Marketing Insider Group

AUGUST 27, 2024

Creating valuable content like blogs, whitepapers, and case studies establishes your company as an industry expert. High search rankings make it easier for potential customers to find you. Content Marketing Content marketing is another vital strategy. This content should address common questions and challenges your audience faces.

Paid Search Agency 312

Paid Search Agency Companies Marketing Analytics Tools Marketing & Strategy 312

The Forward Observer

JULY 12, 2024

Through personal anecdotes, case studies, and practical strategies, this book provides a roadmap for managing chaotic change—a process that drives and sustains innovation.

Work Management 271

Work Management Click Rate Touchpoints Amazon 271

Webbiquity

JULY 11, 2024

Displaying customer reviews, testimonials, and case studies on your website and social media can strongly influence potential customers. When slip-ups occur, address them head-on, take responsibility, and rectify the situation promptly. Showcase Customer Reviews and Testimonials Social proof is a powerful tool in building trust.

Marketing AI 193

Marketing AI Ad Building Ethics Customer Satisfaction 193

Trade Press Services Newsletter

DECEMBER 5, 2024

With free access to actionable articles, case studies, and how-to’s, subscribers receive topical information that helps them stay ahead of the curve. Also, subscribers can customize preferences to receive content relevant to specific roles, industries, or interests.

Marketing AI 247

Marketing AI B2B Marketing Planning B2B Thought Leadership 247

Convince & Convert

NOVEMBER 12, 2024

Brands like Salesforce and HubSpot use long-form YouTube content for product demos, case studies, and thought leadership discussions. Platforms like LinkedIn are prime spaces for thought leaders to share insights, case studies, and industry predictions, which enhances the brand’s credibility and drives SEO.

Social Media 159

Social Media B2B Thought Leadership Trends Social Marketing 159

Marketing Insider Group

OCTOBER 16, 2024

Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement. Encourage two-way communication by responding to comments, participating in discussions, and utilizing LinkedIn groups to build relationships and trust with your audience.

Social Media 298

Social Media Social Marketing B2B Marketing Marketing & Strategy 298

Trade Press Services Newsletter

JULY 11, 2024

Diversify mediums across thought leadership articles, case studies, how-to videos , webinars, and podcasts. Collaborate with influencers to create valuable, relevant, and informative content that is aligned with target audiences’ needs and interests. Provide influencers with creative flexibility to do what they do best.

B2B Marketing 232

B2B Marketing B2B Thought Leadership Webinar Metrics Advertising Agencies 232

Contently

OCTOBER 29, 2024

Adobe Experience Cloud features myriad customer-generated case studies. When I searched for case studies for the Document Cloud product in the financial service industry, I was met with three hyper-relevant testimonials without having to waste time scrolling through case studies that may not apply to my search terms.

User-Generated Content 148

User-Generated Content Paid Content Generation Branding 148

Trade Press Services Newsletter

JANUARY 9, 2025

Yet, traditional methods like bylined articles, white papers, case studies, direct mail, and in-person events provide tangible, lasting brand impressions and credibility. Strike a Balance Between Traditional and Tech A balanced marketing plan spans a variety of channels.

Planning 220

Planning Marketing Plans B2B Marketing Allocation 220

WordAgents

APRIL 3, 2025

Go Deeper: What an SEO Content Audit Tells Us About Your Brand’s ROI Higher Engagement & Brand Authority Case Study: Brands like FactSet have grown authority through planned, data-driven content strategies. FactSet, in particular, includes a keyword strategy with real-time coverage of the latest events in the global markets.

Planning 195

Planning Paid Search Agency Content Custom Publishing 195

Vision Edge Marketing

NOVEMBER 11, 2024

Massive Action Case Studies to Inspire Your Business Success Massive action sounds good but does it work? This alignment fosters innovation, as teams are encouraged to think big and take bold steps that can propel the business forward. Take a moment to review your strategic growth plan.

Lead Ranking 312

Lead Ranking Allocation Lead Scoring Business 312

Convince & Convert

SEPTEMBER 28, 2024

In these case studies, the products went viral thanks to their customers and fans, not a brand-led campaign or product launch. Future marketing textbooks will no doubt include these as modern case studies. That’s still true. But how these brands responded is what you want to pay attention to. Want even more?

Viral Marketing 156

Viral Marketing Branding Brand Identity Paid Search Agency 156

Martech

SEPTEMBER 11, 2024

Case studies/use cases Contrary to conventional wisdom, we found that case studies were used/consumed at the beginning of the buyer’s journey rather than later. BDRs/SDRs used industry case studies or solution-specific use cases to build credibility early in the conversation.

Sales Qualified Leads 133

Sales Qualified Leads Case Studies Content Case Study 133

Marketing Insider Group

MARCH 17, 2025

” That means your budget should go toward publishing in-depth, valuable content like blog posts, guides, videos, and case studies that establish your brand as an industry expert. Customer testimonials and case studies create credibility, making potential buyers more comfortable with their purchasing decisions.

Marketing Budget 147

Marketing Budget Paid Content Marketing Budget Creation Budget Programs 147

Martech

OCTOBER 18, 2024

Case study Earlier this year I was working with a university client and needed a features, advantages and benefits (FAB) analysis for earning an MBA. Dig deeper: Data analysis and market research top list of AI use cases Use case 2: Receive persona feedback on your marketing campaigns This use case is more fun than the first one.

Copywriting 132

Copywriting Marketing AI Generation Paid Search Agency 132

Marketing Insider Group

AUGUST 26, 2024

Now is perfect for sharing helpful resources, case studies, and special offers with leads to keep engagement consistent. This ensures a cohesive narrative that resonates with the audience. Highlight how your products or services address real-world healthcare challenges to demonstrate value and relevance.

Demand Generation Agencies 195

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 195

Marketing Insider Group

JANUARY 31, 2023

Case Studies, Success Stories & Client References A marketing agency’s history can tell you a lot about their ability to implement an effective marketing strategy. Although many marketing agencies opt out of publishing client case studies on their website, they’re typically glad to share these upon request.

Advertising Agencies 350

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 350

Martech

AUGUST 19, 2024

Incorporating industry-specific language, relevant case studies and personalized calls to action (CTAs) significantly enhances engagement. Incorporate trust signals, such as testimonials, case studies or industry certifications, to reinforce credibility.

Account Based Marketing 114

Account Based Marketing Ideal Customer Profiles ABM Sales Management 114

Martech

AUGUST 1, 2024

One item we consistently found is a favorite case study. For example, they may reason that a case study may be important mid-stage to understand or demonstrate business impact. Champions prefer case studies because they like to see themselves in the situation.

Buyer's Journey 116

Buyer's Journey Ad Building Case Studies Case Study 116

Martech

DECEMBER 23, 2024

Case studies on successful campaigns: Articles that detail real-world examples of successful marketing campaigns, including the strategies used, challenges faced, and measurable outcomes, are highly valuable. Case studies Why. For example, if someone clicked on a case study, send them a related whitepaper.

CMS Development 106

CMS Development Industry CMS B2B Thought Leadership B2B 106

Martech

JANUARY 2, 2025

Case study: Building a hypothesis Heres a real-life example of how I built a hypothesis for a test years ago. Internal inspiration Case study 1: Failed performance tests Even if a test fails, you should look for learnings you can leverage in the future. Thats not a hypothesis. This time the test won.

Webinar Metrics 109

Webinar Metrics CTR Case Studies Case Study 109

Martech

MARCH 25, 2025

They rarely interest prospects or customers and can damage your email marketing program, as shown in the case study below. Case study I helped a client create a new email newsletter a year ago. Ive used this ratio for years, and you can see it in action in the case study creative above.

Newsletter 114

Newsletter Paid Search Agency Companies Case Studies 114

Zoominfo

SEPTEMBER 24, 2024

Content Engagement: Monitoring downloads of whitepapers, engagement with case studies, or attendance at webinars. Consideration Stage: If a prospect starts engaging with product comparisons or case studies, this might trigger a notification to the sales team to reach out with a personalized offer or a demo.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130

Marketing Insider Group

OCTOBER 2, 2023

Case Studies and Testimonials When it comes to choosing a marketing agency for your startup, words can only go so far. Let’s explore the significance of case studies and testimonials in this decision-making process: A glimpse into real-world results. Learning from past campaigns. Building trust and credibility.

Advertising Agencies 305

Advertising Agencies Marketing Agencies 2 Startups Paid Search Agency 305

Webbiquity

MARCH 31, 2025

Types of Content for Demand Generation Marketers from SAP SE , a global enterprise software giant, leaned on educational materials like whitepapers and case studies to tackle complex industry pain points. Case Studies: Illustrate real-world impact with tangible results. Lets delve deeper.

Demand Generation Agencies 180

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 180

Zoominfo

FEBRUARY 7, 2025

A prospect downloads a competitor comparison chart and begins engaging with high-value case studies. AI recommends industry-specific case studies to buyers based on their role and past engagement, improving relevance and increasing conversion rates. Use AI tools to track and optimize time spent at each stage.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Lead Ranking Intent Signal 130

Martech

SEPTEMBER 30, 2024

There will eventually be a new level of maturity in the coming years, with many case studies to provide proof of outcomes. While every white-collar worker is concerned about career impact (and rightly so), the momentum is too great to ignore. 2024 has brought us into the “trough of disillusionment” for generative AI.

Marketing AI 138

Marketing AI Generation Work Management Paid Search Agency 138

Zoominfo

FEBRUARY 28, 2025

Case Study: Thermo Fisher Scientific Biotechnology firm Thermo Fisher approached ZoomInfo after their sales leaders suspected there were greater opportunities in their SMB market than they were currently calculating. The data universe foundation of ZoomInfos GTM Intelligence platform makes this possible.

Marketing Analytics Tools 130

Marketing Analytics Tools CRM Enterprise Management Zoominfo 130

Contently

AUGUST 30, 2024

Case studies While case studies aren’t traditionally written by customers, they do allow you to show potential consumers how other people use your product to build their business and make their life easier. Bonus points: Scour social media for customer reviews and mentions of your brand.

Storytelling 128

Storytelling Marketing Mix Paid Content Word of Mouth 128

Trade Press Services

NOVEMBER 11, 2024

Collaborate on Industry-Specific Case Studies Joint case studies with customers give brands insight into client challenges, solutions, and success metrics. Case studies also tell compelling stories that show target audiences you have a proven track record of delivering results.

Effectiveness 92

Effectiveness B2B Thought Leadership Case Studies Case Study 92