Cintell

FEBRUARY 24, 2016

Most businesses can’t meet the needs of any business size in any vertical. The development of personas can apply to more than just marketing content and storytelling. We know we’re customer-centric by looking at our churn rate.

Planning 100

Planning Paid Search Agency Cross-Selling Buyer Personas 100

Hubspot

DECEMBER 12, 2017

Because it's necessary for SaaS reps to have a deep working knowledge of the software, product roadmap, and frequently asked questions, their base salary and commission is usually higher than reps in other verticals. SaaS commission, like other sales verticals, is paid when a rep closes new business or renews existing accounts.

Enterprise Management 84

Enterprise Management Work Management Sales Qualified Leads Lead Ranking 84

SalesIntel

OCTOBER 17, 2024

Her storytelling expertise has been recognised through invitations to judge the Digital Impact Awards, the IABC Gold Quill Awards and the PRWeek Global Awards. With many roles under her belt, she remains at heart a storyteller and brand evangelist, believing in the power of relationship-driven growth.

Enterprise Management 52

Enterprise Management Marketing Analytics Tools Demand Generation Agencies Work Management 52

Marketing Insider Group

MARCH 8, 2021

Keep track of other growth metrics as well when you can attribute them to content: cost/lead, value of each sale, customer loyalty and churn rates, etc. Intriguing storytelling. Publish a case study because the client is in your target audience’s vertical. Focus on audiences by vertical, account, or job role.

Practices 363

Practices Webinar Metrics Top of Funnel Marketing & Strategy 363

Marketing Insider Group

SEPTEMBER 14, 2023

It all comes down to the art of brand storytelling and activating your employees to deliver effective thought leadership. Publish a case study because the client is in your target audience’s vertical. Focus on audiences by vertical, account, or job role. It’s easier to optimize when you know what you’re looking for.

Top of Funnel 301

Top of Funnel Practices Content Marketing Planning 301

seo.co

FEBRUARY 14, 2023

If your churn rate is too high, even a marketing strategy with a high propensity to generate new traffic and customers will fail. Take a look at how Workday does this in their storytelling ad, which shows the stories of people using Workday: We are Workday. Image Source: Zendesk ) Customer retention.

Paid Content 97

Paid Content Paid Search Agency Work Management Marketing Management 97