Remove Case Studies Remove Creativity Remove Microsite Remove Storytelling
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Why This Weird and Wonderful Global Influencer Campaign Works

Convince & Convert

In addition to the YouTube influencer partnerships, Lenovo has created a dedicated #Goodweird project microsite, which encourages its customers to explore the project and submit photos and videos showcasing their take on what qualifies as #Goodweird. Don’t have the budget to work with YouTube influencers? Only time will tell….

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How One Company is Measuring What Really Matters

Convince & Convert

Leverage Visual Storytelling to Bring Your Campaign to Life. When it comes to visual storytelling , the power of video is undeniable. From a content perspective, the company could launch a dedicated microsite and keep the conversation flowing with personalized calls-to-action around What Matters during the holiday season, etc.

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Walker Sands Seattle Recognized for PR Work at 2019 PRSA Totem Awards

Walker Sands

Our team formulated a creative, data-driven campaign centered around the creation of the Definitive Guide to America’s Most Broken Processes , a media-friendly, easy-to-promote e-book. View the case study here for more. LiveStories’ Gender Pay Gap Campaign.

PR 40
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10 B2B Content Marketing Predictions for 2019

Content4Demand

Because some brands are already achieving this using content rabbit holes, platforms like PathFactory , and tailored content toolkits and microsites, we’ll see these leaders create personalization at scale. Marketers will see this as validation for pushing creative limits and testing different themes in their content and campaigns.

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What It Means to Get Branded Content Right

Content Marketing Institute

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

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Personalization as a Marketing Boost

Bluetext

The primary reason for falling behind in the race to personalize platforms does not come from a lack of creative personalization ideas. 2019’s copyrights and UX designers are poised and ready to unleash catchier content, worthwhile CTA buttons, and engaging storytelling experiences on the relevant user.

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Personalization as a Marketing Boost

Bluetext

The primary reason for falling behind in the race to personalize platforms does not come from a lack of creative personalization-ideas. 2019’s copyrights and UX designers are poised, ready to unleash catchier content, worthwhile CTA buttons, and engaging storytelling experiences on the relevant user.