Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? I have seen many situations where the Cost Per Lead produced via a Buyer Hub is significantly less than leads generated via PPC.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Smashmouth Marketing

DECEMBER 15, 2008

Then set up a Twitter , Facebook and/or LinkedIn page—whatever makes sense for your audience. You and I were on a con call the other day and the topic of Facebook came up. When I think of Facebook, all I can see are my teens posting pictures of them and their friends at parties. Is there really b2b value on Facebook?

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

DECEMBER 21, 2008

Then set up a Twitter , Facebook and/or LinkedIn page—whatever makes sense for your audience. You and I were on a con call the other day and the topic of Facebook came up. When I think of Facebook, all I can see are my teens posting pictures of them and their friends at parties. Is there really b2b value on Facebook?

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Test high-volume keywords vs. the tail If you are one of the many, many unfortunate B2B advertisers out there with a limited budget allocated to PPC, try some tests where you limit the scope of your program.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Online Marketing Institute

APRIL 4, 2011

I am going to set up PPC for three senior living communities, all. Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. Consider what is taking the place of the blog: social sites like Facebook and Twitter. Company intranets and message boards.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

APRIL 4, 2011

I am going to set up PPC for three senior living communities, all. Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. Can you tell me how can I create search query report through Goog.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Online Marketing Institute

JANUARY 4, 2011

Mark is a member of the Dallas/Fort Worth Search Engine Marketing Association (DFWSEM), the Dallas/Fort Worth Interactive Marketing Association (DFWIMA) and is a regular speaker at the Search Engine Strategies and Pubcon conferences. Mark received a B.A. His columns can be found in the Search Engine Watch archive.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

WebMarketCentral

JANUARY 30, 2009

Is there SEM life beyond AdWords (and if so, where?)? Which metrics are most important for measuring PPC success? What steps should take to optimize SEM campaigns—and which mistakes should you avoid? Superpages , Facebook , Quigo (interesting), ContextWeb , LookSmart , ASK (lower CPA than Google?

Search Engine Marketing 20

Search Engine Marketing Cost per Acquisition Paid Search Agency Search Marketing 20

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? UPCOMING SEARCH ENGINE LAND CONFERENCES Search Engine Land produces SMX, the Search Marketing Expo conference series. Discounts to our SMX conferences. Exclusive videos & newsletters.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

Convince & Convert

APRIL 20, 2010

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? link] [link] SEM Does Your Blog Have a Long Tail? link] [link] SEM Does Your Blog Have a Long Tail? That would be a interesting exercise, wouldn’t it? How can I help you?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Martech Advisor

JANUARY 16, 2020

Here are a few types of digital ads just to give you an overview of how expansive the advertising landscape is: Search engine marketing (SEM). Example of a Search Engine Marketing (SEM)/Pay-Per-Click (PPC) Ad. The success of conference participation depends on pre-buzz activities, which consist of the activities mentioned above.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

QuanticMind

MARCH 23, 2017

Day 3 of #SMX West brings with it new tactics for audience targeting, insights on PPC for brands and important reminders on testing best practices. How Brands Test Their PPC Ads. SMX West 2017: Day 3 – Audience Targeting, PPC for Brands, Testing and Optimization. pictured: @michellemsem ). SMX West 2017, Day 3.

PPC 40

PPC Optimization Paid Search Agency Funnel Advertising 40

Convince & Convert

SEPTEMBER 20, 2010

Private brand communities vs. Facebook. The range of Facebook usage is just 37% – 51%. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Linkedin Groups vs. Twitter. Podcasts vs. YouTube.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Directive Agency

MARCH 7, 2019

Joanna Lord is the Chief Marketing Officer at Skyscanner and has spoken across the globe at conferences such as Web Summit Dublin, SMX Advanced/East, SearchExchange, Growth Marketing Conference East, MozCon, Dreamforce, Affiliate Summit and more for her expert knowledge on marketing strategy. Joanna Lord. Joanna Wiebe. Mari Smith.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Convince & Convert

MAY 26, 2010

I don’t believe Twitter and Facebook will always dominate. The metrics available on Facebook are in many ways better than you can get from Google Analytics. Companies are starting to think of Facebook as a natural piece of the conversion funnel, not just as a free-standing silo. Facebook fan pages are email newsletters 2.0

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Online Marketing Institute

MAY 18, 2010

I've seen something similar used to categorize (and test) PPC target phrases. I think this classification method (AIDEA) is a viable way to categorize assets and thus identify gaps or weaknesses. Tahire also has an excellent point about how off-line marketing initiatives can take precedent.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

SmartBug Media

MARCH 25, 2019

Facebook Tests Live Split-screen Broadcasts: This Week in Social Media. Resources for Online Advertising and PPC. These resources for online advertising and PPC tips and best practices can help. Google’s official blog for news, tips, and information on Google Ads is filled with insight that should guide your PPC strategy.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Convince & Convert

APRIL 19, 2012

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). I will be at a conference and he’s going to be pinch hitting, as host of this fine program. Facebook advertising, Twitter advertising, LinkedIn advertising, etc.

Paid Content 118

Paid Content Advertising Agencies Paid Search Agency Trigger Marketing 118

Single Grain

FEBRUARY 24, 2023

Their SEO and SEM professionals can elevate your online revenue by cutting down your ads spending and increasing your ROI. They elevate your paid promotion strategy with exceptional PPC management skills. They helped UAM increase its engagement by 64,784%, a 3,154% increase in link clicks, and a fan increase of 565% on Facebook.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

Directive Agency

JULY 15, 2019

If you’re a conference speaker, if you’re a thought leader, opinion leader, you have to come up with new things to talk about. For me personally, I’m torn apart between Facebook and Twitter. Because on Facebook, you have an opportunity to create those groups. So Facebook Groups, I like them a lot.

SEO 40

SEO Paid Content Budget Programs Tools 40

Webbiquity

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Don’t be boring! . •

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Webbiquity

SEPTEMBER 10, 2012

She gains valuable insight about your audience through Search Engine Marketing (SEM) and social media marketing. Outside of the active realm of social marketing, Monica writes fiction under two separate pen names, and often frequents writer’s conferences and workshops. Ilene Kaminsky. ilenealizah. Marissa Mayer. marissamayer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

She gains valuable insight about your audience through Search Engine Marketing (SEM) and social media marketing. Outside of the active realm of social marketing, Monica writes fiction under two separate pen names, and often frequents writer’s conferences and workshops. Ilene Kaminsky. ilenealizah. Marissa Mayer. marissamayer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Convince & Convert

FEBRUARY 25, 2010

ThinkGeek has a robust involvement in social media, with over 68,000 followers on Twitter , 50,000 fans on Facebook and over 11,000 subscribers to their channel on YouTube , which features company-posted videos demonstrating items like their proximity-meter t-shirts and fake-blood-filled, realistically gummy heart for Valentine’s Day.

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Online Marketing Institute

DECEMBER 9, 2009

B ut B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs. Stroking the customers ego just like Facebook and other social media sites do. Personally I am a great fan of using PPC & Analytics to find out what search terms people actually use.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? UPCOMING SEARCH ENGINE LAND CONFERENCES Search Engine Land produces SMX, the Search Marketing Expo conference series. Discounts to our SMX conferences. Exclusive videos & newsletters.

SEO 40

SEO Webcast B2B De-duplication 40

Anteriad

APRIL 25, 2023

Affiliates commonly use organic search rank and PPC marketing. Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example.

Paid Content 95

Paid Content Sales Management Top of Funnel B2B Sales 95

Anteriad

APRIL 25, 2023

Affiliates commonly use organic search rank and PPC marketing. Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Convince & Convert

JUNE 30, 2010

39% of the people that check email first still use Facebook daily, but their motivation for doing so remains deal-centric. I think we should realize that email, Twitter and Facebook are simply tools, and how you utilize them determines the response you’ll get from people. He takes to Facebook like a duck in water.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Hinge Marketing

JULY 21, 2022

Google, for instance, has guidelines for their third party quality raters to look for factors such as whether an expert has presented in conferences. The five main categories of paid media are offline ads, social media ads, PPC/SEM, audio ads, and display ads. Facebook: Newsfeed. Positive brand mentions count. Paid Media.

Paid Content 96

Paid Content CMS Development Lead Ranking Work Management 96

Referral Rock

OCTOBER 30, 2019

Their software makes it easy to share content and automatically schedule posts to Facebook, Instagram, Twitter, and LinkedIn. Conference management software. Search Engine Marketing (SEM) Software. Fine-tune your PPC and advertising. Price – $15/month. Not sure when’s the best time to post?

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

QuanticMind

OCTOBER 25, 2017

Day 2 of #SMX East offers new insights on paid search trends, what Amazon is doing in search engine marketing, and SEM automation. Morrud: “None of you [PPC professionals] should be concerned about being automated out of a job.”. SMX East 2017, Day 2. Artificial Intelligence Ain’t Art. Featuring: @MerryMorud.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40

Online Marketing Institute

JULY 11, 2012

Facebooks Grip On The Web: 22 Percent Of Pages Link There, 8 Percent Use Open Graph [STUDY] Report: Google To Pay Massive $22.5 Million "Cookiegate" Fine Airlines & Telecom Companies Are Best At Facebook Page Customer Service. Survey: Facebook Ads Purchased Mainly For Awareness, Not Leads. Our Stories Being Liked on Facebook.

Enterprise Management 40

Enterprise Management Mobile Advertising Paid Search Agency Work Management 40