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Differentiated Marketing for Professional Services

Hinge Marketing

This strategy is called differentiated marketing. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each. Here they use a differentiated marketing strategy. That is the essence of a differentiated marketing strategy.

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Marketing Planning Process for Professional Services

Hinge Marketing

Any firm that wants to succeed needs a marketing plan. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. Creating a marketing plan takes more than just writing down some ideas about how to promote your firm.

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How To Write the Best About Us Page (With 50+ Examples & A Free Template)

CoSchedule

When they’re written well , they can help your company show off its personality, differentiate itself from the competition, and leave a positive impression on potential customers. Every company claims to have core values and some kind of differentiator that makes them different than other companies out there. This is a mistake.

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Outlining the Content Collaboration Process in Four Key Phases (Part 1 of 6)

ClearVoice

Generating content requires mindful planning and diligence. Instead, you plan for a successful journey. Generating content requires mindful planning and diligence. A HubSpot study of blogging data accumulated from 13,500+ of their customers found, “companies that published 16+ blog posts per month got about 4.5X