How to optimize your marketing budget: Do more with less
Sprout Social
SEPTEMBER 18, 2023
You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to. For example, an advertiser may think that a 1:3 ROAS ratio is fantastic.
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