readwrite

APRIL 25, 2018

By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. According to eMarketer, their reasons for cutting the cord are primarily based on factors related to price and convenience.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Advertisements Advertising 52

ClickZ

NOVEMBER 20, 2020

As this is almost as much as the number of people living in the country, CTV advertising is understandably a tool most marketers willingly go for. The 1980s introduced VHS, video games, and cable TV. Nevertheless, Marketing Charts’ figures from 2020 suggest watching TV remains the favorite evening past time for 23% of Americans. .

Television marketing 89

Television marketing Marketing AI Mobile Advertising Paid Search Agency 89

Choozle

FEBRUARY 12, 2021

4:33 – Why do you think there’s such a big opportunity for marketers to shift from linear or traditional TV to connected TV? 10:41 – As a marketer or advertiser, what’s available for them for connected TV around special events and sports? This offers ample opportunity for marketers to get in front of their consumers.

Buy 75

Buy Cable Advertising Agencies Television marketing 75

Digilant

SEPTEMBER 26, 2024

Laptop and desktop usage has evolved into mobile and connected devices that span every aspect of life. In the past 12 months, digital media consumption has surged, with mobile usage increasing by 35%, according to eMarketer. But even influencer marketing isn’t foolproof. Worse, it might not even be seen.

Top of Funnel 52

Top of Funnel Ad Frequency Funnel Advertising Cable 52

Content Standard

MAY 8, 2015

hours each day watching video content in front of a screen, and mobile video represents an ever-increasing slice of the pie, eMarketer reports. Given this trend, brands are clamoring to shift their ad spend toward digital video—and, hopefully, master a tricky marketing channel. Americans now spend an average of 5.5

Video Marketing 40

Video Marketing Emarketing Branding Brand Identity 40

Digilant

APRIL 1, 2021

Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch. According to eMarketer , people without traditional TV services (cable or satellite) will outnumber those with it within the next three years. In-Stream Video .

Paid Content 52

Paid Content Advertising Advertisements Video Marketing 52

Digilant

MAY 18, 2021

Over the past year, advertisers quickly pivoted their marketing strategies, embracing a digital-first approach. Below we’ve outlined the top 3 digital marketing trends brought on by the pandemic but are here to stay and worth the continued investment. 3 Pandemic-Proof Digital Marketing Trends. CTV Surppases Cable.

Trends 52

Trends Advertising Agencies Planning Cable 52

Rain: The Growth Agency

FEBRUARY 26, 2018

Since 2012, about 6 million households have cut the cord to cable and satellite TV. If you add this growth to gradual losses of “corded” cable and satellite subscribers, we’re actually seeing growth in paid live TV subscriptions. Digital forms of TV are shifting entertainment consumption to mobile devices (or not).

Cable 40

Cable Bundling Broadcasting Bandwidth 40

Valasys

JANUARY 9, 2020

The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. Video marketing will continue to grow in 2020 & so will be the use of YouTube. Clearly, videos have become an indispensable part of the digital marketing strategy for B2B brands.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Martech Advisor

OCTOBER 24, 2019

In this byline, Ryan Horn, Senior Vice President of Marketing at Simpli.fi will discuss the current state of localized programmatic, key drivers of growth, and why marketers need to consider moving towards a localized strategy. Every marketer knows that customers expect a personalized experience, but where did it all begin?

Advertising Agencies 46

Advertising Agencies Mobile Advertising Marketing & Strategy Marketing Strategy 46

Digilant

MAY 13, 2021

A t the start of 2021, 70 million households maintained cable subscriptions, while at the same time, advertisers could reach more than 84 million households via connected streaming TV services (according to Statista ). Earlier this week, eMarketer released CTV ad spending projections across the next three years: expecting it to hit $13.4

Paid Content 52

Paid Content Planning Marketing Plans Advertising Agencies 52

Content Standard

MAY 16, 2016

Today, eMarketer projects e-commerce sales will surpass $3.5 Product, sales, marketing, and others all work to optimize and improve their slice of the internet, siloing innovation and breaking up customer experience design. As marketers, we all recognize the enormous gap between customer expectations and what marketers deliver.

Cable 68

Cable Classified Ads Storytelling Customer Surveys 68

Bannerflow

MAY 22, 2023

The use of connected televisions has become increasingly popular in recent years, with more consumers looking for ways to access entertainment options that go beyond traditional cable or satellite TV services. Precise Targeting One of the key advantages of CTV advertising is its ability to deliver precise audience targeting. billion U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

Content Standard

MAY 16, 2016

Today, eMarketer projects e-commerce sales will surpass $3.5 Product, sales, marketing, and others all work to optimize and improve their slice of the internet, siloing innovation and breaking up customer experience design. As marketers, we all recognize the enormous gap between customer expectations and what marketers deliver.

Cable 56

Cable Classified Ads Storytelling Customer Surveys 56

LiveRamp

OCTOBER 23, 2018

According to eMarketer, TV ad spend is north of $72 billion per year. Any marketer unable to answer that question isn’t alone. As with many aspects of marketing today, the answer lies in the data. consumer market. These households should have a clear and compelling role in any marketing plan.

Ad Frequency 40

Ad Frequency Advertising Agencies Marketing Budget Funnel Advertising 40

Digilant

MAY 21, 2024

Given the rapid evolution of technology, consumer behavior, and media consumption patterns, traditional marketing approaches no longer suffice when it comes to capturing and retaining audience attention. Marketing organizations looking to grow their brand’s market share must constantly be looking to innovate.

Advertising Channels 40

Advertising Channels Paid Search Agency Practices Advertising Agencies 40

Digilant

AUGUST 10, 2023

Programmatic advertising is a vital part of the modern marketing playbook. Display ads come in a variety of sizes, with the most common being 300×250 (Medium Rectangle), 728×90 (Leaderboard), 160×600 (Wide Skyscraper), 300×600 (Half-page ad), 320×50 (mobile leaderboard) and 300×250(medium rectangle).

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Programmatic advertising is a vital part of the modern marketing playbook. Display ads come in a variety of sizes, with the most common being 300×250 (Medium Rectangle), 728×90 (Leaderboard), 160×600 (Wide Skyscraper), 300×600 (Half-page ad), 320×50 (mobile leaderboard) and 300×250(medium rectangle).

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Single Grain

NOVEMBER 28, 2023

If your business intends to remain competitive in the crowded online space, you have to adapt your strategies to the latest innovative digital marketing trends — before they become mainstream. Let’s dive in and explore the forces shaping the future of digital marketing. Herein lies the opportunity.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126