Campaigns Related Topics 
Marketing Insider Group
OCTOBER 28, 2024
Optimizing paid media campaigns is one of the best ways to achieve a better return on investment (ROI). Understanding how to optimize paid media campaigns can make a significant difference in both short-term results and long-term business growth. Quick Takeaways Analyzing campaign data is crucial for improving paid media ROI.
Marketing Insider Group
AUGUST 5, 2024
You’ve launched your paid media campaign. Trust us, once you understand these metrics, optimizing your campaigns will feel like a walk in the park. Using analytics platforms like Google Analytics and automated tools like Zemanta enhances data tracking and campaign optimization. A high ROAS means your campaign is paying off.
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SendX
MARCH 7, 2024
An email nurture campaign is a series of emails strategically sent to guide potential customers through the sales funnel, from initial contact to the point of purchase. This method focuses on building relationships with leads through targeted content that addresses their specific needs and interests at each stage of their customer journey.
SendX
DECEMBER 11, 2023
Waves of new marketing strategies may pop up every year, but email campaigns remain one of the most effective options to date. In fact, studies show that most smartphone users prefer to receive brand communication via email, and the average ROI for email marketing is $36 for every $1 spent.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Marketing Insider Group
FEBRUARY 27, 2024
Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. Launching a campaign is easy; launching a successful one is not so easy. What Is a Marketing Campaign?
Marketing Insider Group
APRIL 10, 2023
Effective PPC Strategies for Ecommerce Campaigns Use these five PPC strategies to improve your ecommerce assets’ visibility, drive prospects to those assets, and boost conversions over time. Be Smarter About Campaign Budget Allocation The typical SME spends $9,000 to $10,000 per month on PPC campaigns, or $108,000 to $120,000 per year.
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What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. How to make the most of every campaign. Happier customers. Higher revenue. A healthier bottom line.
The industries must update their strategies to smoothly run the campaigns without hassle. To maintain profitable growth, B2B owners must take advantage of all the applicable modern tools. The actionable tips mentioned here will help you in this area.
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Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with. We’re here to help.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Key takeaways include: How to create compelling QR code campaigns that captivate ✨ How to integrate QR campaigns with digital marketing analytics to track effectiveness 📈 How to leverage insights to refine marketing strategies 🎯 and more! Save your seat today!
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results!
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A strategic ABM gifting campaign can help. Discover a new way to engage the enterprise buyer and get the results you need from every ABM campaign with gifting. Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level?
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Yet, to reap the benefits, you must ensure your campaigns reach their intended recipients. Marketers highly value email as an effective, reliable channel to engage with your audience and drive revenue for your company. You’ll learn: The most common deliverability issues and why they happen.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Explore the keys to increasing your measurable results, and leave this webinar with a competitive advantage that lets you easily boost your engagement and response rates!
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