Marketing Insider Group

OCTOBER 1, 2024

Building Communities Instead of One-Time Transactions Traditionally, marketing leaders focused on making a sale, viewing the transaction as the ultimate goal. Today’s marketing leaders recognize the value of building communities around their brand. These tools make it easier to refine strategies and maximize results.

Work Management 200

Work Management Budget Programs Marketing Management CMO 200

Marketing Insider Group

DECEMBER 3, 2024

It’s about steadily building a community through regular posting, responding to comments, and offering valuable content. You can create a welcoming community by responding thoughtfully to comments and questions. However, organic growth takes time and requires consistent effort. A simple “Thank you!”

Social Media 278

Social Media Organization Media Ad Frequency 278

Trade Press Services Newsletter

FEBRUARY 6, 2025

Leverage your newsletter to grow an engaged community around your business or personal brand. ” Loyal readers who consistently engage with your newsletters can become your strongest advocates, creating a sense of connection and community. Grow your audience. Generate leads.

Newsletter 217

Newsletter Linkedin Thought Leadership Touchpoints 217

Convince & Convert

NOVEMBER 22, 2024

These are people who are passionate about a specific interest or community, whether it’s vegan marathon runners or eco-conscious yoga practitioners. Building Trust Through Niche Communities Trust is the cornerstone of marketing success, and niche communities are fertile ground for building it.

Planning 139

Planning Paid Search Agency Webinar Metrics Advertising Agencies 139

markempa

NOVEMBER 8, 2024

Ground Everything in Customer Truth Conduct regular customer interviews Shadow customer interactions Listen to sales calls Read support tickets Engage in customer communities 4. What don’t we know about our customers’ emotional drivers?

Work Management 254

Work Management Planning Barriers Marketing Management 254

WordAgents

APRIL 8, 2025

Bandwagon effects build community by highlighting real user satisfaction instead of fabricated popularity. Smart brands ride the momentum by sharing user-generated content, testimonial highlights, and community milestones that make non-participants feel like they’re missing the party everyone else is attending.

Urgency Marketing 195

Urgency Marketing Marketing & Strategy Ethics Trigger Marketing 195

Marketing Insider Group

MARCH 24, 2025

Leverage audience engagement to build community. New trends are reshaping how brands interact with their followersparticularly, theres a new emphasis on building a strong community around businesses. In our technologically-focused world, social media isnt just a way to promote businesses, products, and services.

Small Business Marketing 191

Small Business Marketing Social Media Media Tips 191

Vision Edge Marketing

SEPTEMBER 10, 2024

We develop the technology, the partnerships, and the communities that help companies connect with customers. Salesforce is explicit when it comes to the importance of customer-centricity. We’re Salesforce, the Customer Company,” it declares. Customers drive our every decision. … So that every company can become a customer company.”

Customer Satisfaction 324

Customer Satisfaction Business Loyalty Marketing Management 324

Marketing Insider Group

AUGUST 13, 2024

Video Source You can encourage travelers to share their experiences on social media with a specific hashtag or write reviews on your site to create a sense of community and trust. User-Generated Content Leveraging content created by your customers, such as reviews and testimonials, adds authenticity to your marketing efforts.

Paid Search Agency 314

Paid Search Agency Content Marketing Companies Planning 314

Marketing Insider Group

JANUARY 13, 2025

It may extol the virtues of giving back to the community. Community Also, how you engage with your community reflects your company culture. For example, your business may hold safety as the ultimate top priority. It may prioritize collaboration over individual efforts.

Paid Search Agency 162

Paid Search Agency Companies Transparency Ethics 162

Vision Edge Marketing

FEBRUARY 25, 2025

By ensuring a smooth user experience and actively seeking user feedback, Slack has cultivated a strong community of advocates who promote the platform within their networks. Encouraging customers to share their experiences in these communities can significantly boost brand visibility.

Marketing & Strategy 156

Marketing & Strategy Word of Mouth Marketing Management Customer Satisfaction 156

Contently

AUGUST 16, 2024

And with its 23 million followers, Microsoft is no slouch when it comes to building its online community. While LinkedIn offers a wide range of B2B marketing tools and features, at its core, it’s still an online community, and GE hasn’t forgotten that. Not only does this attract top talent, it also humanizes its brand.

Linkedin 147

Linkedin Marketing AI Examples B2B Thought Leadership 147

Sprout Social

JANUARY 21, 2025

Ads can expose your brand to new audiences, but meaningful engagement requires organic content that builds community with current and new followers alike. Organic content is a space for community and building authentic relationships with audiences. Cadence doesnt directly correlate with community growth. Both have a place.

Social Media 128

Social Media Organization Media Paid Social Agency 128

Marketing Insider Group

JANUARY 14, 2025

Actively engaging with followers builds a community around your brand and strengthens loyalty, turning passive viewers into active supporters. Engaging with Your Audience Targeting doesn’t end with publishing; it continues through interaction.

Social Media 303

Social Media Media Psychographics B2B Thought Leadership 303

Marketing Insider Group

OCTOBER 16, 2024

Find B2B Social Media Success Successful B2B social media marketing relies on understanding your audience, choosing the right platforms, creating valuable content, and engaging in the community. These strategies build meaningful connections, drive lead generation, and establish your brand’s authority.

Social Media 298

Social Media Social Marketing B2B Marketing Marketing & Strategy 298

Sprout Social

MARCH 12, 2025

Every network offers opportunities for finding and growing your community, because social users use every platform to meet different needs for connection and consumption. For example, Over the next three months, we will use this new platform to grow our community by X%. But maintaining the status quo is a bigger one.

Social Media 113

Social Media Media Bandwidth Peer-to-peer 113

Martech

AUGUST 13, 2024

I recently talked with David Teicher, director of community and content at Brand Innovators. He leveraged his strong network and the community he built over many years. Big generalist companies need more focus, authenticity and community connection to resonate in the modern media landscape.

Planning 131

Planning Work Management Paid Search Agency Marketing Management 131

Vision Edge Marketing

FEBRUARY 25, 2025

By ensuring a smooth user experience and actively seeking user feedback, Slack has cultivated a strong community of advocates who promote the platform within their networks. Encouraging customers to share their experiences in these communities can significantly boost brand visibility.

Marketing & Strategy 136

Marketing & Strategy Word of Mouth Marketing Management Customer Satisfaction 136

Sprout Social

OCTOBER 10, 2024

A social media network is an online platform that supports communication, interaction and content sharing among individuals and communities. Interactions are less public and flourish in comment sections, direct messages and closed communities. They’re built primarily for communication, connection and content sharing.

Social Media 124

Social Media Media Effectiveness Brand Identity 124

Convince & Convert

AUGUST 23, 2024

Continuity in design maintains brand equity with our community. This minimized any alienation of our existing community of sellers and creatives, while allowing our new brand identity to appeal to a wider audience in the startup ecosystem. We changed our name but maintained a connection to our past identity through design elements.

Brand Identity 153

Brand Identity Branding Lead Ranking Word of Mouth 153

SocialPilot

DECEMBER 23, 2024

Help me craft a caption that showcases our brands commitment to community involvement. Compose a post inviting readers to join our exclusive community or group. Design a post that invites feedback or suggestions from our community. Design a post that highlights our brands involvement in community or charity events.

Social Media 124

Social Media Marketing AI Media Webinar Metrics 124

Convince & Convert

AUGUST 29, 2024

In fact, it’s the second most visited website globally, boasting over two billion logged-in monthly users who actively seek information, entertainment, and community. Take it as your long-term marketing strategy to connect with the right audience , build a community, and drive meaningful business results.

Youtube 138

Youtube Paid Content Lead Ranking Budget Programs 138

Salesforce Marketing Cloud

JANUARY 6, 2025

Level up by getting hands-on with Trailblazer Quests, connect with the amazing Trailblazer Community , and enter for a chance to win* some trail-tastic prizes. Youll also earn an exclusive Seize the Trail 2025 community badge. When people connect through the community, the success multiplier is undeniable.

Customer Satisfaction 124

Customer Satisfaction Communities Touchpoints Loyalty 124

Oktopost

JULY 21, 2024

Here’s a non-exhaustive list of some of their responsibilities: writing content, creating graphics, managing an active community, monitoring analytics, and keeping up with the latest trends. This dedicated time ensures you stay on top of community management without overwhelming your schedule. The list just goes on. Let’s dive in!

Social Media 118

Social Media Work Management Marketing Management Product 118

Sprout Social

SEPTEMBER 17, 2024

This is essential as your social media goals are likely serve the same purpose as your overall marketing goals: to increase brand awareness, engage your community and drive web traffic. The Power of Community: Establish branded Facebook Groups or similar forums to foster a community where customers can connect. Don’t be shy.

Social Media 121

Social Media Media Paid Search Agency Eye-Tracking 121

SmartBrief - Marketing

NOVEMBER 11, 2024

Rather than broadcasting one-size-fits-all messages, brands must first understand the complex emotions their communities are experiencing. Invest in digital community building. Here’s how brands can contribute to national healing without getting caught in the political crossfire: Lead with empathetic listening.

Promotion 110

Promotion Brand Identity Branding Broadcasting 110

Martech

OCTOBER 21, 2024

But this time, we tried something new: nine months out, we gathered every team — from field marketing and web to PR, community and customer success. The community team planned pre-event meetups to drum up excitement. Channel partners and community : The fan clubs driving attendance. The result? Demand gen : The scorekeepers.

Conference 114

Conference Paid Search Agency PR Marketing Proposals 114

Martech

DECEMBER 18, 2024

Community over competition Gen Z views brands as community facilitators. Companies like Calm and Talkspace captured Gen Z’s attention by offering mental health support and creating digital communities centered around mental well-being. This resonates deeply with Gen Z’s desire for authenticity and community.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Marketing & Strategy Communities 105

Martech

FEBRUARY 10, 2025

How marketers use Web3 technologies Community building: Marketers leverage Web3 to create and nurture communities around their brands. This is particularly evident in the NFT space, where communities often form around shared interests in digital collectibles.

Transparency 122

Transparency Privacy Paid Search Agency Loyalty 122

Salesforce Marketing Cloud

OCTOBER 28, 2024

And there’s a whole community of folks like you who want to connect and learn. The Agentblazer Community is a vibrant platform for everyone to explore the potential of artificial intelligence (AI) agents and drive innovation within their organizations. Join us in the Agentblazer Community.

Peer-to-peer 133

Peer-to-peer Communities Organic Leads Practices 133

Marketing Insider Group

AUGUST 26, 2024

Regulatory Authorities : Regulators can understand industry trends and educate the community on medtech compliance requirements. Healthcare Providers : Practitioners, clinics, and hospitals can keep up with new medtech innovations for the benefit of their patients.

Demand Generation Agencies 195

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 195

Navigate the Channel

MARCH 10, 2025

Build a Thriving Community Loyal customers love being part of something bigger than themselves. When you foster a sense of community, you cultivate an environment where customers promote your brand, engage regularly, and feel a deeper connection with your company. What kind of communities work for B2B companies?

Churn Rate 102

Churn Rate Work Management Marketing Management Loyalty 102