Liveintent

MAY 23, 2018

“The time for marketers to fully implement email targeting and personalization strategies is now,” travel business website Skift wrote recently while offering a $495 report on how travel businesses can better use email marketing. Create urgency. Playing the email game. So, what are the lessons?

Email Marketing 67

Email Marketing Advertising Agencies Newsletter Work Management 67

SmartBug Media

OCTOBER 15, 2021

Another topic that was hot and steaming at INBOUND this year was: email marketing. We compiled our favorite sessions around email marketing and are sharing the hottest trends and insights with you on this recap blog. Higher open rate (b2b increase 38%; b2c 27%). B2B 21% increase and B2C 22% increase open rates.

Email Marketing 52

Email Marketing Open Rate Clickthrough Click Rate 52

Optinmonster

DECEMBER 22, 2022

Email marketing is one of the most effective digital marketing strategies around. You can use email for generating leads as well as bringing them through your marketing funnel towards closing the sale. Email marketing is a top lead generation channel and most likely always will be. Email marketing is also easy to measure.

Lead Generation 89

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 89

Hubspot

JULY 31, 2020

In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ). Not only is email not dead, but 78% of marketers have seen an increase in engagement on this channel over the course of the last year. What Is an Email Marketing Campaign?

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Madison Logic

FEBRUARY 28, 2024

Account-based marketing (ABM) is the most effective way to boost marketing efforts though a hyper-targeted and personalized approach to reaching and engaging in-market accounts. Read on to learn everything you need to know to become an ABM wiz in no time. What Is Account-Based Marketing?

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52

Hubspot

DECEMBER 5, 2012

Marketers “sent” emails in 1995. Today, marketers “set” emails. Instead, many marketers simply set up an email and use it for months. Instead, many marketers simply set up an email and use it for months. This presents a hurdle for lead nurturing marketers. Start with the open rate of each email in the workflow.

Lead Nurturing 28

Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28

Hubspot

MAY 17, 2021

Today, I look forward to checking my email and hearing from my favorite brands on everything from the news and the marketing world to product launches and sales. As this marketing channel continues to evolve, one thing users are looking for is interactivity. Take The Daily Carnage , a daily newsletter that covers all things marketing.

Webinar Metrics 101

Webinar Metrics Examples Tips Clickthrough 101

Optinmonster

OCTOBER 27, 2022

Do you need some Black Friday email marketing inspiration? Shoppers who purchase through email spend 183% more than customers who don’t receive email marketing campaigns. Plus, open rates and clickthrough rates on abandoned cart emails increase during the Black Friday weekend. Fitbit: More is More.

Template 72

Template Examples Urgency Marketing Marketing Automation Services 72

Hubspot

JUNE 21, 2016

Practicing good inbound marketing means sending emails to people who actually want to hear from you. And then, when someone actually opens your email, they don't actually click through. Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails.

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

SEPTEMBER 23, 2013

So as marketer, you''ve got a lot to compete with. Use language and messaging that they are familiar with and excited about, and start to watch your open rates skyrocket. Include their first names (it could increase clickthrough rates ), or even add something about their specific location. 2) Personalization.

Clickthrough 28

Clickthrough CAN-SPAM Click Rate Urgency Marketing 28

Act-On

JULY 8, 2024

Personalization has become the norm in B2C email marketing. But any myth that prevents marketing teams from personalizing email can damage opens, engagement, and revenue. Our campaign clickthrough rate soared from 1.32% to 17.93%. Times have changed. Personalization is no longer creepy — it’s table stakes.

Personalization 130

Personalization Webinar Metrics Privacy Protection Lead Ranking 130