Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
Adobe Experience Cloud Blog
NOVEMBER 15, 2012
salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Many CRM systems have a module for marketing.
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