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The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

ViewPoint

Brian Carroll , Executive Director, Revenue Optimization at MECLABS shared some very compelling statistics in his response: There are three types of lead nurturing programs that every marketer should take full advantage of: 1. There were some terrific responses and I’ll share them over the course of two blogs. The impact? The welcome email.

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How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. It takes a serious and well-considered startup marketing strategy.

Startups 148
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How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. It takes a serious and well-considered startup marketing strategy.