Marketing Insider Group

OCTOBER 19, 2020

It’s recommended to create different content formats—case studies, whitepapers, surveys, etc.—to Case Studies. Your peers will be intrigued to understand the success of your work, and putting together a well-thought-out case study often provides valuable resources for the industry as a whole. Interviews.

Link Building 363

Link Building Top of Funnel Ad Building Lead Ranking 363

Marketing Insider Group

JANUARY 31, 2023

Case Studies, Success Stories & Client References A marketing agency’s history can tell you a lot about their ability to implement an effective marketing strategy. Although many marketing agencies opt out of publishing client case studies on their website, they’re typically glad to share these upon request.

Advertising Agencies 350

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 350

Marketing Insider Group

APRIL 4, 2023

You can attract high-value prospects with blogs, SEO, case studies, e-books, and whitepapers. Case Studies Spotlighting a customer is delicious bait to bring in those feisty prospects that are still on the fence. Case studies display a client who benefitted from your work and showed tangible results.

Inbound Marketing 327

Inbound Marketing Examples Campaigns Planning 327

Marketing Insider Group

AUGUST 26, 2020

Use Case Studies of Similar Companies. Spend some time in online research to find case studies of B2B or B2C companies that have implemented a content marketing program. You might need to do a little digging beyond the cursory treatment these case studies receive online to find the numbers for their actual ROI.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Marketing Insider Group

DECEMBER 17, 2020

Case studies are like juiced-up testimonials that showcase specific instances where your products or services have clearly demonstrated their value. Case studies should be primarily educational but allow you to discuss your capabilities and quantifiable benefits.

Marketing Budget Creation 356

Marketing Budget Creation Marketing Budget B2B Thought Leadership Content 356

Marketing Insider Group

OCTOBER 2, 2023

Case Studies and Testimonials When it comes to choosing a marketing agency for your startup, words can only go so far. Let’s explore the significance of case studies and testimonials in this decision-making process: A glimpse into real-world results. Learning from past campaigns. Building trust and credibility.

Advertising Agencies 306

Advertising Agencies Marketing Agencies 2 Startups Paid Search Agency 306

The Point

JULY 27, 2021

Do you have competitive insights or case studies for this account? Having case studies in place that prove success at other companies in the space is a huge advantage. Independent of intent data, are there company or market events or trends that suggest a particular account deserves priority?

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

The Point

APRIL 4, 2024

Interestingly, three formats were deemed most likely to be associated with a buying decision within 12 months: playbooks, case studies, and trend reports. This trend also highlights the need for marketers to tailor content to both buyers and influencers: IT, Finance, Operations, and so on.

Trends 293

Trends B2B Thought Leadership B2B Content 293

Marketing Insider Group

JANUARY 13, 2021

Consider a “swarming” type of technique to increase your posting on the profile with positive customer experiences like video testimonials and case studies. Such a scenario could be a windfall for content, including blogs, case studies, and videos. Countering these negatives isn’t easy.

Marketing Management 363

Marketing Management Content Marketing Planning Content 363

Marketing Insider Group

SEPTEMBER 28, 2020

Cloud business applications provider Intermedia uses their blog to share news, security advice, and case studies of businesses successfully deploying cloud technology to improve performance. Intermedia Cloud Communications Blog. DivvyHQ Blog.

Thought Leadership 362

Thought Leadership Enterprise Management Work Management Marketing Management 362

Webbiquity

MARCH 28, 2023

Case Studies Image credit: Scott Graham on Unsplash The case study is the go-to content format when your goal is to demonstrate your expertise and authority. Coschedule features some great case studies. You can check out their Evernest one as an example. They are not trying to convert the reader.

Top of Funnel 319

Top of Funnel Marketing & Strategy Marketing Strategy Planning 319

Marketing Insider Group

NOVEMBER 16, 2020

One case study for HP details the company’s experimentation across multiple units. One case study from IBM reports the company had a 70% increase in revenue following a three-month customer messaging pilot program. Optimizely is an excellent tool for this. Image: Optimizely. Image: Segment.

Marketing AI 362

Marketing AI A/B testing Tools Lead Scoring 362

Marketing Insider Group

DECEMBER 9, 2024

Blog posts, case studies, whitepapers, and videos are popular formats that help improve search rankings. Align your content topics with these intents to attract the right audience and meet their expectations. Determining Content Formats Decide which types of content will best suit your SEO strategy.

SEO 287

SEO Marketing Websites Effectiveness Top of Funnel 287

Webbiquity

JUNE 30, 2022

Provide case studies, testimonials, and reviews. While adding logos of well-known clients helps establish your brand credibility, using case studies, customer testimonials , and reviews further builds trust among your website users.

Marketing Websites 305

Marketing Websites Ad Building Lock-In Case Studies 305

Marketing Insider Group

AUGUST 31, 2020

So, to convert more leads, create content that: Solves pain points through use cases and case studies. How many clicks would it take for a lead to find the most relevant case study? Long-form content like 10-page reports or hour-long webinars. Content created by nobodies. Is authored by industry experts.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Scoring Lead Ranking 363

Marketing Insider Group

SEPTEMBER 16, 2020

Stories are an excellent way to package case studies down into bite-size snippets. When you publish a new in-depth case study, create a Story to accompany it so your message is propelled to the top of the newsfeed. Add some copy to dress it up and tap Share. Showcase Your Loyal Customers.

Linkedin 363

Linkedin Marketing & Strategy Business Case Studies 363

Marketing Insider Group

OCTOBER 18, 2021

Someone later in the stages of the buying process might be looking for confirmation that your brand is indeed the one to choose, and that person might be better convinced by a whitepaper or in-depth case study. Publishing case studies that demonstrate your success with other customers.

Top of Funnel 363

Top of Funnel Acquisitions Content Marketing Lead Ranking 363

Marketing Insider Group

JULY 1, 2020

Because accounts were not having the right customer conversations that were supported by case studies, content and messaging that proved “unique value” gained and where future opportunities lied, the team was not able to drive top-to-bottom engagement. For example… 1.

Ideal Customer Profiles 329

Ideal Customer Profiles Work Management Planning Paid Search Agency 329

Marketing Insider Group

AUGUST 10, 2020

A: That was a fun case study. As stated in the case study, the sponsorship of senior leadership at the parent firm has been key to our ability to market to all 300 of their portfolio companies as a market of one. What is the update on the program and what direction has it and your team taken in the interim?

Account Based Marketing 347

Account Based Marketing ABM Work Management Marketing Management 347

Marketing Insider Group

AUGUST 24, 2020

Utilize Interviews and Case Studies. Case studies are another content idea that tends to be very popular with readers as they can glean valuable insight from real-world situations. Writing prompts can be a fantastic way to get you out of a case of writer’s block. Use Writing Prompts.

Enterprise Management 357

Enterprise Management Work Management Marketing Management Content 357

Marketing Insider Group

SEPTEMBER 20, 2021

On the other hand, case studies that highlight your successful partnerships with other manufacturers won’t matter to retailers, but will be relevant to manufacturers considering you as a partner. Segmentation helps you identify what kind of content will provide value for each audience group and develop your content accordingly.

Top of Funnel 340

Top of Funnel Lead Ranking Content Marketing Work Management 340

Vision Edge Marketing

OCTOBER 29, 2024

Thought leadership articles, white papers, and case studies can position your company as an authoritative source. Encourage satisfied customers to share testimonials, reviews, and case studies. Create High-Quality, Relevant Content: AI prioritizes content that is not only relevant but also high quality.

Marketing AI 245

Marketing AI Buy Marketing Analytics Tools Demand 245

Webbiquity

NOVEMBER 10, 2020

.” While there’s no reason to doubt these findings, a few caveats are important to note: The relative value of user reviews versus case studies is highest for relatively simple, low-cost (under four figures per certainly, under low five-figure purchases often) SaaS products versus enterprise software.

Enterprise Management 311

Enterprise Management Sales Management Work Management Marketing Management 311

Marketing Insider Group

JUNE 30, 2020

Newsletters can do everything from promote your latest blog post or case study, talk about upcoming seminars or webinars, serve as a mini-article, and more. Case Studies. If you want to show off your experience, case studies are a great way to do it. All you need to do is provide the information!

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

Marketing Insider Group

AUGUST 27, 2024

Creating valuable content like blogs, whitepapers, and case studies establishes your company as an industry expert. High search rankings make it easier for potential customers to find you. Content Marketing Content marketing is another vital strategy. This content should address common questions and challenges your audience faces.

Paid Search Agency 312

Paid Search Agency Companies Marketing Analytics Tools Marketing & Strategy 312

Trade Press Services Newsletter

JULY 11, 2024

Diversify mediums across thought leadership articles, case studies, how-to videos , webinars, and podcasts. Collaborate with influencers to create valuable, relevant, and informative content that is aligned with target audiences’ needs and interests. Provide influencers with creative flexibility to do what they do best.

B2B Marketing 280

B2B Marketing B2B Thought Leadership Webinar Metrics Advertising Agencies 280

The Forward Observer

JULY 12, 2024

Through personal anecdotes, case studies, and practical strategies, this book provides a roadmap for managing chaotic change—a process that drives and sustains innovation.

Work Management 271

Work Management Touchpoints Click Rate Amazon 271

Marketing Insider Group

SEPTEMBER 7, 2021

The best agencies will have these examples at the ready in the form of case studies, example materials, and customer testimonials. We can tackle a wide variety of content needs, too, including e-books, case studies, infographics and more. Don’t be afraid to ask for examples of how they’ve helped other brands succeed.

Advertising Agencies 347

Advertising Agencies Paid Search Agency Ad Agencies Creativity 347

Trade Press Services Newsletter

DECEMBER 5, 2024

With free access to actionable articles, case studies, and how-to’s, subscribers receive topical information that helps them stay ahead of the curve. Also, subscribers can customize preferences to receive content relevant to specific roles, industries, or interests.

Marketing AI 226

Marketing AI B2B Marketing Planning B2B Thought Leadership 226

Webbiquity

DECEMBER 1, 2020

This presentation from Twin Cities Startup Week starts with clarification of how B2B influencer marketing works (and how it differs from the B2C type), ends with a case study, and in between details a dozen key do’s and don’ts for achieving success. B2B Influencer Marketing Case Study: G2Planet.

Enterprise Management 284

Enterprise Management B2B Marketing Work Management Marketing Management 284