Martech

MAY 25, 2023

Almost half of the most advanced CDP users have significant challenges with data integration, Gartner’s Matt Wakeman told an audience at Marketing Symposium. Blowing up conventional wisdom This was the week Gartner analysts set about exploding some very familiar ideas about customer data collection and management.

Gartner 115

Gartner Lead Ranking CMO Conference 115

Marketing Insider Group

APRIL 26, 2021

As a CMO, having a solid creative background can also help you form stronger bonds with your team members. According to a Gartner survey , 73% of CMOs will fall back on lower-risk strategies in 2021. Empower your colleagues and employees to reach their full potential in their distinct areas of expertise.

Organization 363

Organization Planning Marketing Budget Terms and Conditions 363

chiefmartech

AUGUST 29, 2021

But it is why I always look forward to Gartner’s annual CMO Spend Survey report. Allocation of budget is a CMO’s way of “voting with their wallet” for what they think is most important. That’s probably not the most flattering of metaphors. Okay, scratch that image.

CMO 128

CMO Budget Programs Allocation Digital Transformation 128

ANNUITAS

NOVEMBER 29, 2023

There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization. While the data on average tenure for CMOs changes each year, the consistent trend is that – among the C-suite – CMOs typically have some of the shortest tenure, well shorter than CEOs, CFOs and CIOs.

CMO 147

CMO Positioning Peer-to-peer Marketing Analytics Tools 147

B2B Marketing Directions

OCTOBER 3, 2021

The findings of the August 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP. The CMO Survey is conducted semi-annually, and it provides a wealth of information.

CMO 96

CMO Customer Surveys B2B Gartner 96

Marketing Insider Group

OCTOBER 28, 2015

In 2012 Gartner predicted that by 2017 marketing would have a bigger IT budget than IT. In fact, a Gartner analyst pointed out that that the reporting structure for IT determined its focus. The post Are CMO Ambitions Too Low? And then there’s IT. I don’t know if that will be the case, but it sure has added credence to marketing.

CMO 100

CMO Gartner Case Studies Paid Search Agency 100

Content Standard

APRIL 23, 2024

So why the recent flurry of headlines pronouncing the death of the CMO? In reality, the CMO role is evolving, as it should , and companies are restructuring, as they do. Thankfully, I know very few CMOs who fit this description. Successful CMOs are effectively becoming customer ethnographers.

CMO 104

CMO Enterprise Management Planning Work Management 104

Crimson Marketing

MAY 15, 2015

According to Gartner, just a few years ago, the number of companies for whom customer experience was the key point of competition was in the 30% range. By 2016, Gartner predicts, that figure will have risen to a whopping 86%.

CMO 100

CMO Gartner Brand Identity Branding 100

KoMarketing Associates

MARCH 2, 2021

After a tumultuous year in 2020, new research suggests that CMOs are looking to take a low risk, low cost approach to achieve their objectives for the remainder of 2021. In the survey, Gartner also explored 11 different marketing strategies that could either be rescaled, reduced or reinvented.

Customer Surveys 157

Customer Surveys Gartner Product CMO 157

KoMarketing Associates

SEPTEMBER 9, 2020

The impact of the COVID-19 pandemic has been felt across the marketing industry, but new research suggests that CMOs are not particularly worried about their businesses rebounding in the coming months. In addition, Gartner data suggests that almost 60% of CMOs are building scenario plans that include a second wave of disease outbreak.

Gartner 165

Gartner Fulfillment CMO Statistics 165

Contently

NOVEMBER 12, 2020

Content is the #1 representation of your brand today, and while most CMOs give lip-service to its importance, that’s usually not reflected in the attention or resources they allocate to it. Content teams often sit two or three levels below the CMO.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

KoMarketing Associates

NOVEMBER 20, 2018

Gartner recently conducted “The CMO Spend Survey 2018-2019” and discovered that MarTech now accounts for 29 percent of total marketing expenses. Last year, the same survey conducted by Gartner suggested that marketers would be focused on digital marketing and customer retention. Looking Back on Marketing Investments in 2017.

Customer Surveys 145

Customer Surveys Advertising Agencies Gartner Paid Search Agency 145

KoMarketing Associates

DECEMBER 24, 2019

Gartner recently published “The Annual CMO Spend Survey 2019-2020” report, and statistics showed that marketing budgets accounted for an average of 10.5% Marketers often need a healthy budget to achieve their top objectives, but new research suggests that 2020 may come with less resources than in previous years. This is a drop from 11.2%

Marketing Budget 159

Marketing Budget Marketing Report CMO Gartner 159

CMSWire

MAY 17, 2024

Explore CMO strategies for thriving despite a 15% drop in 2024 marketing budgets, based on key findings from the latest Gartner survey. Continue reading.

Marketing Budget 135

Marketing Budget Gartner CMO Marketing & Strategy 135

Vision Edge Marketing

DECEMBER 15, 2020

We live in a peer-bound world,” says Chandar Pattabhiram, CMO for Coupa. In fact, a Gartner research study found that when B2B buyers consider a purchase, they spend only 17% of their time meeting with potential suppliers. Peer Influence and its Effects on the B2B Buying Process.

Peer-to-peer 269

Peer-to-peer Buy Sales Cycle B2B Sales 269

KoMarketing Associates

OCTOBER 27, 2020

Despite the changing landscape of B2B marketing, previous research suggests that CMOs, in particular, do not believe that COVID-19 will have a lasting negative impact on the industry. Additionally, almost 60% of CMOs are building scenario plans that include a second wave of disease outbreak.

Purchase 166

Purchase B2B Gartner CMO 166

Crimson Marketing

NOVEMBER 10, 2014

As Lance Walter, CMO of financial intelligence technology company Host Analytics suggests, there is a better way. He ought to know—his company’s marketing budget is already 3 times greater than its technology budget—a turn of events Gartner predicts will only begin to proliferate widely after a couple more years.

Budget Programs 100

Budget Programs Enterprise Management CMO Planning 100

KoMarketing Associates

SEPTEMBER 10, 2020

Gartner recently released Part 2 of “The Annual CMO Spend Survey,” and statistics showed that 69% of B2B marketers intend to increase their budget for digital advertising, while 18% expect to dedicate at least the same amount as before.

Spending 166

Spending Marketing Report B2B Marketing Advertisements 166

KoMarketing Associates

NOVEMBER 27, 2017

Looking ahead to 2018, CMOs already have an idea of how they intend to spend their marketing budget, according to new research. Gartner recently released its “CMO Spend Survey 2017-2018: Budgets Recede Amid Demand for Results” report, providing a deep analysis how CMOs intend to utilize their budgets.

Mobile Advertising 168

Mobile Advertising Budget Programs Mobile Marketing Gartner 168

KoMarketing Associates

OCTOBER 22, 2020

Gartner released Part 2 of “The Annual CMO Spend Survey,” and data suggested that 69% of B2B marketers intend to increase their budget for digital advertising, while 18% expect to at least dedicate the same amount as before.

Paid Search Agency 161

Paid Search Agency Advertising Agencies Mobile Advertising Gartner 161

Sword and the Script | B2B

MAY 21, 2024

Gartner survey shows B2B marketing leaders divvy up ‘anemic’ marketing budgets, which are at the lowest levels in four years If it feels like your marketing budget is tight, you are not alone. That is according to Gartner, which published a new poll of 395 CMOs across North America and Europe. That’s up from 58.3%

Paid Content 70

Paid Content CMO Paid Search Agency Spending 70

Martech

MAY 13, 2024

Marketing technology spending fell this year, reaching its lowest level in a decade, according to a new Gartner report. in 2023, according to Gartner’s 2024 CMO Spend Survey. Meanwhile, CMOs are clearly prioritizing media spend as they seek to drive revenue growth.” Martech is now getting 23.8% It went from 25.6%

Spending 128

Spending Marketing AI Gartner Advertising Agencies 128

KoMarketing Associates

APRIL 11, 2019

Gartner conducted “The CMO Spend Survey 2018-2019” and found that MarTech already accounts for 29 percent of total marketing expenses, which is an increase from 22 percent recorded in 2017.

Event Marketing 150

Event Marketing Customer Surveys Microsite Gartner 150

Convince & Convert

MARCH 31, 2015

For example, at a marketing leadership event a little over a year ago, ConAgra Foods chief marketing officer (CMO) Joan Chow publicly wondered “if in five to 10 years whether we should be called chief marketing offices anymore. Consumers don’t like to be marketed to. We should be thinking of ourselves as chief value officers. ”.

Work Management 150

Work Management Marketing Management Paid Search Agency Cross-Selling 150

Martech

MAY 22, 2023

That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing Symposium and Xpo in Denver. Another key finding was that 71% of CMOs believe they lack the budget successfully to execute this year’s strategies. this year Catalytic marketing.

Spending 123

Spending Allocation Gartner Planning 123

Martech

FEBRUARY 23, 2022

A new study from Gartner found that consumer opinions about the metaverse are vague and largely uncertain. In the Gartner survey, only 18% of respondents said they are “primarily excited” about impacts the metaverse may have, while 21% said they were “primarily concerned” about the metaverse. If it’s not Facebook, it’s a big retailer.

Gartner 145

Gartner Paid Search Agency Opinions Internet Marketing 145

Martech

SEPTEMBER 24, 2024

The problem is real — media spend is falling out of balance Companies are spending less on marketing overall, according to Gartner’s 2024 global CMO survey. If you’re the CMO or VP of marketing, ask whether your transactional programs come close to that standard. The average marketing budget is 7.7%

Budget Programs 132

Budget Programs Marketing Budget Paid Search Agency Advertising Agencies 132

Biznology

FEBRUARY 1, 2018

Back in 2012, Garner Group predicted that CMOs would outspend CIOs by 2017, but maybe were skeptical. The numbers for 2017 aren’t yet in, but last year, Gartner doubled down with data saying, “Yes, it is really going to happen in 2017.”

Work Management 172

Work Management Marketing Management Vendors Gartner 172

Kabbage

OCTOBER 18, 2016

Larry Ellison’s comments in AdAge from a few years ago predicted the CMO of the future will be the revenue center, customer success center, and ultimate driver of the business. The main reason for this shift is that CMOs control the acquisition budgets of the business and these budgets now have a direct effect on revenue growth.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157

Vision Edge Marketing

APRIL 19, 2018

Investment in Marketing Technology (Martech) remains strong based on the Gartner CMO 2017-2018 spend survey which found that Marketing leaders are allocating 22% of their expense budget to martech. Despite the investment, many marketers struggle with making the most out of martech.

Marketing Automation Services 189

Marketing Automation Services Allocation Planning Budget Programs 189

Martech

NOVEMBER 25, 2024

Marketing technology budgets have declined by 18% over the past six years, with Gartner reporting a radical reprioritization of resources this year. Martech budgets experienced the steepest cuts , reflecting a shift in control from CMOs to other enterprise leaders like IT and CFOs.

Budget Programs 125

Budget Programs Enterprise Management Marketing Automation Services Work Management 125

Adobe Experience Cloud Blog

MARCH 20, 2018

If you’re a marketer with aspirations to one day become a CMO, what or where do you look for inspiration and motivation to continue on your growth path to leadership? So, it begs the question: are YOU on the path to becoming a next-gen CMO? The next-gen CMO does not see sales as the enemy but as a critical teammate.

Advertising Agencies 134

Advertising Agencies Ideal Customer Profiles CMO Paid Search Agency 134

xiQ

JUNE 29, 2021

Redwood City, California, June 29, 2021- xiQ , an AI-powered B2B sales and marketing platform, has been named a Cool Vendor in Technology Marketing 2021 by Gartner Inc. Whereas a report for a CMO may include insights that show an influencing personality that appreciates collaboration. All rights reserved.

Gartner 62

Gartner Vendors ABM Account Based Marketing 62

xiQ

JUNE 29, 2021

Redwood City, California, June 29, 2021- xiQ , an AI-powered B2B sales and marketing platform, has been named a Cool Vendor in Technology Marketing 2021 by Gartner Inc. Whereas a report for a CMO may include insights that show an influencing personality that appreciates collaboration. For more information on xiQ, visit www.xiqinc.com.

Gartner 62

Gartner Vendors ABM Account Based Marketing 62

xiQ

JUNE 29, 2021

Redwood City, California, June 29, 2021- xiQ , an AI-powered B2B sales and marketing platform, has been named a Cool Vendor in Technology Marketing 2021 by Gartner Inc. Whereas a report for a CMO may include insights that show an influencing personality that appreciates collaboration. For more information on xiQ, visit www.xiqinc.com.

Gartner 62

Gartner Vendors ABM Account Based Marketing 62

Martech

NOVEMBER 29, 2023

That’s the conclusion of new Gartner reports about what CMOs need to focus on in the coming year. Marketing leaders spend 17% more time collaborating cross-functionally than their non-marketing peers do, according to Gartner. In the coming year, there are three things CMOs must focus on according to Gartner.

Marketing AI 122

Marketing AI Peer-to-peer Paid Search Agency Ads 122

KoMarketing Associates

MARCH 5, 2019

The bar for customer experience has been raised,” said Lynne Capozzi, Acquia CMO. Gartner published “The CMO Spend Survey 2018-2019” and found that MarTech now accounts for 29 percent of total marketing expenses. Marketers have expanded to new channels and adapted new technology to keep pace with consumer expectations.

Marketing Report 120

Marketing Report Personalization CMO Gartner 120