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Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers

Choozle

Updated Privacy-Compliance Requirements 1. Privacy policies must be transparent and instructive. The Regulations illustrate how privacy policies should be a place of actionable instruction and not merely a restating of the text of the law. The link(s) must live in the website’s footer.

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Utilizing Personalized Customer Data for Franchise Marketing

SmartBug Media

By tracking the habits and behaviors of various audiences, franchise owners can more easily classify users to optimize marketing efforts. Leveraging Personalized Data in Local Pay-Per-Click (PPC) Advertising One way franchises can better target their customers is by using the user’s location to create tailored pay-per-click (PPC) ads.

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7 Digital Marketing Tactics That Could Land You in Legal Trouble

Valasys

It also ensures that ads clearly disclose all their endorsements or material connections. Consumer protection laws safeguard consumers against fraudulent and predatory marketers, and they include proper regulations on sales tactics, pricing, and consumer privacy. Poor data storage can expose you to lawsuits.

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Technology for Small Business

Buzz Marketing for Technology

Classifieds. Newspaper Ads. Newspaper Ads. Classifieds. Privacy Policy. Technology. Personal Tech. tq@work. Food & Wine. Family & Relationships. Marketplace. Real Estate. Logging in to talk shop. BY GRANT BUCKLER. Newspaper: Customer Care. Contact Us. Press Room. Corrections. Vacation Stops.

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Should You Outsource Your Social Media Efforts?

Online Marketing Institute

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds ); // ); // Trending Stories YouTube Video of the Day: Is David Beckham’s Pepsi Clip Real or Fake? Have an account?

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

A Policy of Protection While speaking recently to a room full of ad agency folks, I asked the audience if they had a social media policy in place for their staff. If your team uses social media at work, particularly for clients, you’ve got to have a policy. Ad Chickadee ? You have to train employees too.

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Data privacy legislation: what display advertisers need to know

Bannerflow

In this article we explain why data-privacy is needed, and the impact data privacy legislation is having (and will have) on display advertising. Plus, what you can do to ensure your display ads continue to deliver the biggest impact in the context of heightened data privacy.