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The Biggest Questions to Ask a B2B Lead Gen Company

Inbox Insight

When considering outsourcing your lead generation , selecting the appropriate partner is not just imperative—it’s critical for fueling your sales pipeline and enhancing your ROI. Without vetting potential vendors, there’s a tangible risk of allocating budget towards low-quality leads, affecting your sales funnel.

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These 3 B2B Marketing Campaigns Will Help Inspire Your Brand

Salesforce Marketing Cloud

Marketing automation lets you automate business processes, personalize content and experiences, and track customer engagement. Marketing automation lets you automate business processes, personalize content and experiences, and track customer engagement. The expectations can be overwhelming. Read stories of marketing automation success.

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Sales Pipeline Radio, Episode 210: Q & A with Karen Leland @Karenleland

Heinz Marketing

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher.

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5 Reasons Legacy Brands Struggle With SEO (and What to Do About Them)

Moz

Posted by Tom.Capper Given the increasing importance of brand in SEO , it seems a cruel irony that many household name-brands seem to struggle with managing the channel. Despite global brand recognition and other established advantages that ought to drive growth , the reality is that having a household name doesn't ensure SEO success.

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Video Production Equipment and Software for Every Budget

Vidyard

Do you have a seasoned video production manager, or is this your team’s first shoot? Or maybe it’s a prosumer camera plus an expert in Adobe Premiere video editing software. Each video creator is different, and they have different video equipment needs. Please—before you run out and buy anything—read this whole guide. Promise us.

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Sales Strategy Guide: 5 Steps to More Efficient Selling

Salesforce Marketing Cloud

What’s better than making a sale? Making a selling machine — a defined sales process fit to match your customer and your product, with tools and data to make your sellers more productive and efficient. Create this, and the repeatable, dependable sales will come. That’s what a sales strategy is all about.

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How to Create Powerful Customer Testimonials Using Video

Vidyard

Customer testimonials can do a fair bit of the legwork of a marketing and a sales team, helping to convince leads and move them further through the funnel and closer to a closed deal. Or maybe you only use it on social or for top of funnel campaigns. Attention spans are short (only 8 seconds long!),