Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise.

Communities 97

Communities Peer-to-peer Thought Leadership Webinar Metrics 97

Zoominfo

AUGUST 27, 2018

It removes all bias from the equation and offers thoughts and opinions other customers can relate to and trust. And, research shows UGC is far more effective at building trust than traditional marketing content ( source ): Two-thirds of consumers say they trust customer opinions posted online. We say, embrace user-generated content.

User-Generated Content 221

User-Generated Content Generation Zoominfo Peer-to-peer 221

Content Standard

JANUARY 3, 2019

Not long ago, geography and familial ties were the two main factors that created most communities. Communities as Content. The main benefit of a brand-hosted community is the participatory experience your audience enjoys. The main benefit of a brand-hosted community is the participatory experience your audience enjoys.

Communities 96

Communities Peer-to-peer Content Marketing Branding 96

Onalytica B2B

SEPTEMBER 27, 2017

The reason influencer marketing works, is that consumers have much greater trust in individuals than they do brands; they trust humble opinions from their peers more than they do advertising. We know where our target audience are being influenced , so now it’s time to start engaging with influencers on these channels.

Paid Content 219

Paid Content Planning Work Management Ad Exchange 219

SmartBrief - Marketing

JANUARY 9, 2024

But now, these brands are being challenged by a new cultural paradigm with the power of influence now in the hands of the consumer, the community and the influencers who cultivate loyalty versus overnight fame. Doing more with less seems to be a common challenge agencies and brands currently face.

Communities 90

Communities Marketing AI Paid Search Agency Advertising Agencies 90

Zoominfo

MARCH 21, 2018

Utilize first person: Remember, B2B buyers value the opinions and advice of their peers far more than they value the opinions of an organization. Lists and round-ups are staples in the B2B blogging community. In a few of our recent posts, we focused heavily on helping you craft the ‘what’ of your B2B blogs.

Effectiveness 191

Effectiveness Zoominfo B2B Top of Funnel 191

Influitive

AUGUST 3, 2015

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. These exclusive customer communities are the most successful when there is a balance between offering value to advocates and asking for favors.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Hubspot

APRIL 5, 2021

To understand what peer-to-peer (P2P) marketing is, let's start with an example. Of course, I could've trusted the numerous influencers I follow on Instagram, all with strong opinions regarding the "best, most effective" options available. However, as mentioned above, consumers still trust their own peers more than anyone else.

P2P 101

P2P Peer-to-peer Budget Programs Word of Mouth 101

Convince & Convert

FEBRUARY 5, 2018

They are authentic, and they are trusted by their peers. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Innovative brands are activating employees to be storytellers. ” I call it participation marketing, and the reason is clear.

Social Media 143

Social Media Social Marketing Marketing & Strategy Peer-to-peer 143

Trade Press Services Newsletter

DECEMBER 7, 2023

Encourage engagement by asking questions and tagging peers who might have something to say about the topic. Post in public content communities. Content communities allow users to share online multimedia materials. Engage with content communities. Here’s a quick overview of our 20 tips: 1. Add it to your website.

Thought Leadership 130

Thought Leadership Promotion Peer-to-peer Press 130

Webbiquity

FEBRUARY 13, 2017

Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 2) Netvibes.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Tomorrow People

NOVEMBER 12, 2018

Every modern marketer aims to understand the client’s challenges, needs, and opinions. Every modern marketer aims to understand the client’s challenges, needs, and opinions. Create a trusted community for them, and they’ll stay loyal to you much longer. We all know the value of listening to the customer.

Peer-to-peer 136

Peer-to-peer Ethics B2B Thought Leadership Product 136

Sprout Social

APRIL 21, 2020

But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes. Showing your audience that you care about their opinions and circumstances goes a long way in building trust and loyalty. pic.twitter.com/VdxN3oQAfe.

Peer-to-peer 128

Peer-to-peer Work Management Marketing Management Budget Programs 128

Onalytica B2B

NOVEMBER 2, 2017

Yesterday, we co-hosted our second Influencer Marketing Huddle workshop with OST Marketing here in London. Our first huddle was focused around getting started, while yesterday was more geared around identifying and engaging with influencers – the make or break stage of influencer marketing that too many continue to get wrong.

Work Management 202

Work Management Paid Search Agency Advertising Agencies Marketing Management 202

Zoominfo

OCTOBER 31, 2018

Yet, its popularity has been slow to catch on in the B2B community. However, in a world where 72% of B2B buyers look to industry peers to research purchase decisions ( source ), it’s a mistake to ignore influencer marketing as a viable tactic. In short, an influencer’s community trusts their opinions and advice.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

KoMarketing Associates

JANUARY 8, 2015

In my opinion, this is one of the most overlooked strategies when it comes to content creation. However, when I think of a forum, I think of any place someone can go, ask a question, and have their peers answer it. One of the biggest challenges for any writer is finding new topic ideas that speak to your audience. Need a content idea?

Peer-to-peer 120

Peer-to-peer Content Work Management Keywords 120

Savanta

JUNE 9, 2011

The response also revealed how active the B2B Marketing community is – at the last count, 162 people had replied. . Given the volume of opinion I thought I’d help the digestion process by creating a word cloud. Bearing in mind the question relates to B2B marketing as a profession, some seem to lack faith in the decency of their peers.

B2B Marketing 120

B2B Marketing Peer-to-peer B2B Budget Programs 120

Convince & Convert

MARCH 17, 2016

From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. If someone has an opinion, you better believe that it will be accessible to the entire internet community within minutes. Video Creates Peer Pressure. Videos are also very diverse in their application.

User-Generated Content 109

User-Generated Content Video Marketing Peer-to-peer Generation 109

Tony Zambito

APRIL 24, 2008

You were pouring over specifications, opinions, consumer reviews, buying experiences, and where to buy. Industry based communities and blogs have sprouted everywhere and even some of the corporate giants who at first resisted the idea of communities and blogging are jumping into the fray.

Peer-to-peer 100

Peer-to-peer Trends Buyer Personas Social Media 100

Webbiquity

AUGUST 21, 2018

This is where an executive sponsor can be incredibly valuable—to understand the value of Lean, communicate that to their peers, and support the team in their transition. Lean is an evolved approach to business that emphasizes transparency, accountability, and efficiency in order to maximize the value produced for the customer.

Enterprise Management 153

Enterprise Management Peer-to-peer Work Management Marketing Management 153

Buzz Marketing for Technology

JULY 14, 2008

Communities of practice. We got into a conversation about what things constrain knowledge-related practices such as peer assists , after action reviews , decision games etc., Harness peer pressure. Find the opinion leaders and get them on board first. Keynote Speaking. Workshops & Seminars. Whitepapers. Contact us.

Work Management 100

Work Management Peer-to-peer Skype Digg 100

DemandBase

MAY 26, 2020

Our goal is to provide a bit of inspiration to our peers in the larger sales and marketing communities. What’s more, conventional marketing programs require that you wait for leads to arrive at your door, often after they’ve already formed their purchase opinions, which is a recipe for failure.

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

Industrial Marketing Today

OCTOBER 20, 2011

What about good ol’ community forums? Community forums have been around a lot longer than the newer social media channels. However, the more modern incarnation of community forums support rich media content, file attachments and social sharing options. How do industrial companies benefit from a community forum?

Communities 60

Communities Paid Search Agency Peer-to-peer Companies 60

Convince & Convert

APRIL 29, 2014

If you have an active community on your blog or on one of the social networks, read the comments! The trend toward using the web to grow your business continues. Email keeps growing exponentially, with trillions sent every year, Facebook went from university students only in 2004 to more than a billion users eight years later.

Top of Funnel 167

Top of Funnel Content Blogger Peer-to-peer 167

Oktopost

OCTOBER 8, 2024

By sharing valuable insights and staying on top of trends, you strengthen your professional brand and build meaningful relationships with peers, prospects, and partners. While AI tools can generate text, the key to building trust is adding your own personal touch, your point of view and your opinion. This is where AI tools come in.

Ideal Customer Profiles 118

Ideal Customer Profiles Profiling B2B Thought Leadership Ad Building 118

Industrial Marketing Today

MARCH 8, 2011

Building a thriving online community around your social media strategy takes a lot of hard work. It is heartening then to read about an industrial company’s success in building an engineering community, which in turn generates leads, produces sales and increases the company’s awareness among its target audience.

Communities 60

Communities Peer-to-peer BtoB Sales Qualified Leads 60

Adobe Experience Cloud Blog

JULY 18, 2013

We visited the reviews section of Spiceworks , a busy community of more than 2 million IT pros who work at precisely the kinds of companies he was targeting. The same story plays out among the radiologists and Radiolopolis and the MDs at Sermo , which just raised $35 million to continue building its elite community.

Opinions 48

Opinions Peer-to-peer Work Management B2B Thought Leadership 48

Marketing Insider Group

AUGUST 3, 2015

Community Matters. Building a community around your brand is crucial to the success of your business. Building a community around your brand is crucial to the success of your business. They look to their social networks for product reviews, opinions, and feedback from trusted sources – their peers and social networks.

Paid Search Agency 100

Paid Search Agency Ads Peer-to-peer Social Networks 100

Buffer

JUNE 16, 2022

And with remote work on the rise, it’s more important than ever to understand how to use social media to connect with peers and mentors. Social media plays a big role in how we exist on and offline. How can social media impact your career? She shared, “Harnessing the power of social media was key to my success.

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

Adobe Experience Cloud Blog

MARCH 4, 2019

When NFL quarterback Colin Kaepernick, and soon after, other players began kneeling during the national anthem before games, nearly everyone had a strong opinion. When NFL quarterback Colin Kaepernick, and soon after, other players began kneeling during the national anthem before games, nearly everyone had a strong opinion. Equality

Peer-to-peer 131

Peer-to-peer Paid Search Agency Thought Leadership Demographics 131

Salesforce Marketing Cloud

DECEMBER 8, 2022

The Trailblazer Community and the Salesforce Developer forum made it easy to find answers online whenever I got stuck. Join the conversation on the Trailblazer Community. One interviewer even laughed when I incorrectly answered what was (in my opinion at the time) an utterly irrelevant question. SIGN UP TODAY.

Lead Ranking 98

Lead Ranking Lead Scoring Peer-to-peer Curation 98

Oktopost

NOVEMBER 27, 2024

Use case studies, data-driven insights, and expert opinions to back up your messaging. People trust people, and the power of peer recommendations and endorsements can drive significant business results. These strategies work in tandem to enhance credibility, engage target audiences, and increase conversions.

B2B Marketing 78

B2B Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 78

Onalytica B2B

DECEMBER 2, 2015

It was interesting to see how the rankings have changed since last time, as well as seeing new influencers entering and driving engagement within the fintech community on social media. This emerging market has seen a burst of activity over the last 5 years, global investment in Fintech tripled to $12.21B in 2014.

Peer-to-peer 30

Peer-to-peer Lead Ranking Work Management Branding 30

ANNUITAS

NOVEMBER 15, 2016

We rely on data and statistics from various surveys, vendors and publications to form opinions and develop insights into our lives and our business. It’s an invaluable experience, providing a unique opportunity to engage with your peer community and to establish credibility. It’s hard work. That wasn’t going to work for us.

Customer Surveys 100

Customer Surveys Ad Building Peer-to-peer Demand Generation 100

Sprout Social

APRIL 23, 2024

This massive user base offers brands a huge opportunity to connect with industry peers and thought leaders as well as potential customers, employees and partners. Join hundreds of conversations happening on LinkedIn by posting about trending topics, engaging with other posts, asking questions and offering unique insights and opinions.

Linkedin 108

Linkedin Webinar Metrics Examples B2B Thought Leadership 108

Optinmonster

FEBRUARY 15, 2024

By showing them how much their peers love your products. In other words, they make choices based on the behavior and opinions of their peers. If that definition sounds like peer pressure, you’re not too off-base. However, social proof isn’t a type of bullying like peer pressure can be. With over 1.2

Social Marketing 116

Social Marketing Examples Peer-to-peer Case Studies 116

Buzz Marketing for Technology

JULY 6, 2008

Professional Community. Communities. Ask a Question / Find Members / Invite Peers. Knowledge Management Community Home Blogs Groups Wiki. elsua: The Knowledge Management Blog by Luis Suarez (KM Specialist, IBM) Blog Main / Archive / Invite Peers / Connect to this blog. Information Technology. million professionals.

Enterprise Management 100

Enterprise Management Work Management Wiki Tools 100