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10 Best Practices for Managing Analyst Relations (AR) and B2B Influencer Relations Programs

Thinkers360

Such alliances empower enterprises to navigate shifting markets with renewed vision, positioning themselves not just with products, but with pioneering thought leadership. In my own case that meant developing deep relationships with the brand and working with senior executives to uncover new value.

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How to build a business case for sales enablement in telecom

Seismic

Sales enablement comes with many positive benefits. But making a clear case for investing in sales enablement requires thoughtful planning and intentionality in order to gain buy-in across your organization. In this post, we’ll take a closer look at 5 key steps that GTM leaders can use to build a strong case for better enablement.

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How to Choose the Right Predictive Analytics Tool for Account-Based Marketing

NuSpark Consulting

Studies show that two-thirds of account-based marketers believe they have enough data – their problem is being able to draw usable insights from it. According to a 2015 report from Forrester Research, 83 percent of companies who tried using predictive analytics for insights had positive outcomes.

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5 Ways to Use Video in B2B Marketing

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Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. 73 percent of B2B companies report a positive ROI on video marketing. There is no better form of social proof than a customer singing your praises on video.

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5 Ways to Use Video in B2B Marketing

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Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. 73 percent of B2B companies report a positive ROI on video marketing. There is no better form of social proof than a customer singing your praises on video.

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Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement.

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How Much Should an Account-Based Marketing Campaign Cost?

The ABM Agency

Forrester found in 2019 that the “average ABM budget was around $350,000 (excluding headcount costs). Forrester found that 70 percent of organizations expected the $350,000 average cost to rise between 2020 and today, and indeed, it has. Understandably, it has also changed the way businesses reach new clients.