Contently

MARCH 20, 2018

In my opinion, content marketing’s most misunderstood metric is bounce rate. Our engagement metrics look great,” they say, “but our bounce rate is so high. Google Analytics defines bounce rate as the number of “single-page sessions divided by the number of total sessions.” Isn’t that bad?”

Top of Funnel 167

Top of Funnel Content Marketing Marketing Analytics Tools Planning 167

Zoominfo

MARCH 13, 2025

Smartsheet: Using Data, Insights, and Alignment to Maximize Win Rates Challenge: Smartsheet , a modern project and portfolio management solution, achieved impressive growth through both strategic acquisitions and product-led strategies. 59% increase in win rates 3X improvement in audience match rate for advertising campaigns.

130

130

Optinmonster

FEBRUARY 16, 2023

To achieve this goal, you might track several metrics, such as open rate, click-through rate, conversion rate, and revenue generated from the email campaign. Email Open Rate Open rate is how many people actually open the email that you send to them. Open rate is typically tracked using a tiny image.

Email Marketing 103

Email Marketing Clickthrough Click Rate Open Rate 103

NuSpark Consulting

AUGUST 12, 2018

Here is how to track them all with Google Ads for better, more complete optimization and reporting. Videos increase your website or landing page engagement, yielding positive results like click-throughs, lead generation, and sales. An initial email with a video receives an increase click-through rate by 96%. TRANSCRIPT.

Statistics 113

Statistics Video Marketing Sales Qualified Leads Clickthrough 113

Hubspot

APRIL 6, 2017

That’s where conversion rate optimization (CRO) comes in. What Is Conversion Rate Optimization (CRO)? These conversions occur all over the website -- on the homepage, pricing page, blog, and landing pages -- and all of these can be optimized for a higher number of conversions. conversion rate.

Conversion Rate 101

Conversion Rate Lead Ranking Optimization Conversion 101

LeadSloth

FEBRUARY 20, 2012

This was in response to an article on trial conversion optimization that I wrote over a year ago. Conversion rates will increase with even the most basic nurturing process. Feel free to try sending company overviews or analyst whitepapers, but in most cases you’ll see sub-par clickthrough rates.

Lead Nurturing 100

Lead Nurturing Marketing Automation Services Software Sales Qualified Leads 100

Tomorrow People

JANUARY 7, 2021

Maybe they communicate one idea well, or scoop up a high percentage of clickthroughs. Each stage may take multiple clicks in multiple media, but thinking of each process as a sales funnel lets you ask further strategic questions: How many steps are there in each customer journey? What drop-off rate should you expect between stages?

Lead Generation 156

Lead Generation Lead Ranking Marketing Qualified Leads Sales Qualified Leads 156

Unbounce

MAY 7, 2020

This makes it easy for someone considering clicking away to know exactly what they’re turning down. Canvas Factory found this out when they discovered a certain popup’s conversion rate on blog posts was just 0.18% compared to 11% on product pages. Clicking away from a popup should be simple and straightforward.

Paid Content 145

Paid Content Design Examples Paid Search Agency 145

Hubspot

OCTOBER 26, 2020

Ever since I was first introduced to search engine optimization (SEO), I've had to use it in every role I've had from editorial writing jobs to marketing blogging. Cost-per-click (CPC). Cost-per-click (CPC) is the amount that you'll pay for each click on your ad. Clickthrough rate (CTR). Paid Search KPIs.

Cost Per Click 101

Cost Per Click Cost per Acquisition Paid Search Agency Search Marketing 101

Act-On

JUNE 20, 2024

Our writers and designers optimize every creative asset based on past performance. And over time, our marketing strategies and tactics zero in on the ROI bullseye of low-cost MQLs and sky-high conversion rates. Moving beyond early indicators like opens and clicks will focus your time and attention on the data that actually matters.

Marketing Attribution 130

Marketing Attribution Lead Ranking Rules Ideal Customer Profiles 130

Ambal's Amusings

MARCH 27, 2012

High Clickthrough Rates : Outbrain clickthrough. rates are the highest when compared to others and that makes Outbrain more cost efficient than most other forms of marketing. No additional creative, campaign set up or optimization is required. Here are 5 interesting features that make Outbrain unique.

Tools 100

Tools Advertorials Clickthrough Planning 100

Hubspot

MARCH 6, 2017

If the content of a video ad is closely related to a search the viewer has been researching, they might be more likely to watch the entire ad or click through the ad to the website. per click on YouTube, compared to the average Google Search cost per click, which is estimated to be between $1-2. In-Stream Ads.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertising 101

Convince & Convert

JANUARY 2, 2014

Using Buffer’s built-in analytics , I was able to look at the number of clicks, favorites and Retweets each of our Tweets received. The first data point we looked at was clicks: Our click-through rate did grow, but not by very much. Clicks, on the other hand, show engagement with the original content.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

Sprout Social

JUNE 10, 2021

With open rates and click rates easily available, you can benchmark your own performance against your industry’s average. Personalization by using the customer’s name has a 46.21% open rate while naming a product has a 44.01% open rate. Does using their names increase the open rate? Times to send.

Newsletter 141

Newsletter Email Marketing Effectiveness Planning 141

Hubspot

FEBRUARY 26, 2018

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. As you optimize your web pages and emails, you might find there are a number of variables you want to test. But these tests can also be complex.

Clickthrough 101

Clickthrough Sample Multivariate analysis Landing Pages 101

Unbounce

SEPTEMBER 1, 2020

I’ll give you a hint: It’s the same thing that separates a scroll-by from a click-through. The one thing that all your leads, clickthroughs, and customers have in common is that they’ve taken action. This might be clicking a “buy now” button on a sales page or filling out a lead gen form to “download your free copy.”.

Conversion 145

Conversion Examples Landing Pages Top of Funnel 145

Sharpspring

MARCH 7, 2022

If someone clicks on your ad and gives their contact details, they become a lead. What if someone clicks on a Google ad but ends up subscribing to your mailing list via a social link? The cost-per-click and any subsequent actions (e.g. Clickthrough rate (CTR). Bounce rate. Obviously, that’s rarely ideal.

Sales Management 86

Sales Management Top of Funnel Cost per Lead Cost per Acquisition 86

KoMarketing Associates

JUNE 21, 2018

Everybody wants more clicks. But not just any clicks. Clicks that convert. Clicks that convert profitably. And once you’ve got that, you’ll want clicks that convert profitably with a shorter sales cycle. Every B2B pay per click marketer wants these things. Click conversion rate. Literally.

Adwords 131

Adwords Paid Search Agency Ads B2B Marketing 131

Martech

MARCH 27, 2023

Knowledge of conversion rates, budget optimization, clickthrough rates and other performance metrics are critical. Outside of social engagement, these KPIs are all aligned with financial metrics. One mistake in reporting can result in millions of dollars of loss for brands.

Paid Search Agency 25

Paid Search Agency Planning Budget Programs Marketing Budget Creation 25

markempa

SEPTEMBER 30, 2013

We are not optimizing webpages or call scripts, we are optimizing thought sequences – this means getting into the psychology of the customer and understanding those thought sequences to achieve the desired conversion – whether it’s a click, a filled-out form, or even a sale.

Lead Management 120

Lead Management Lead Ranking Ideal Customer Profiles Lead Scoring 120

Unbounce

JUNE 17, 2020

When we click a link or ad for any type of downloadable content, it’s the landing page that helps us decide what to do next. Maybe you click away or go read some other ebook instead. But before you can wow your readers, you need to get them to click “download.”. Want to increase conversion rates? Who’s behind it?

Landing Pages 145

Landing Pages Work Management Top of Funnel Marketing Management 145

Unbounce

JUNE 10, 2021

Nowadays, achieving growth and gaining new audiences solely through organic search is tough, so most marketers supplement these with pay-per-click (PPC) ads. Google adds up your Quality Score using three factors : The likelihood someone will click on your ad ( expected clickthrough rate ). What Can Cause High CPA?

Cost per Acquisition 141

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 141

FunnelEnvy

JULY 11, 2022

To help sort out your numbers, let’s go over some of the most essential paid ads metrics viewed through the lens of conversion rate optimization, the pursuit of converting more traffic into leads that have taken a specific action within your funnel. Clickthrough Rate. Bounce Rate. Time on Page.

Clickthrough 78

Clickthrough Advertising Advertisements Advertising Funnels 78

Oktopost

SEPTEMBER 4, 2020

In addition, according to some studies, LinkedIn users convert to leads at a rate nearly three times higher than Twitter or Facebook users. The average CPC (cost per click) on Facebook is 64 cents , while on LinkedIn , it’s an impressive $3.49. In addition, Facebook is by far the more mature advertising network.

Linkedin 151

Linkedin Facebook Cost Per Click B2B Thought Leadership 151

ConvertKit

OCTOBER 30, 2020

Step #1: Optimize and promote your YouTube videos. ConvertKit landing pages were designed by world-class pros to be fully customizable and give you the quick data to improve your conversion rates and grow your business. Step #1: Optimize and promote your YouTube videos. Ask, “Would I click on this?” Jump ahead.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Hubspot

APRIL 6, 2021

If the keywords you're targeting have high cost-per-click (CPC) and you have a small budget, it may not be the best place for you to invest your money. This means that you'd get a maximum five clicks per day – pretty limiting. For instance, let's say you have a $100 daily budget. Stages in the Buyer's Journey.

Top of Funnel 98

Top of Funnel Facebook Ads Cost Per Click 98

ClickZ

OCTOBER 23, 2020

Their philosophy is simple: ‘one-click’ route to all – acquiring customers, setting up and sending an automated journey, converting a prospect into a sale, gathering all the data from a customer journey for a 360-degree view of engagement – one-click-everything. Case Study: Haymarket Media. Taking a look at Maropost set up.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Work Management Automation 116

ConvertKit

AUGUST 28, 2020

Improve clickthrough rate. Because it means you can optimize your content to show up in YouTube search results and get more views. This process is YouTube search engine optimization or SEO. This creator likely optimized this video for “macrame plant hanger,” and has received over 141,000 views. Jump ahead.

Youtube 70

Youtube Clickthrough Click Rate Marketing & Strategy 70

Martech

JUNE 3, 2022

That represents a compound annual growth rate of 13.7% Click here to download! Of course, technology players often introduce new features – some at a higher rate than others. The main impact of these changes on email marketers is the decline of the open rate as a meaningful metric. Click here to check it out!

Marketing Automation Services 142

Marketing Automation Services Enterprise Management Work Management Marketing Management 142

Martech

MAY 24, 2023

Dig deeper: 6 tactics to create recession-proof email marketing One key signal is that average email open rates are declining, as inboxes filter out promotions and consumers stop bothering to check those folders. To maintain clicks, many marketers have fallen into the trap of sending more campaigns, but this only papers over the cracks.

Email Marketing 108

Email Marketing Gartner Peer-to-peer Planning 108

NuSpark Consulting

MAY 3, 2012

After 30 days of even rotation of ads, Google will start displaying ads that are most likely to get more clicks. By hovering over keyword status, you can now see Google’s rankings (below average, average, above average) for three key attributes: Expected clickthrough rate , ad relevance , and landing page experience.

Adwords 100

Adwords Features Google Lead Ranking 100

Martech

MARCH 28, 2023

Letter Neurotransmitter/Hormone Journey Stage D Dopamine Seek O Oxytocin Choose S Serotonin Use E Endorphins Fix Dig deeper: Optimization science: Technology and brain science can drive performance Seek stage: Dopamine Dopamine is a neurotransmitter that drives your customer’s behavior in the pursuit of goals.

Advertising Agencies 134

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 134

SendX

SEPTEMBER 9, 2018

Since no personal information is required like email or phone number, hence you may get up to 10% opt-in rate. Low Unsubscription Rate. Since it is a new marketing channel and unsubscribing from web push notifications is not straightforward for not tech-savvy audience hence the unsubscription rate is significantly low.

CTR 150

CTR A/B testing Opt-in Click Rate 150

Salesforce Marketing Cloud

DECEMBER 11, 2023

Read on for tips on how AI can help your email marketing, from generating messages to optimizing their performance. What’s ahead for AI email marketing 50 ways to send better emails How do you get readers to click and read your emails? They work together to automate, optimize, and personalize the email marketing process.

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Unbounce

DECEMBER 13, 2018

The go-getters ended up with a huge head start since ETAs proved to have higher clickthrough rates (CTRs) than standard ads. There are now ten different types of manual extensions and six automated extensions that advertisers can use to compel more clicks: Google ad exensions are free to implement and often improve your ad’s CTR.

Ads 111

Ads Google Mobile Advertising Clickthrough 111

Sprout Social

AUGUST 14, 2019

You might already know about social media ads and how to optimize them. It doesn’t always happen but when the ads are right on target , it saves you a lot of time clicking around. Someone searching for custom mugs is likely to click one of these sites. But how familiar are you with Google Ads and AdWords?

Adwords 109

Adwords Lead Ranking Lead Scoring Paid Content 109

BenchmarkONE

AUGUST 1, 2019

Pay-per-click ads are a great way to drive more awareness for your brand and more traffic to your site. Clickthrough rate. If you’re paying for clicks, then it makes sense that your clickthrough rate would be a pretty telling metric in terms of how your ads are performing. Conversion rate.

PPC 66

PPC Advertising Agencies Lead Ranking Lead Scoring 66