Zoominfo

MARCH 22, 2018

For this reason, modern sales reps require a different set of guidelines to deliver a successful sales presentation. Today we give you seven tips to nail your next sales presentation! Think about it—the key to a successful sales presentation lies in your ability to understand your prospect’s needs and serve them a solution that fits.

Storytelling 196

Storytelling Zoominfo B2B Thought Leadership B2B Sales 196

Contently

OCTOBER 6, 2022

But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. Why Is B2B Storytelling Important—and Challenging? Many don’t know where to start or don’t have the right tools to execute storytelling properly, said Mark Evans, principal at Marketing Spark.

Storytelling 205

Storytelling Top of Funnel B2B Ad Building 205

Contently

FEBRUARY 8, 2022

If you’ve studied Nike’s marketing campaigns, you’ve probably noticed their ads never present product descriptions, unlike their competitors. Adding reviews and case studies to your website can have a positive impact on your SEO. This one customer brought in $16 million with $0 spent on advertising.

Storytelling 215

Storytelling Branding Brand Identity Word of Mouth 215

Marketing Insider Group

JULY 20, 2020

And now that it is getting some recognition for great storytelling, I thought it could offer some lessons for marketers as well. I’ll use the storytelling framework from the show to offer lessons for marketers on content marketing and brand storytelling. Then we’ll look at some other storytelling templates.

Paid Search Agency 361

Paid Search Agency Planning Storytelling Advertising Agencies 361

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Convince & Convert

APRIL 16, 2014

We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014. Focus on being useful.

Storytelling 155

Storytelling Tips Marketing & Strategy Word of Mouth 155

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Quick Takeaways.

Paid Search Agency 347

Paid Search Agency Content Marketing Companies Case Studies 347

Martech

DECEMBER 19, 2023

When your prospects are on the brink of decision-making in their buyer’s journey, a compelling case study can tip the scales in your favor. This is where case studies shine — as engaging narratives that showcase real solutions to real business challenges. Case studies sway purchase decisions.

Case Studies 119

Case Studies Case Study Studies B2B 119

Contently

SEPTEMBER 5, 2024

Creating a fintech case study can feel like a never-ending trip to the DMV. While a fintech case study isn’t as straightforward to create as other types of content , these powerhouse stories offer unparalleled value for brands. But that’s exactly why a well-crafted fintech case study can be so powerful.

Case Studies 78

Case Studies Case Study Studies Work Management 78

Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. What Is a Case Study? Why Are Case Studies Important?

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

SmartBug Media

JANUARY 29, 2020

However, one form of content that routinely leads the pack is the customer case study. In fact, according to Hawkeye , 71 percent of B2B buyers in the awareness stage and 77 percent in the evaluation stage cited testimonials and case studies as the most influential types of content. What Is a Case Study?

Case Studies 110

Case Studies Case Study Studies Paid Search Agency 110

Marketing Insider Group

JULY 6, 2020

If this is the case for your business, you’re missing out on a huge opportunity. Storytelling. Case studies. Slides and presentations. Treat LinkedIn as a way to generate leads, rather than just a place to publish content. Optimize Your Company Page for Lead Generation. Industry news and research. Source: [link].

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Zoominfo

OCTOBER 5, 2021

Storytelling has long been used to activate a reader’s imagination through an interactive narrative. Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. What Is Brand Storytelling? Get a Demo Examples of Brand Storytelling 1. Keep reading! schools.

Storytelling 130

Storytelling Examples Branding Brand Identity 130

Circle Studio

AUGUST 13, 2020

Presentations play an important role in marketing and business development. Whether speaking at a conference, making a new business pitch, meeting with a client, or hosting a webinar, presentations can be a true differentiator—for better or worse. But as important as presentations are, they can often be treated as an afterthought.

Effectiveness 141

Effectiveness Act-On Webinar Metrics Statistics 141

Marketing Insider Group

APRIL 27, 2021

For this industry, emotional marketing, storytelling, and accuracy will help you connect with your audience. The study surveyed content leaders and executives at hospitals across the country. The study revealed that content marketers use various channels and tactics to engage, attract, and convert. Image: True North Custom.

Work Management 262

Work Management Marketing Management Examples Content Marketing 262

SmartBug Media

DECEMBER 16, 2022

Case studies offer one of the most powerful types of content in the inbound marketer’s toolbox. When done right—with descriptive storytelling and a powerful visual presentation—a case study can deliver a clinching message to leads in the decision stage of the buyer’s journey.

Case Studies 98

Case Studies Case Study Studies Work Management 98

Marketing Insider Group

MARCH 23, 2020

And I present as often as I can to live and virtual audiences. Because we are our own case study! Yes, long-form works better than short content in most of the cases, because it builds expertise, authority, and trust — what Google calls EAT! 6 Examples of Genius Brand Storytelling (209K page views).

Lead Ranking 363

Lead Ranking Lead Scoring Paid Search Agency Thought Leadership 363

Marketing Insider Group

FEBRUARY 27, 2024

In a world saturated with marketing campaigns, especially in advertising—a subset emphasizing creative and persuasive messages—the public is inundated, presenting a significant challenge to stand out. Consider incorporating storytelling, visuals, and interactive elements to make your campaign memorable. million per year.[1]

Planning 324

Planning Campaigns Advertising Agencies Paid Search Agency 324

Convince & Convert

NOVEMBER 12, 2024

This shift mirrors strategies typically seen in B2C marketing, where relatability and storytelling are crucial. Examples of successful B2B storytelling include: Adobe’s storytelling campaign highlights how its tools empower businesses and creators.

Social Media 156

Social Media B2B Thought Leadership Trends Social Marketing 156

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

Case Studies 100

Case Studies Case Study Studies B2B Marketing 100

Stevens & Tate

FEBRUARY 10, 2022

To ensure that your audience remains engaged, you need to use the power of brand storytelling. Why is Storytelling Crucial to Marketing? Think about how it felt to go to school and study for tests. The reason is simple: if information is presented using storytelling, it becomes more enjoyable and easier to retain.

Storytelling 115

Storytelling Buyer Personas Case Studies Case Study 115

Marketing Insider Group

APRIL 15, 2024

By combining industry expertise with a knack for storytelling , B2B creators are setting new standards for how businesses communicate and connect. Here, personal stories and case studies resonate well, as they showcase real-world applications of solutions. Enterprises The enterprise segment presents a different challenge.

Enterprise Management 314

Enterprise Management B2B B2B Thought Leadership SMB 314

Marketing Insider Group

JUNE 30, 2020

Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. I have talked a lot about visual storytelling as the future of content marketing , so it is no surprise that visual content is becoming a top priority for marketers, coming in at number four (51%). Case Studies.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

Zoominfo

MARCH 21, 2018

In fact, customer testimonials and case studies are considered the most effective content marketing tactics, identified by 89% and 88%, respectively, of B2B marketers ( source ). But, with a few tweaks to your content, case studies can offer significant value to your blog. Instead, experiment with different formats.

Effectiveness 191

Effectiveness Zoominfo B2B Top of Funnel 191

Zoominfo

FEBRUARY 27, 2019

For this reason, modern sales reps require a different set of guidelines to deliver a successful sales presentation. Today we give you seven tips to nail your next sales presentation! Without the appropriate background information, your sales presentation will lack context, personalization, and authority. Ready to learn more?

Storytelling 100

Storytelling B2B Thought Leadership B2B Sales Zoominfo 100

seo.co

JANUARY 26, 2022

And if you want your marketing to cut through the noise, it’s important that you embrace and perfect the art of brand storytelling. The Power of Storytelling. As the story unfolds, your brain waves actually start synchronizing with those of the storyteller. What is Brand Storytelling?

Storytelling 97

Storytelling Branding Brand Identity Case Studies 97

ClearVoice

JUNE 16, 2020

If your content marketing client is asking you to take a data-driven approach to your next blog post or case study, you might be left wondering what to do. Weaving surprising or informative data into your marketing copy adds depth to your level of storytelling by introducing an element the reader can verify with the source.

Statistics 112

Statistics Storytelling Paid Search Agency Sample 112

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

The Lead Agency

MAY 25, 2023

As prospects seek information about your product or service to determine whether it’s what they’re looking for and whether to enquire to find out more, case studies paint a clear picture of how it looks in action and establish greater credibility. Tell the whole story When writing a case study, avoid only focusing on the outcome.

Case Studies 62

Case Studies Case Study Storytelling Studies 62

Hubspot

NOVEMBER 3, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

Peer-to-peer 101

Peer-to-peer Case Studies Hubspot Interactive Marketing 101

Sword and the Script | B2B

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. As it is on the occasional Saturday, I present several links wrapped around a theme and worthy of your attention. 1) What is storytelling? 1) What is storytelling? 2) Why storytelling works: The Angel’s Cocktail.

Storytelling 79

Storytelling Examples PR Trigger Marketing 79

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of pitching your products or services directly, you’re sharing information that helps your audience understand and solve their problems through blog posts , case studies, infographics, and other forms of content. These gaps present opportunities for you to step in and offer something unique or more comprehensive.

Research 312

Research Content Marketing Work Management B2B Thought Leadership 312

Convince & Convert

MAY 22, 2014

Plus, the contest’s four-minute time limit and potential to enter multiple times, could present compelling stats on the amount of time spent engaging with the game. Social Media Case Studies jessica gioglio schiphol airport social image of the week social media image of the week user generated content visual storytelling'

Word of Mouth 152

Word of Mouth Lead Scoring Lead Ranking User-Generated Content 152

Marketing Insider Group

FEBRUARY 2, 2021

A CoSchedule study found that goal-setting marketers are 376% more likely to succeed than marketers who don’t set goals. Study Your Target Audience. Study Your Competitors. Case studies. Storytelling. Presentations. First, consider the essential elements of an overarching marketing plan. Interviews.

Paid Content 279

Paid Content Marketing Budget Paid Search Agency Advertising Channels 279

Optinmonster

JULY 20, 2020

Then, we’ll dive into 5 case studies that achieved real success using those same tips. Incorporate storytelling. In many cases, a short-form landing page (with minimal information) will be all you need for squeeze pages. 8 Benefits + 12 Case Studies). What Is a Landing Page? Short-form.

Landing Pages 83

Landing Pages Case Studies Case Study Studies 83

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 104

Storytelling Business Work Management Paid Search Agency 104

Marketing Insider Group

OCTOBER 23, 2023

Take our Nutanix Case Study for example: By combining authentic storytelling , human-centric content, multi-channel distribution, and content variety, content amplification helped our client achieve: Explosive Reach. This metric helps us understand the effectiveness of our content’s presentation. Bounce Rate.

Paid Search Agency 299

Paid Search Agency Cost Per Click Ads Lead Scoring 299