timed in the purchasing journey.

Intent Data 103

Intent Data Demand Generation Intent Lead Ranking 103

Only B2B

SEPTEMBER 21, 2021

Businesses may identify “ready to buy” prospects and fine-tune their ads using a variety of aggregated intent signals. Intent Data could well be utilized for future prospecting since it reveals trends that can assist you enhance your prospects’ purchasing choices throughout their buyer journey.

Intent Data 114

Intent Data Intent Paid Search Agency Top of Funnel 114

Zoominfo

MAY 21, 2021

The average B2B buyer is mostly finished with the buyer journey before they ever engage with a salesperson. That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

Zoominfo

JUNE 14, 2021

ZoomInfo Intent allows you to discover companies researching problems that you can solve. It tracks companies doing more online research for topics related to your business on third-party websites so you can reach them earlier in the buyer journey. It May Look Like Luck, but It’s Just Good Data.

Zoominfo 130

Zoominfo Intent Work Management Marketing Management 130

Zoominfo

JUNE 14, 2021

ZoomInfo Intent allows you to discover companies researching problems that you can solve. It tracks companies doing more online research for topics related to your business on third-party websites so you can reach them earlier in the buyer journey. It may look like luck, but it’s just good data.

Zoominfo 130

Zoominfo Intent Work Management Marketing Management 130

Martech

DECEMBER 15, 2022

This is early in the organization’s buyer journey, when individuals might be doing their own research on your company’s offerings. Based on the intent signals generated by these interactions, your team can determine if the account is in-market and looking to buy.

Top of Funnel 105

Top of Funnel Account Based Marketing Peer-to-peer Marketing & Strategy 105

Content4Demand

JULY 13, 2021

Content4Demand assembled an expert panel of thought leaders and power users in the intent data arena to delve into intent-based marketing in our session at the Buyer Insights & Intelligence webinar series hosted by Demand Gen Report.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

Only B2B

FEBRUARY 28, 2024

By analyzing website visits, content downloads, and social media engagement, intent data platforms create a comprehensive buyer journey map. Targeted Content Creation: Share relevant content like blog posts, case studies, or white papers that align with their specific interests and stage in the buyer journey.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Engagio

AUGUST 9, 2021

– Timing is everything: Intent goes cold, fast. – Rarer, more specific keywords imply the account is further into the buyer journey. Do they have intent in other topics that disqualifies them? Scale matters when it comes to intent data. How rare are the relevant keywords in the articles? Key takeaway.

Intent Data 127

Intent Data Intent Ideal Customer Profiles Work Management 127

Binary Demand

FEBRUARY 23, 2024

Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc. reveals that B2B buyers value third-party interactions, like customer references and expert consultations, 1.4x As per Deloitte , B2B buyers exhibit diverse digital behaviors. 75% now use more sources for research.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Only B2B

JULY 10, 2024

50% of leaders say that intent data helps and sales and marketing alignment. According to 56% of B2B reports, data quality is the biggest challenge when using intent signals. Despite the abundance of data points across the buyer journey, the challenge lies not in quantity but in quality.

Statistics 71

Statistics Top of Funnel Intent Data Intent Signal 71

PureB2B

MAY 30, 2022

Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Intent data is information collected about a person’s behaviour online. The more data points collected, the stronger the intent signals.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

SalesIntel

OCTOBER 20, 2021

Businesses may identify “ready to buy” prospects and fine-tune their campaigns using a variety of aggregated intent signals. Intent Data can be used for future prospecting because it reveals patterns that might assist you to increase your prospects’ purchasing decisions along their buyer journey.

Buyer Intent 93

Buyer Intent Intent Data Intent Ideal Customer Profiles 93

The ABM Agency

APRIL 15, 2021

Bombora is a third-party intent data provider (among other solutions) that collects a massive amount of B2B intent, demographic, and firmographic data at scale. The company captures intent signals from the B2B online universe across multiple content sources, continuously monitoring content consumption of over 7,000 business topics.

Bombora 98

Bombora Intent Data Marketing Automation Services Intent 98

6sense

NOVEMBER 7, 2021

DEEPAK: So what really differentiates companies that actually win deals versus the ones that don’t [is that they understand] earlier and earlier signals of intent , and clubbing those different intent signals together. Because remember, no one intent signal can definitively say the person is going to buy a lot.

Webinar Metrics 62

Webinar Metrics Intent Signal Sales Qualified Leads Paid Search Agency 62

Heinz Marketing

MARCH 16, 2022

There are some good ABM platforms in the market that use AI technology to generate time-based predictions to show where customers are in their buying journey and when it is time to engage with them. They build their models using AI technology and the model keeps learning and modifying over time.

Marketing AI 102

Marketing AI Digital Transformation B2B Marketing Top of Funnel 102

SnapApp

OCTOBER 17, 2019

But research from Gartner shows that buyer journeys are becoming more complex, and are no longer compatible with this model of early sales outreach. Instead of handing all of your leads to sales, differentiating by the baseline buying intent signals prospects give you through their conversion channel is a key first step.

Lead Ranking 92

Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 92

Content4Demand

OCTOBER 15, 2021

There are two critical flaws to intent data, ones that marketers need to solve if they want to use this source of insight to create and select content successfully: First, people express intent in languages other than English. perhaps 15% of intent signals come from other languages , like Spanish or simplified Chinese.

Intent Data 83

Intent Data Intent Intent Signal ABM 83

Inbox Insight

OCTOBER 19, 2020

When utilized effectively, third-party intent data can provide a whole range of benefits that first-party data might not have the ability to bring. 41% of marketers even consider intent data to be at the heart of what they do. Source – Inside Intent Data: Unlocking Demand Generation Results.

Intent Data 98

Intent Data Demand Generation Intent Demand 98

Content4Demand

SEPTEMBER 8, 2021

How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? We also map our existing content to the buying jobs people are doing at those different stages , enabling them to move through the buyer journey in a helpful and frictionless way.

Intent Data 84

Intent Data Intent Content De-duplication 84

Inbox Insight

NOVEMBER 10, 2023

When utilized effectively, third-party intent data can provide a whole range of benefits that first-party data might not have the ability to bring. For example, it can harvest interest earlier in the buyer journey, enabling Sales and Marketing teams to adapt their communications with this account in order to encourage engagement.

Intent Data 105

Intent Data Intent Demand Generation Buyer Intent 105

Inbox Insight

OCTOBER 27, 2023

In summary, intent data tells you when a lead is actively researching online before making a purchasing decision. Intent data classification and collection strategies To unlock the full potential of buyer intent data, it’s essential to understand its different types and sources.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

NetLine

MARCH 2, 2023

But even though B2B marketers want to take advantage of this intent data, actually finding, structuring and using it is a huge challenge. Image caption: A screenshot of NetLine Audience Explorer showing content consumption, buyer research and the most active in-market companies with B2B buyers.

Intent Data 75

Intent Data Top of Funnel Intent Ideal Customer Profiles 75

6sense

DECEMBER 9, 2021

What differentiates the companies that actually win deals is that they understand a buyer’s intent much sooner. They see early intent signals, and then they combine those signals and make them usable to the entire revenue team. If you can understand what those footprints are, you can construct buyer journeys.

Intent Signal 62

Intent Signal Peer-to-peer Marketing Automation Services Intent 62

Oktopost

JANUARY 25, 2024

By aligning employee advocacy with these relationship journeys, your brand can not only enhance its reputation but also create a more comprehensive and impactful engagement across diverse audience segments.

Social Media 71

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 71