#5 Marketing and Sales Alignment – 7 things every CEO should know about marketing
thePoint
AUGUST 24, 2020
In case you are new to the series, you can find #1 – #4 ( The “Ante” , Not all marketing is the same , B2B buyer journey , and B2B website purpose ) in our blog. #5 Marketing and sales needs to collaboratively agree on the definition of a marketing qualified lead (MQL). What is a MQL (marketing qualified lead)?
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