Case Studies Content Marketing Marketing Agencies 2 Startups 
Marketing Insider Group
FEBRUARY 3, 2021
The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers.
Marketing Insider Group
JANUARY 27, 2020
Well, you could spend hundreds of thousands of dollars on some fancy ad agency to run ads no one will see since you can’t afford prime-time slots. You’re a startup. Unless you’re independently wealthy, you’re going to need some way to market your business. That’s the power of a robust content strategy.
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Marketing Insider Group
AUGUST 26, 2020
So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing? Yes, it is true that we use content marketing to: Help our target audience solve problems. Use a Metaphor to Illustrate How Content Drives ROI.
Marketing Insider Group
NOVEMBER 7, 2022
When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased.
Marketing Insider Group
AUGUST 7, 2023
When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked “what do I have to say that is unique, valuable and helpful?” ” I explained why I love marketing and how I would try and help other marketers learn and grow. That’s where these blogs come in.
Marketing Insider Group
NOVEMBER 4, 2019
Major ad agencies still control the purse strings for these enterprises’ ad spend. Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. Some Enterprises, Though, Get Content Marketing Right.
Marketing Insider Group
SEPTEMBER 30, 2015
Making the decision to outsource some of your content marketing needs could be the best decision you’ll make for your brand. Of course, you’ll have to choose your partners wisely to ensure they’ll produce the type of content that is on point, and will elevate your message to develop stronger relationships with your audience.
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