The Hardest Part of ABM: Sales and Marketing Alignment
Strategic-IC
SEPTEMBER 17, 2022
That deep alignment with Sales. But when we asked the ABM community: “What is the hardest part of ABM?” They cited Sales and Marketing alignment as the hardest (or one of the hardest) parts of Account-based Marketing. When you dig deeper and ask why: Educating and enabling Sales - Creating a more strategic mindset.
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