SendX

SEPTEMBER 25, 2024

The content is increasing and thus you end up fighting for a few seconds of attention, your content gets lost and you don't even 'own' the audience. So how can you get direct access to the inbox & undivided attention of your audience while creating content that drives value for them? But their attention span is decreasing.

Newsletter 355

Newsletter Examples Design Open Rate 355

Marketing Insider Group

NOVEMBER 2, 2020

But I’m going to explain exactly why I think content marketing is better than PPC and why you should focus the majority of your efforts on your content strategy. When implemented properly, content marketing offers a higher ROI than PPC in the long-term. Only content can do that for you. What Is Content Marketing?

Paid Search Agency 364

Paid Search Agency Paid Content Search Marketing Top of Funnel 364

Marketing Insider Group

JUNE 22, 2021

Businesses worldwide continue increasing their content marketing budgets to expand their reach and grow their audiences online. But if they don’t have a content distribution plan in place, a lot of their time, effort, and resources will end up going to waste. Every type of content requires unique distribution tactics.

Distribution 362

Distribution Cost Per Click Marketing Budget Marketing Budget Creation 362

Marketing Insider Group

MARCH 11, 2024

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. It’s time to embrace the chaos and create video content that leaves a lasting impression. It’s time to embrace the chaos and create video content that leaves a lasting impression. Each video is more than just a play button.

Fulfillment 306

Fulfillment Video Marketing Content CTR 306

Marketing Insider Group

MAY 26, 2021

We’re here today to help simplify what can be a complex process: building a successful content marketing program. In our step-by-step guide, we’ll walk through what you need to know to develop a sophisticated content marketing plan to hit your goals and win new customers for your business. What is a Content Marketing Program?

Budget Programs 360

Budget Programs Paid Content Planning Startups 360

Marketing Insider Group

JUNE 14, 2021

Videos are easy to digest, can help people understand your business better, and will bring life and motion to your content and messaging. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. Create Your Video Content. Quick Takeaways.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

DECEMBER 10, 2024

Features to Consider Segmentation: Ability to divide contacts into relevant lists based on behavior, preferences, or demographics. Analytics: Reporting capabilities for tracking opens, clicks, conversions, and other key metrics. Offer Relevant Product Suggestions: Tailor recommendations based on purchase or browsing history.

CRM 270

CRM Email Marketing Click Rate Work Management 270

Marketing Insider Group

OCTOBER 25, 2021

Developing great content for email marketing is one of the most effective ways you can encourage organic sharing and increase your brand visibility. Less is more when it comes to content for email marketing — it should always be clear, relevant, and get straight to the point. High-performing content for email marketing.

ROI 353

ROI Email Marketing Planning CAN-SPAM 353

Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. This isn’t just about throwing content into the digital universe and hoping for the best. Why Zemanta?

Paid Content 319

Paid Content Distribution Cost Per Thousand Cost Per Click 319

Marketing Insider Group

OCTOBER 23, 2023

Even the best content can get lost in the shuffle, generating few or no returns. A staggering 47% of marketers emphasize researching their audience to ensure content success, yet many pieces still fail. With so much information on the internet these days, it’s not enough to just produce great content anymore. And our answer?

Paid Search Agency 305

Paid Search Agency Cost Per Click Ads Lead Ranking 305

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story. You can incorporate case studies in content marketing in a myriad of ways.

Case Studies 350

Case Studies Case Study Studies Top of Funnel 350

Marketing Insider Group

SEPTEMBER 3, 2024

As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps. Quick Takeaways Use detailed checklists for SEO, content marketing, social media, email marketing, and PPC to streamline your digital marketing efforts and avoid missing key steps.

Paid Content 303

Paid Content Planning Work Management PPC 303

Marketing Insider Group

AUGUST 5, 2024

Quick Takeaways Tracking key metrics like CTR, conversion rate, CPC, ROAS, and CAC is essential for understanding and improving paid media performance. Click-Through Rate (CTR) CTR measures how often people click on your ad after seeing it. A high CTR means your ad is compelling and relevant.

Cost Per Click 322

Cost Per Click Marketing Agencies 2 Advertising Agencies ROAS 322

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? The answer is simple: conduct a content gap analysis. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. What is Content Gap Analysis? Why is Content Gap Analysis Important?

Analysis 359

Analysis Top of Funnel Work Management Lead Ranking 359

Marketing Insider Group

MAY 16, 2021

One of the biggest challenges when it comes to Content Marketing strategy is the content itself. As Michael Brenner explains , most of the content produced by marketer’s “sucks.” It just isn’t engaging or relevant. And Content Marketers know it. Of course, Content Marketers don’t create bad content on purpose.

Tips 362

Tips Budget Programs Content Social Networks 362

Marketing Insider Group

FEBRUARY 16, 2021

If you’re like most content marketers, you want to get the maximum value out of every blog post you create. Evergreen content is a collection of content that is relevant to your target audience for years to come. In other words, evergreen content is timeless. Answer Perennial Customer Questions.

Marketing Agencies 2 356

Marketing Agencies 2 Lead Ranking Lead Scoring Content 356

Marketing Insider Group

NOVEMBER 5, 2024

PPC (Pay-Per-Click) advertising relies heavily on one foundational element: keywords. By identifying and implementing the right keywords, you can make sure your ads appear in front of audiences already searching for relevant products or services. While this approach may increase impressions, it often results in lower relevance.

PPC 289

PPC Keywords Cost Per Click Advertisements 289

Marketing Insider Group

OCTOBER 18, 2021

But that same marketplace offers a big opportunity to attack customer acquisition with content — and not just any content. We’re talking high-quality, user-focused, SEO optimized, unique, innovative content that grabs attention and converts web visitors into paying customers. Your content. Ready to learn how to do it?

Top of Funnel 363

Top of Funnel Acquisitions Content Marketing Lead Ranking 363

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. Quantifying content marketing is a standard part of determining its performance. So, how are you quantifying content marketing? How and what you measure should align with the goals in your content strategy. What content are they consuming?

Marketing Analytics Tools 363

Marketing Analytics Tools Content Marketing Work Management Marketing Management 363

Marketing Insider Group

JULY 3, 2023

However, searching for current content ideas can be time-consuming. Investigate our list of resources for discovering current trending topics that keep your content relevant. Test the features in popular marketing software and sites, such as Buzzsumo, Ahrefs, and Trends.co, to discover fresh subjects for content.

Trends 325

Trends Marketing AI Lead Scoring Lead Ranking 325

Marketing Insider Group

JUNE 16, 2020

A picture speaks a thousand words – but video content marketing attracts and engages users even better. Critically, video content marketing blurs the line between entertainment and outright advertising. So the questions I want to answer today: Where should we post our video content marketing ? What Is Video Content Marketing?

Video Marketing 353

Video Marketing Content Marketing Planning Youtube 353

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. What Is a Content Marketing Strategy? It’s not a content plan.

Template 362

Template Marketing & Strategy Marketing Strategy Content Marketing 362

SendX

NOVEMBER 14, 2024

It ensures that campaigns are well-structured, properly targeted, and effectively designed, leading to higher engagement and conversion rates in email marketing efforts. Table of Contents Getting to the Inbox 1. The visual content helps in passing across your message in ways that words might not be able to at times.

Email Marketing 370

Email Marketing ROI CAN-SPAM Autoresponders 370

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. Higher conversion rates.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success.

Top of Funnel 319

Top of Funnel Marketing & Strategy Marketing Strategy Planning 319

SendX

MAY 14, 2020

Studies have shown that personalized emails have great conversion rates. Email list segmentation increases engagement since the content is relevant to a specific group of recipients or subscribers. Targeted emails have higher open up to 20 to 40% and click-through rates. These days mass emails don’t work anymore.

Segmentation 370

Segmentation Practices Best Practices Click Rate 370

Marketing Insider Group

SEPTEMBER 7, 2021

As we say goodbye to summer and prepare for the final few months of 2021, it’s not too early to think about what new strategies you want to add to your content marketing plan for next year. But publishing content that’s optimized for all 200 of these signals? High-Value, Relevant Content. Google ranking factors.

Google 363

Google PageRank SERP Clickthrough 363

Marketing Insider Group

DECEMBER 20, 2021

For example, email opens and clicks can show engagement level, while the unsubscribe rate can indicate if audiences find your content interesting and relevant. Open rate: How many people open your marketing emails. Click-through rate: The ratio of users who click on a specific ad to the total number of viewers.

Cost per Acquisition 361

Cost per Acquisition Campaigns Lead Ranking Planning 361

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why your company should miss out. If you haven’t already, this is your sign to hop on the video content bandwagon.

Video Marketing 336

Video Marketing Content Marketing Content Paid Search Agency 336

Marketing Insider Group

NOVEMBER 18, 2024

Creating a social media content calendar brings order and consistency to your content planning process. A structured calendar makes sure you stay consistent, relevant, and focused on your goals. By building one, you keep control over your content and engage your audience effectively.

Social Media 246

Social Media Ad Building Media Content 246

Marketing Insider Group

NOVEMBER 12, 2024

Successful on-page optimization involves various strategies, including keyword placement, content quality, and site structure. Quick Takeaways: On-page SEO involves optimizing individual web pages to rank higher and earn more relevant traffic. Key factors include keyword usage, content quality, meta tags, and internal linking.

Lead Ranking 287

Lead Ranking Lead Scoring SEO Marketing & Strategy 287

The Point

OCTOBER 29, 2021

And indeed, increasing Web engagement and Web conversion rates is still a primary use case for chatbots in a B2B context. Lead nurturing has long since become more than just an email channel, as marketers expand nurture campaigns to include channels like remarketing, content syndication, paid social, and even direct mail.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

SendX

APRIL 22, 2021

Not every email has to be selling something, but even when you do, you can't expect your subscribers to click through to your offer unless it’s compelling. You should have a clear email progression so that your campaign is targeted, predictable, and relevant. Tons of it! So, put VALUE first in everything you do.

Newsletter 352

Newsletter Practices Best Practices Deliverability 352

Marketing Insider Group

MARCH 10, 2021

Did you know that 51% of searches end without a click-through? Ads can push organic results way down on a user’s page—especially on mobile devices—which can significantly impact the click-through rate. Google Ads are ranked by relevancy and usability to a user’s search intent. Featured Snippet. Local Pack.

SERP 343

SERP Paid Search Agency Features Companies 343

Marketing Insider Group

DECEMBER 5, 2022

As content marketing experts, it’s our job to find out-of-the-box ways to help our clients accomplish their goals. Headlines with negative superlatives, such as “worst” or “fail”, have a 30% higher click-through rate than those without. Numbers let the brain know that your content is efficient. Neuro-what?

Traffic 358

Traffic Copywriting Click Rate Trigger Marketing 358

Marketing Insider Group

JUNE 12, 2023

Good content will nudge the needle on your business’s visibility. Remarkable content changes lives and earns you loyal followers. For example, a recent study showed that educational content made buyers 131% more likely to purchase from the publisher. How can you make the kind of content that sticks with your target audience?

Content 291

Content Act-On Viral Marketing Fulfillment 291

Marketing Insider Group

MARCH 11, 2024

Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. Your Content Isn’t Hitting the Mark You have probably heard that content is king in the digital age. But you can’t just throw content out there and see what sticks. You know that content drives engagement.

Top of Funnel 322

Top of Funnel Sales Qualified Leads Lead Leads 322