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For example, you may choose to segment email lists based on what the recipient’s role is at their company, what stage they are in the buyerjourney, or even a combination of data points. Data platforms like DealSignal can find buyers who are demonstrating interest, or “ intentsignals ,” that you want to keep tabs on.
According to Forrester , companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. The best way to approach personalization is to first create buyerjourney maps that are based on historical data. This means analyzing each marketing channel’s performance.
The reality is not all leads are good leads – some have a higher potential deal value than others, some are already researching your products, while others have no interest in buying. Personalization is key to improving lead generation quality. Score and nurture leads.
According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. The best way to approach personalization is to first create buyerjourney maps that are based on historical data. This means analyzing each marketing channel’s performance.
For example, you may choose to segment email lists based on what the recipient’s role is at their company, what stage they are in the buyerjourney or even a combination of data points. Data platforms like DealSignal can find buyers who are demonstrating interest, or “ intentsignals ,” that you want to keep tabs on.
Buyers today are more well-informed than ever, spending a large portion of their buyerjourney researching before meeting with a sales rep. If you’re new to B2B intent data , it is essentially a collected set of signals that indicate a user’s interest and intent to buy a product or solution.
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