Sprout Social

JUNE 6, 2022

TikTok comments allow companies to connect with customers while building brand awareness, so take advantage of the chance to show how your brand can be funny, authentic or witty. In this article, we’ll walk you through how to earn TikTok comments, FAQs and strategy ideas from top brands who are mastering TikTok comments.

Viral Marketing 87

Viral Marketing Paid Search Agency Enterprise Management CAN-SPAM 87

Convince & Convert

AUGUST 10, 2010

JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Should companies treat customers differently? TA : Each of our companies is a “smart agent&# in some way.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

SEPTEMBER 21, 2010

Can you describe what your company does in 120 characters or less? If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again? I need validation for spending time on Twitter! What’s Your Pitch? The elevator pitch is dead.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

AUGUST 31, 2010

it’s really not possible for a company (or even an individual like me) to have true conversations within social media – and certainly not with any real scale or breadth. Remember, social media makes big companies seem small again. Remember, social media makes big companies seem small again. Not so much.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. But, if you think it through, many companies could succeed by participating in this community.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

JUNE 3, 2010

Over time, some of the more web-savvy companies started offering online forms as a way to send them an email – now users didn’t even have to log into Hotmail to send a message! Ive founded 5 companies, and spent 15 years running digital marketing agencies. I once had a developer quote me $10,000 to create a signup form.

Social Media 111

Social Media Media Webinar Metrics Marketing & Strategy 111

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That’s why it’s more important than ever for companies (in social media or otherwise) to embrace the truth. A survey of 4,875 adults (500 U.S.)

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

APRIL 8, 2010

I have not bought an iPad but, from what I have read, the consumption vs. production of content distinction is valid. Ive founded 5 companies, and spent 15 years running digital marketing agencies. [link] Collin Lenzen RT @inspiredmag: The Truth About the iPad [link] philsimonsystems Jay – Great post.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Convince & Convert

AUGUST 3, 2010

If the standard unit of publication becomes something other than the page, but rather smaller social objects like status updates and photos being published and ranked in real-time, Google’s role in that equation is diminished. That’s becoming less true by the second.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

If the standard unit of publication becomes something other than the page, but rather smaller social objects like status updates and photos being published and ranked in real-time, Google’s role in that equation is diminished. That’s becoming less true by the second.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

MARCH 16, 2010

I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Don’t get me wrong. Content is king, agreed.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

SEPTEMBER 23, 2010

Couldn’t you have a lot more people in your company creating content? I think part of it is that people and companies don't completely recognize the full value and potential and if they do, they aren't sure enough on what they need to do or how to go about it so that's why they're sitting on the sidelines.

Social Media 148

Social Media Media Paid Content Webinar Metrics 148

Convince & Convert

SEPTEMBER 20, 2010

Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. And for what?

Twitter 147

Twitter CRM Business Paid Search Agency 147