The B2B Marketer’s Guide to Virtual Reality
Zoominfo
AUGUST 1, 2018
Shorten your sales cycle. The B2B buyer’s journey is long and complex compared to the B2C buying cycle. In B2B deals, the buying committee consists of multiple stakeholders. B2B buyers often rely on videos, online manuals, and FAQ lists to learn how to use new purchases. Training and tutorials. Virtual stores.
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