Campaigns Related Topics 
Marketing Insider Group
OCTOBER 28, 2024
Optimizing paid media campaigns is one of the best ways to achieve a better return on investment (ROI). Understanding how to optimize paid media campaigns can make a significant difference in both short-term results and long-term business growth. Quick Takeaways Analyzing campaign data is crucial for improving paid media ROI.
Marketing Insider Group
AUGUST 5, 2024
You’ve launched your paid media campaign. Trust us, once you understand these metrics, optimizing your campaigns will feel like a walk in the park. Using analytics platforms like Google Analytics and automated tools like Zemanta enhances data tracking and campaign optimization. A high ROAS means your campaign is paying off.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
JANUARY 27, 2025
Managing pay-per-click (PPC) campaigns effectively demands expertise, time, and precision. Agencies optimize campaigns for better results with the latest tools and strategies. Management from the Experts Gives You Better Results Effective PPC campaigns require expertise in keyword research, ad creation, and performance tracking.
Marketing Insider Group
DECEMBER 11, 2024
A/B testing helps marketers maximize the effectiveness of their paid advertising campaigns. In this article, we’ll explore the importance of A/B testing in optimizing ad performance and share best practices for making the most of your campaigns. Each approach has its advantages depending on your campaign goals and resources.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize?
Marketing Insider Group
FEBRUARY 18, 2025
In todays marketing world, managing campaigns across multiple platforms is a complex issue that many face. CRMs simplify campaign tracking, unify data across platforms, and help teams focus on what works. Instead of managing campaigns in silos, marketers gain centralized insights and better coordination.
SendX
NOVEMBER 14, 2024
As a business already into email marketing or just about to begin, your goal is to captivate your reader's attention to respond to the call-to-action in the email campaign ads you sent to them. Here are the top 30 things to keep in mind to ensure that your email marketing campaigns fetch you results.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Learn how to refine targeting, personalize outreach at scale, and use automation the right way—without losing authenticity.
Advertisement
What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. How to make the most of every campaign. Happier customers. Higher revenue. A healthier bottom line.
The industries must update their strategies to smoothly run the campaigns without hassle. To maintain profitable growth, B2B owners must take advantage of all the applicable modern tools. The actionable tips mentioned here will help you in this area.
Advertisement
Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with. We’re here to help.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Key takeaways include: How to create compelling QR code campaigns that captivate ✨ How to integrate QR campaigns with digital marketing analytics to track effectiveness 📈 How to leverage insights to refine marketing strategies 🎯 and more! Save your seat today!
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results!
Advertisement
A strategic ABM gifting campaign can help. Discover a new way to engage the enterprise buyer and get the results you need from every ABM campaign with gifting. Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level?
Expert insights. Personalized for you.
313 
Let's personalize your content