Marketing Insider Group

DECEMBER 10, 2020

Event Registration, Marketing, and Promotion. Event Registration, Marketing, and Promotion. To simplify data collection, transfer, and integration, consider using a combined platform for event registration, promotion, and marketing. Those topics are outlined below: Task Organization and Prioritization. Event Budget Management.

Marketing Automation Services 338

Marketing Automation Services Marketing Management Planning Process 338

Hubspot

JUNE 20, 2018

Segment your email lists by buyer persona. Use varying types of email subscriptions to send more targeted content to specific segments of your marketing personas. Host a co-marketing offer with a partner. Collect email addresses at a trade show. Collect email addresses at registration. The best part?

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Biznology

JANUARY 5, 2015

trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has grown 2-3% in 2014, not all shows have seen this increase. Part of the challenge today for trade show marketers is to cost effectively attract attendees.

Trade Show 80

Trade Show Co-Registration CPM Cost Per Thousand 80

Adobe Experience Cloud Blog

AUGUST 13, 2012

Trade Shows generally meet these goals, but we know, from our own program analysis that they are a very expensive way to meet the first one i.e. generate leads (check out our 7 things to avoid at Trade Shows ). Goals: We set up the following goals: Registration and attendance. To Build your Brand. Revenue impact.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Hubspot

MARCH 28, 2012

3) Host an online webinar and collect email addresses at registration. 9) Collect email addresses at offline events like trade shows , and import them into your database. 12) Create multiple email subscriptions types that you use to send more targeted content to specific segments of your marketing personas.

Email Marketing 28

Email Marketing Top of Funnel Paid Search Agency Co-Registration 28

Golden Spiral

JANUARY 7, 2021

The COVID-19 pandemic shut the doors on hundreds of conferences and trade shows in 2020. Organizations hosting virtual events found that 45% of registrants attend live. 10% of registrants who didn’t participate live, attended on demand. Trade show booths are collecting dust in warehouses. The speakers.

Co-Registration 62

Co-Registration Trade Show Conference Webcast 62