readwrite

APRIL 25, 2018

By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. According to eMarketer, their reasons for cutting the cord are primarily based on factors related to price and convenience.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Advertisements Advertising 52

Choozle

FEBRUARY 12, 2021

Not only is the media landscape fractured from a viewership perspective, but the advertiser opportunity is more multidimensional than it was five or 10 years ago. 10:41 – As a marketer or advertiser, what’s available for them for connected TV around special events and sports? Megan (04:33). So, there’s the trackability aspect.

Buy 75

Buy Cable Advertising Agencies Television marketing 75

Digilant

SEPTEMBER 26, 2024

When advertisers say, “Consumers are everywhere,” it’s for good reason. Laptop and desktop usage has evolved into mobile and connected devices that span every aspect of life. In the past 12 months, digital media consumption has surged, with mobile usage increasing by 35%, according to eMarketer.

Top of Funnel 52

Top of Funnel Ad Frequency Funnel Advertising Cable 52

Digilant

APRIL 1, 2021

Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch. With the staggering amount of video channels advertisers have to choose from when crafting a media campaign, it is helpful to understand the differences and benefits of each one.

Paid Content 52

Paid Content Advertising Advertisements Video Marketing 52

Digilant

MAY 18, 2021

Over the past year, advertisers quickly pivoted their marketing strategies, embracing a digital-first approach. New creative formats like high impact and native advertising were utilized to stand out amongst the digital noise. Now, a year later, as advertisers grasp what is working, we’re faced with another change.

Trends 52

Trends Advertising Agencies Planning Cable 52

Content Standard

MAY 8, 2015

hours each day watching video content in front of a screen, and mobile video represents an ever-increasing slice of the pie, eMarketer reports. The eMarketer data paints a picture of increasing digital video views at the expense of traditional television. Americans now spend an average of 5.5 The World on Video.

Video Marketing 40

Video Marketing Emarketing Branding Brand Identity 40

Rain: The Growth Agency

FEBRUARY 26, 2018

Telling people you work in TV advertising can be exasperating. Since 2012, about 6 million households have cut the cord to cable and satellite TV. So, if you advertise anything at a slight premium, TV may actually be getting more efficient. Digital forms of TV are shifting entertainment consumption to mobile devices (or not).

Cable 40

Cable Bundling Broadcasting Bandwidth 40

Martech Advisor

OCTOBER 24, 2019

National campaigns have traditionally been at the forefront of every marketer’s strategy and are consequently where the majority of advertising dollars are spent. However, within The State of Localized Programmatic Report you’ll find that for years there has been a growing demand for more personalized advertising.

Advertising Agencies 46

Advertising Agencies Mobile Advertising Marketing & Strategy Marketing Strategy 46

Digilant

MAY 13, 2021

A t the start of 2021, 70 million households maintained cable subscriptions, while at the same time, advertisers could reach more than 84 million households via connected streaming TV services (according to Statista ). What does this mean for advertisers? 7 Benefits of CTV Advertising . And many already are.

Paid Content 52

Paid Content Planning Marketing Plans Advertising Agencies 52

Valasys

JANUARY 9, 2020

According to eMarketer , 93% of video watchers in India watch Youtube. According to a press release by YouTube , its users exist in more than 91 countries & the video advertising platform offers support in 80 different languages, covering 95% of the global internet population.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Bannerflow

MAY 22, 2023

The use of connected televisions has become increasingly popular in recent years, with more consumers looking for ways to access entertainment options that go beyond traditional cable or satellite TV services. The Benefits of CTV – What is in it for advertisers?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

MAY 21, 2024

In this article, we’ll explore the fundamentals of advanced TV advertising, its impact on audience engagement, and how marketers can make the most of this tremendous channel. What Is Advanced TV Advertising? Let’s look at some examples.

Advertising Channels 40

Advertising Channels Paid Search Agency Practices Advertising Agencies 40

LiveRamp

OCTOBER 23, 2018

According to eMarketer, TV ad spend is north of $72 billion per year. After all, when used in the right context and with the right combination of insights and technologies, data acts as the cornerstone for any successful TV advertising strategy that drives sales. View the original article here.]. consumer market.

Ad Frequency 40

Ad Frequency Advertising Agencies Marketing Budget Funnel Advertising 40

Single Grain

NOVEMBER 28, 2023

Innovative Advertising : The Metaverse offers new advertising formats, such as virtual billboards, branded avatars, or interactive product placements. Related Content: Beginner’s Guide to Virtual Reality Ads 5) Programmatic Advertising Programmatic advertising is the process of using AI to automate ad buying.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126