Sales Intelligence: What to Expect When You’re Prospecting
Zoominfo
APRIL 23, 2020
Uniqueness : Are there duplicate records? Can records be combined? Validity : Does the data conform to a common syntax? You may think that a motivated sales team can easily conduct manual data mining by searching job titles and company info via Google or LinkedIn. Timeliness : Is the data fresh? Burned by Churn.
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