The Point

DECEMBER 30, 2024

When the sales team needs help boosting pipeline, the request of marketing is usually either: 1) more leads, or 2) better leads, or 3) a combination of the two. However, if demand generation isnt producing the number of opportunities that the company needs, simply ramping up leads at the top of the funnel isnt always the solution.

Lead Ranking 167

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Sales Qualified Leads 167

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 352

Planning Analytics Enterprise Management Work Management 352

Zoominfo

FEBRUARY 10, 2021

Want to crush your quarterly sales quota? Add some storytelling sauce to your sales pitch. Storytelling can help you hit your sales quotas faster. It works because people love hearing about characters who face and overcome challenges. And that makes sales pitches more engaging – for both you and your prospects.

Storytelling 246

Storytelling Examples Tips Enterprise Management 246

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

Marketing Automation Services 130

Marketing Automation Services Lead Capture Budget Programs Enterprise Management 130

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. What pain points does your marketing department face regularly?

Conference 72

Conference Advertising Agencies Peer-to-peer B2B Marketing 72

Marketing Insider Group

SEPTEMBER 7, 2021

In this post, we’re gonna give you the straight facts (with examples) on how to grow your SaaS business through a simple content marketing blog strategy. Addressing customer pain points in SaaS blog content shows customers why your solution is relevant for them. Image Source. Keep Things Timely.

Top of Funnel 72

Top of Funnel Product Work Management Marketing & Strategy 72

Marketing Insider Group

JANUARY 11, 2023

In e-commerce, investing in multi-channel marketing can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of. To overcome multi-channel marketing challenges, you have to know how you’re going to address these challenges when they appear in front of you.

Multi-Channel 311

Multi-Channel Advertising Channels Work Management Marketing Management 311

Zoominfo

FEBRUARY 26, 2018

As a busy sales rep, you don’t have a ton of time to spend perusing blog posts. But, what if we told you a quick reading break might actually increase your sales productivity? Here are 25 of our favorite sales blogs. Top 25 Sales Blogs for all Sales Professionals. 1. Factor8: Your Inside Sales Advisor.

Sales Management 206

Sales Management Top of Funnel Zoominfo B2B Thought Leadership 206

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal. Deal - 25% OFF across all MONTHLY plans.

Enterprise Management 330

Enterprise Management Marketing Automation Services Work Management Marketing Management 330

Marketing Insider Group

MARCH 28, 2023

For some, that might mean entering new markets. Work across channels. Focus your organization efforts around two primary places: your customer database and your inventory management system. Rather, it is the ongoing process involved in maintaining clean data that is complete and error-free. Pinpoint your ideal customers.

Small Business Marketing 298

Small Business Marketing Work Management Data Hygiene Practices 298

Zoominfo

NOVEMBER 5, 2020

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. Data is at the core of every go-to-market motion. It will be purpose-built for go-to-market teams to identify actual buying centers rather than legal entities with no purchasing power.

Zoominfo 246

Zoominfo Enterprise Management Work Management Marketing Management 246

Marketing Insider Group

SEPTEMBER 21, 2020

B2B marketers who blog get 67 percent more leads than those who don’t. Business owners who create a blog and commit to posting regularly will see an increase in traffic, leads, and sales. Here are eight tips any business owner can use to create a world-class company blog. Configure Your Blog. Subscribing to your newsletter.

Top of Funnel 361

Top of Funnel Paid Search Agency Companies Marketing Automation Services 361

Marketing Insider Group

DECEMBER 3, 2019

Tech companies are in somewhat of a unique position in the world of marketing. And all of this must somehow be tied back into making sales. These factors can make successful content marketing far from a simple task for many technology brands. But the proof is in the figures – it works. Quick Takeaways. SAP Digitalist.

Enterprise Management 265

Enterprise Management Work Management Marketing Management Effectiveness 265

Content Standard

OCTOBER 2, 2020

There is a lot of debate surrounding the marketing funnel—from who owns it, be it marketing or sales, to whether or not it’s still relevant to today’s consumer buying process. First, let’s establish a basic framework for the funnel, so we can better address these issues.

Top of Funnel 145

Top of Funnel Marketing Funnels Work Management Digital Marketing Funnels 145

Zoominfo

FEBRUARY 26, 2021

Sales automation tools streamline repetitive tasks so you can focus on selling. Explore popular solutions and how they can integrate with your CRM in this complete guide. What is Sales Automation? Today’s Sales professions spend just 34% of their time selling. The Rise of Sales Automation. Salesforce.

Automation 162

Automation Work Management Top of Funnel Marketing AI 162

ANNUITAS

JANUARY 19, 2022

Research shows that 99% of B2B buyers would both make a new purchase and complete a renewal in an end-to-end digital service model. Additionally, a majority of respondents are very comfortable spending $50k or more entirely through self-service channels. It’s clear: Buyers want a self-service purchasing option.

Sales Management 130

Sales Management Lead Ranking Work Management Marketing Management 130

Webbiquity

JULY 6, 2021

In B2B sales, it’s essential to connect new buyers immediately with a customer success specialist or use some other onboarding process in order to create an excellent post-purchase experience. Finally, product demonstrations can help manage your customers’ expectations and ensure they know what they’re planning to buy.

Churn Rate 333

Churn Rate Work Management Marketing Management Comparison 333

Salesforce Marketing Cloud

NOVEMBER 15, 2023

Think of sales management like a sports team. The best sales managers operate the same way, inspiring, educating, and guiding their teams to maximize revenue. Consistent sales growth and a happy team, not to mention sizable commissions and happier, more loyal customers. What is the sales management process?

Work Management 111

Work Management Marketing Management Marketing AI Forecasting 111

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 302

Paid Content Stats Marketing Budget Webinar Metrics 302

Webbiquity

NOVEMBER 18, 2021

Today’s B2B buyers are time-strapped and overwhelmed with information, making sales harder than ever. Being able to communicate with the correct context and timing is essential as a sales representative. Market volatility, environmental or economic adversity, and reputation concerns are all possible trigger events.

Ideal Customer Profiles 256

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 256

Marketing Insider Group

MARCH 31, 2020

Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020. Voice Searches: Go to the Head of the Class.

Trends 363

Trends Work Management Peer-to-peer Marketing Management 363

Marketing Insider Group

NOVEMBER 16, 2019

I’ve talked before about why I believe that marketing has a marketing problem. Most people think marketing is just ads. But here’s the thing – these salespeople have earned that reputation through underhand tactics and trying to trick people into buying something they don’t want or need. Marketing isn’t sales.

Work Management 279

Work Management Marketing Management Paid Search Agency Budget Programs 279

markempa

FEBRUARY 6, 2018

CEOs and sales leaders have long wondered: how can we drive organic growth and increase sales from existing customers? In fact, the traditional approach is no longer working. Brent Adamson: I work with an organization formerly known as CEB and has now been acquired by Gartner. But it’s elusive. Well, sure.

Organization 283

Organization Research Work Management Marketing Management 283

Zoominfo

AUGUST 14, 2020

Part one of our GTM series was all about our inbound go-to-market motions. We refine and refine as much as we can, applying learnings in real-time, based on outcome-powered lead scoring and routing to scoring a rep’s performance. Investing in process means investing in people. But don’t let circumstances defeat the process.

Zoominfo 200

Zoominfo Marketing Analytics Tools Work Management Marketing Management 200

Webbiquity

FEBRUARY 23, 2021

The Services. Though the company’s service and technology offerings have evolved and greatly expanded over the years, its essential mission has stayed the same: to empower clients to use data better in their organizations, to create valuable analytics that help them become heroes to their businesses. The Market.

Enterprise Management 328

Enterprise Management Work Management Marketing Management Budget Programs 328

Zoominfo

JUNE 6, 2019

Sales prospecting—a common source of misery for most sales reps—is a critical aspect of selling for nearly all businesses. Prospecting uncovers potential buyers, fuels an organization’s sales pipeline, and provides important context to future sales conversations. What is B2B Sales Prospecting?

B2B Sales 212

B2B Sales Top of Funnel Cold Calling Buyer Personas 212

Zoominfo

SEPTEMBER 2, 2021

As anyone who works at ZoomInfo will tell you, we move fast and with purpose. So it’s no surprise that less than two months after acquiring Chorus , a conversation intelligence platform, we worked quickly to upgrade the integration between the products. As any sales professional knows, seconds truly do count.

Zoominfo 52

Zoominfo Forrester Forecasting B2B Sales 52

Zoominfo

AUGUST 23, 2018

In today’s sales environment, the role of the B2B sales manager has become more complex than ever before. From generating leads to forecasting to reporting— the modern sales manager is expected to juggle a variety of responsibilities that play a significant role in the success of an organization. Wondering why?

Zoominfo 174

Zoominfo Lead Ranking Work Management B2B Sales 174

Zoominfo

JULY 8, 2021

Sales reps and marketers that use ZoomInfo and Microsoft Dynamics 365 are about to see their day-to-day lives get easier thanks to a new collaboration between the two companies. Previously, these same sales reps needed to leave their home base to search for prospects and build opportunity pipelines.

Zoominfo 246

Zoominfo Features Enterprise Management B2B Sales 246

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. I’ve already touched on how we can expect marketing to evolve strategically , and in this article, I’ll be looking in more detail at some of the specific trends to look out for.

Trends 364

Trends Planning Paid Search Agency Enterprise Management 364

Webbiquity

APRIL 23, 2019

When you launch a software company just as the tech industry is crashing…and your target market is about to have an existential crisis…and you’re here 20 years later to talk about your success…you’ve got a story worth sharing. The NASDAQ bubble was bursting. So signal coverage was slow, and spotty at best.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Marketing Automation Services 177

Zoominfo

JULY 28, 2020

Putting together a B2B marketing team kind of feels like assembling a superhero group. An essential step towards building this powerful pack is recognizing which areas in your marketing structure currently come up short. to marketing team structure. Marketing team structure by audience segments.

Enterprise Management 246

Enterprise Management Paid Search Agency Work Management Marketing Management 246

Zoominfo

SEPTEMBER 7, 2022

You’ve probably heard by now how intelligent lead routing — an automated system of processing leads — can help sales teams improve their speed to lead and ensure nothing falls through the cracks. As you evaluate solutions, ask yourself these framing questions: What Results are You Expecting? Take Spectrum as an example.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Marketing Automation Services 130

Kaon

SEPTEMBER 26, 2019

In the spirit of going around the room and introducing yourself, let’s get to know our newest team members, as well as the one thing they love most about working at Kaon. Pia Achterberg, Project Manager. She has held varying roles with increasing responsibility in consulting, analytics, finance and account management.

Class 30

Class Enterprise Management Work Management Marketing Management 30

InsightSquared

FEBRUARY 12, 2020

Want to improve rep effectiveness? Whether you are building a RevOps function from scratch or scaling your RevOps team, you may find yourself in the difficult position of navigating the vast landscape of 7,040 marketing tech and 950 sales tech solutions to build the perfect RevOps tech stack. . Want to speed deal cycles?

Work Management 177

Work Management Marketing Management Advertising Funnels Top of Funnel 177

Sprout Social

DECEMBER 29, 2022

When you hear the phrase “work smarter, not harder,” what comes to mind? Is it ways you could automate processes? If you answered yes, your current project management strategies and corporate communications tools might need an upgrade. The benefits of project management software. Scheduling and planning.

Enterprise Management 112

Enterprise Management Work Management Budget Programs Marketing Management 112

Marketing Insider Group

FEBRUARY 13, 2023

It’s now been 20 years since the team at ITSMA coined the term Account-Based Marketing (ABM). I was very fortunate to work with ITSMA (now Momentum ITSMA after their merger) during a good part of my nearly two decades with SAP Marketing (and beyond). Not surprisingly, ABM is the top B2B marketing tactic.

Account Based Marketing 289

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 289